# Upstack Data > Upstack Data is the data platform for performance marketing teams at Shopify and DTC brands: server-side tracking, cross-device identity resolution and multi-touch attribution in one stack. It forwards identity-resolved, deduplicated conversions to Meta, Google, TikTok, Klaviyo and other destinations, and reports attribution and contribution margin against store revenue. ## Audience - Shopify and other e-commerce brands running paid acquisition on Meta, Google and TikTok - Performance marketing agencies managing several brands (https://www.upstackdata.com/partners) ## Pricing - Attribution (Reporting & analytics), from $99/month: See which channels and campaigns drive profitable orders: multi-touch attribution, dashboards and margin reporting. - Signal (Tracking, CAPI & identity), from $149/month: Send complete events to Meta, Google, TikTok and Klaviyo: server-side tracking, Conversions API and identity resolution. - Attribution + Signal (Tracking + reporting), from $199/month: Signal’s tracking feeding Attribution’s reporting, in one platform and on one bill. - Priced on completed orders per month. Entry prices cover up to 1,000 orders; published bands run to 50,000, and volume above that is quoted. - 21-day free trial, no credit card, no contract. Annual billing saves 17%. - [Pricing](https://www.upstackdata.com/pricing) ## Products - [All products](https://www.upstackdata.com/products): Signal, Attribution and Audience side by side, and how they build on one identity graph - [Upstack Signal](https://www.upstackdata.com/products/marketing-signal): identity-resolved events sent through the Conversions API so ad platforms know who your buyers are - [Upstack Attribution](https://www.upstackdata.com/products/marketing-analytics): multi-touch attribution, blended performance and contribution margin, reconciled against Shopify revenue - [Upstack Audience](https://www.upstackdata.com/products/predictive-audiences): third-party visitor identification: anonymous shoppers matched against partner data, delivered to Klaviyo, Omnisend and Meta - [Meta health & wellness compliance](https://www.upstackdata.com/solutions/health-wellness): run supplement and wellness ads on Meta without sending flagged data - [Klaviyo flow recovery](https://www.upstackdata.com/solutions/klaviyo-flow-recovery): returning shoppers matched to their existing Klaviyo profiles, so abandonment flows reach them ## Comparisons - [All comparisons](https://www.upstackdata.com/compare) - [Upstack vs Elevar](https://www.upstackdata.com/compare/upstack-vs-elevar) - [Upstack vs Triple Whale](https://www.upstackdata.com/compare/upstack-vs-triple-whale) - [Upstack vs Blotout](https://www.upstackdata.com/compare/upstack-vs-blotout) - [Upstack vs Stape](https://www.upstackdata.com/compare/upstack-vs-stape) - [Upstack vs WeTracked](https://www.upstackdata.com/compare/upstack-vs-wetracked) - [Upstack vs Aimerce](https://www.upstackdata.com/compare/upstack-vs-aimerce) - [Upstack vs Northbeam](https://www.upstackdata.com/compare/upstack-vs-northbeam) - [Upstack vs Instant](https://www.upstackdata.com/compare/upstack-vs-instant) - [Upstack vs Littledata](https://www.upstackdata.com/compare/upstack-vs-littledata) - [Upstack vs Hyros](https://www.upstackdata.com/compare/upstack-vs-hyros) - [Upstack vs Opensend](https://www.upstackdata.com/compare/upstack-vs-opensend) ## Case studies - [All case studies](https://www.upstackdata.com/case-studies) - [Montreal Weights Recovered $55K in 90 Days](https://www.upstackdata.com/case-studies/how-montreal-weights-recovered-55k-abandonment-revenue-90-days-upstack): A DTC fitness equipment brand recovered $55K in abandonment revenue in 90 days, improved ROAS 15% and cut new-customer CAC 10%. Read how the team did it. - [Champo Recovers $24K/Month in Abandoned Carts](https://www.upstackdata.com/case-studies/how-champo-recovers-24k-in-abandoned-carts-every-month-with-upstack): A 7-figure British haircare brand recovered $24K a month in abandonment revenue, identified 128% more customers and grew flow revenue 54%. Read the story. - [How Paire Cut CAC 20% in 60 Days with Upstack](https://www.upstackdata.com/case-studies/how-paire-cut-cac-by-20-percent-in-60-days-with-upstack-signal): An 8-figure sustainable fashion brand cut CAC 20%, improved MER 24% and achieved 25x ROI in 60 days by fixing the data its ad platforms relied on. Read more. - [Perfect White Tee Recovered $92K a Month](https://www.upstackdata.com/case-studies/how-perfect-white-tee-recovered-92k-in-monthly-abandonment-revenue-and-cut-cac-33-with-upstack-signal): An 8-figure women's fashion brand recovered $92K a month in abandonment flow revenue, cut CAC 33% and achieved 90x ROI in just 30 days. Read the case study. ## Documentation - [Documentation](https://docs.upstackdata.com/get-started/overview) - [Events API reference](https://docs.upstackdata.com/api-reference/introduction) ## Company - [Book a demo](https://www.upstackdata.com/demo) - [Agency partner program](https://www.upstackdata.com/partners) - [Privacy policy](https://www.upstackdata.com/privacy) - [Terms of service](https://www.upstackdata.com/terms) - [Data collection](https://www.upstackdata.com/data-collection) - [Refund policy](https://www.upstackdata.com/refund-policy) - Support: support@upstackdata.com ## Optional - [Integrations directory](https://www.upstackdata.com/integrations) - [Shopify](https://www.upstackdata.com/integrations/shopify): source - [WooCommerce](https://www.upstackdata.com/integrations/woocommerce): source - [BigCommerce](https://www.upstackdata.com/integrations/bigcommerce): source - [Checkout Champ](https://www.upstackdata.com/integrations/checkout-champ): source - [Recharge](https://www.upstackdata.com/integrations/recharge): source - [Custom stack](https://www.upstackdata.com/integrations/custom): source - [Meta Ads](https://www.upstackdata.com/integrations/meta-ads): source - [Google Ads](https://www.upstackdata.com/integrations/google-ads): source - [TikTok Ads](https://www.upstackdata.com/integrations/tiktok-ads): source - [Funnelish](https://www.upstackdata.com/integrations/funnelish): source - [Lasso Commerce](https://www.upstackdata.com/integrations/lasso-commerce): source - [Phoenix Technologies](https://www.upstackdata.com/integrations/phoenix-technologies): source - [Skio](https://www.upstackdata.com/integrations/skio): source - [Loop Subscriptions](https://www.upstackdata.com/integrations/loop-subscriptions): source - [Amazon Ads](https://www.upstackdata.com/integrations/amazon-ads): source, coming soon - [AppLovin Ads](https://www.upstackdata.com/integrations/applovin-ads): source, coming soon - [Stripe](https://www.upstackdata.com/integrations/stripe): source - [Meta Conversions API](https://www.upstackdata.com/integrations/meta-ads-capi): destination - [Google Ads Conversions](https://www.upstackdata.com/integrations/google-ads-capi): destination - [TikTok Events API](https://www.upstackdata.com/integrations/tiktok-capi): destination - [Pinterest](https://www.upstackdata.com/integrations/pinterest): destination - [Snapchat](https://www.upstackdata.com/integrations/snapchat): destination - [Reddit](https://www.upstackdata.com/integrations/reddit): destination - [Microsoft Ads](https://www.upstackdata.com/integrations/microsoft-ads): destination - [X](https://www.upstackdata.com/integrations/x-ads): destination - [AppLovin](https://www.upstackdata.com/integrations/applovin-capi): destination - [Outbrain](https://www.upstackdata.com/integrations/outbrain): destination - [Taboola](https://www.upstackdata.com/integrations/taboola): destination - [MGID](https://www.upstackdata.com/integrations/mgid): destination - [Amazon](https://www.upstackdata.com/integrations/amazon-capi): destination, coming soon - [The Trade Desk](https://www.upstackdata.com/integrations/the-trade-desk): destination - [Criteo](https://www.upstackdata.com/integrations/criteo): destination - [StackAdapt](https://www.upstackdata.com/integrations/stackadapt): destination - [MNTN](https://www.upstackdata.com/integrations/mntn): destination - [Tatari](https://www.upstackdata.com/integrations/tatari): destination - [RevContent](https://www.upstackdata.com/integrations/revcontent): destination - [Tapjoy](https://www.upstackdata.com/integrations/tapjoy): destination - [Vibe](https://www.upstackdata.com/integrations/vibe): destination - [OpenAI Ads](https://www.upstackdata.com/integrations/openai-ads): destination - [Klaviyo](https://www.upstackdata.com/integrations/klaviyo): destination - [Attentive](https://www.upstackdata.com/integrations/attentive): destination - [Postscript](https://www.upstackdata.com/integrations/postscript): destination - [Omnisend](https://www.upstackdata.com/integrations/omnisend): destination - [Sendlane](https://www.upstackdata.com/integrations/sendlane): destination - [Yotpo](https://www.upstackdata.com/integrations/yotpo): destination - [Okendo](https://www.upstackdata.com/integrations/okendo): destination - [Gorgias](https://www.upstackdata.com/integrations/gorgias): destination - [HubSpot](https://www.upstackdata.com/integrations/hubspot): destination - [PostHog](https://www.upstackdata.com/integrations/posthog): destination - [Loops](https://www.upstackdata.com/integrations/loops): destination - [ActiveCampaign](https://www.upstackdata.com/integrations/activecampaign): destination - [Your warehouse](https://www.upstackdata.com/integrations/warehouse): destination - [Alia](https://www.upstackdata.com/integrations/alia): destination - [Customer.io](https://www.upstackdata.com/integrations/customer-io): destination - [Segment](https://www.upstackdata.com/integrations/segment): destination - [BigQuery](https://www.upstackdata.com/integrations/bigquery): destination - [Google Sheets](https://www.upstackdata.com/integrations/google-sheets): destination - [impact.com](https://www.upstackdata.com/integrations/impact-com): destination - [Awin](https://www.upstackdata.com/integrations/awin): destination - [CJ Affiliate](https://www.upstackdata.com/integrations/cj-affiliate): destination - [Rakuten](https://www.upstackdata.com/integrations/rakuten): destination - [Connectors directory](https://www.upstackdata.com/connectors): all 408 source-to-destination connectors, one page per pair - [Blog](https://www.upstackdata.com/blog) - [Best Server-Side Tracking Tools for Shopify](https://www.upstackdata.com/blog/best-server-side-tracking-tools-for-shopify): Compare 12 server-side tracking tools for Shopify, from Elevar, Stape and Littledata to free Meta options, with prices and destinations checked October 2026. - [Blotout Review 2026: Pricing, Pros and Cons](https://www.upstackdata.com/blog/blotout-review): Our Blotout review: what Blotout and EdgeTag do, how setup and the ID graph work, what each plan costs, what Shopify reviewers say, and the alternatives. - [8 Elevar Alternatives for Shopify (2026)](https://www.upstackdata.com/blog/elevar-alternatives): Compare 8 Elevar alternatives for Shopify tracking: Littledata, Upstack Signal, Analyzify, Stape, Aimerce, Blotout and more, with prices checked October 2026. - [8 Northbeam Alternatives Compared (2026)](https://www.upstackdata.com/blog/northbeam-alternatives): Compare 8 Northbeam alternatives and competitors, from Triple Whale and Rockerbox to Measured and Upstack, plus Northbeam pricing, checked in October 2026. - [7 Retention.com Alternatives Compared (2026)](https://www.upstackdata.com/blog/retention-com-alternatives): Compare 7 Retention.com alternatives for list growth and abandonment flows: Opensend, Upstack Audience, Tie, Customers.ai, Wunderkind and more, checked October 2026. - [What Is an Identity Graph? (Ecommerce Guide)](https://www.upstackdata.com/blog/what-is-an-identity-graph): An identity graph links the emails, phones, cookies and click IDs that belong to one shopper. Learn how identity graphs work, how to build one and what to ask. - [10 Hyros Alternatives Compared (2026)](https://www.upstackdata.com/blog/hyros-alternatives): Compare 10 Hyros alternatives for call funnels, affiliates and online stores: Ruler, SegMetrics, RedTrack, ClickMagick, Upstack and more, checked October 2026. - [Hyros Pricing 2026: What It Really Costs](https://www.upstackdata.com/blog/hyros-pricing): Hyros pricing explained: the tracked-revenue tiers from $69 to $1,499 a month, the quote call, auto-renewing contracts, the guarantee and AIR, checked Oct 2026. - [Hyros Review 2026: Pros, Cons and Pricing](https://www.upstackdata.com/blog/hyros-review): Our Hyros review: what Hyros is, how its Swarm tracking and call tracking work, what it costs, what Trustpilot reviewers praise and criticize, and who it fits. - [Incrementality Testing: How to Measure Lift](https://www.upstackdata.com/blog/incrementality-testing-how-to-measure-and-calculate-lift): Incrementality testing measures the sales your ads caused. Learn the test types, how to calculate lift and iROAS, the tools, and which channels to test first. - [Last Click Attribution Model: What It Means](https://www.upstackdata.com/blog/last-click-attribution-model-what-it-means-and-when-to-use-it): Last click attribution gives all the credit for a sale to the final click before purchase. See how Google, GA4 and Shopify use it and when it misleads. Read on. - [Marketing Measurement: MTA vs MMM vs Lift](https://www.upstackdata.com/blog/marketing-measurement-mta-vs-mmm-vs-incrementality): Marketing measurement compared: multi-touch attribution, marketing mix modeling and incrementality tests, what each answers and which DTC brands need. Read on. - [Marketing Mix Modeling (MMM) for DTC Brands](https://www.upstackdata.com/blog/marketing-mix-modeling-mmm-for-dtc-and-shopify-brands): Marketing mix modeling (MMM) estimates each channel's effect on sales from weekly data. See how it works, tools like Meridian and Robyn, and DTC pitfalls. - [9 Triple Whale Alternatives Compared (2026)](https://www.upstackdata.com/blog/triple-whale-alternatives): Compare 9 Triple Whale alternatives: Northbeam, Polar, Hyros, Lebesgue, ThoughtMetric and more, with pricing, tracking and contracts checked in October 2026. - [Triple Whale Pricing 2026: Plans and Costs](https://www.upstackdata.com/blog/triple-whale-pricing): Triple Whale pricing explained: Free, Foundation, Automate and Enterprise plans, GMV-based costs, add-ons and the 12-month term, all checked in October 2026. - [Triple Whale vs Hyros (2026) Compared](https://www.upstackdata.com/blog/triple-whale-vs-hyros): Triple Whale vs Hyros: how their tracking, attribution models, pricing and contracts differ, which businesses each one fits, and when neither is the right pick. - [Triple Whale vs Northbeam (2026) Compared](https://www.upstackdata.com/blog/triple-whale-vs-northbeam): Triple Whale vs Northbeam, plus Rockerbox: tracking, attribution models, MMM, incrementality, pricing and contracts for ecommerce brands, checked October 2026. - [How to Identify Anonymous Website Visitors](https://www.upstackdata.com/blog/website-visitor-identification-and-identity-resolution-for-ecommerce): How to identify anonymous website visitors: first-party identity resolution, third-party visitor identification, how each works and how to choose a tool. - [What Is Triple Whale? Features and Reviews](https://www.upstackdata.com/blog/what-is-triple-whale): What is Triple Whale? How its pixel, attribution models, Sonar and Moby AI work, what it costs, and what its reviews praise and criticize. Checked October 2026. - [What Is fbclid? The Facebook Click ID](https://www.upstackdata.com/blog/what-is-fbclid-facebook-click-id-and-fbc-cookie): fbclid is the Facebook click ID Meta adds to ad links. See the _fbc cookie format, what breaks it in Safari and how to keep it for the Conversions API. Read on. - [Meta Conversions API Gateway (CAPIG) Guide](https://www.upstackdata.com/blog/meta-conversions-api-gateway-capig-explained): The Conversions API Gateway (CAPIG) relays Meta Pixel events to Meta from a cloud server. See how it works, what it costs and where it falls short. Read on. - [Meta Health & Wellness Ad Restrictions](https://www.upstackdata.com/blog/meta-health-and-wellness-ad-restrictions-shopify-tracking): Meta health and wellness restrictions limit what your Pixel and CAPI can share. See what Core Setup blocks, how to check your dataset and what to send. Read on. - [Meta Pixel Helper: Check Your Shopify Setup](https://www.upstackdata.com/blog/meta-pixel-helper-how-to-check-shopify-pixel-and-conversions-api): Meta Pixel Helper (now Meta Ads Data Advisor) shows which pixel events fire on your Shopify store. Learn to read it and verify CAPI in Events Manager. Read on. - [The True Cost of Bad Marketing Data](https://www.upstackdata.com/blog/cost-of-bad-marketing-data-ad-budget-waste): Bad marketing data costs you through wrong budget calls, not reports. A 30-minute audit to measure your Meta data gap against Shopify and price what it costs. - [E-Commerce Marketing Dashboards That Work](https://www.upstackdata.com/blog/ecommerce-marketing-reporting-dashboards): Build e-commerce marketing dashboards that drive decisions: the key metrics by channel, how to unify siloed data and how to present reports to stakeholders. - [Facebook Ads Reporting Metrics That Matter](https://www.upstackdata.com/blog/facebook-ads-reporting-small-business-metrics): Cut through vanity metrics and learn which Facebook Ads reporting metrics small businesses should actually focus on to measure real campaign performance. - [Facebook Custom Audiences Without Cookies](https://www.upstackdata.com/blog/facebook-custom-audiences-without-third-party-cookies): Meta custom audiences don't need third-party cookies. How Shopify brands build retargeting and exclusion audiences from server events and customer lists. - [Google Ads Conversion Tracking for Shopify](https://www.upstackdata.com/blog/google-ads-conversion-tracking-shopify-setup-guide): How to set up Google Ads conversion tracking on Shopify the right way: Google Tag, enhanced conversions, server-side tracking and the common pitfalls to avoid. - [GA4 vs Ad Platforms: Why Numbers Don't Match](https://www.upstackdata.com/blog/google-analytics-4-vs-ad-platform-reporting-discrepancies): Why GA4 and ad platforms like Meta and Google Ads report different conversion numbers, and how to reconcile the gaps so you can make better budget decisions. - [iOS Privacy Changes for E-Commerce in 2026](https://www.upstackdata.com/blog/ios-privacy-changes-ecommerce-smb-guide-2026): How Apple's evolving privacy features affect e-commerce advertising, and the practical strategies small and mid-size brands can use to adapt in 2026. Read on. - [Meta Advantage+ Shopping Campaigns Guide](https://www.upstackdata.com/blog/meta-advantage-plus-shopping-campaigns-shopify-guide): How to run Meta Advantage+ Shopping Campaigns on Shopify: setup, campaign structure, creative testing and the conversion data the algorithm needs. Read on. - [Multi-Touch Attribution for Small Brands](https://www.upstackdata.com/blog/multi-touch-attribution-small-ecommerce-brands): Multi-touch attribution for small e-commerce brands: what it is, which model to choose and how to set it up without an enterprise budget. Read the guide. - [How to Reduce CAC for Shopify Stores](https://www.upstackdata.com/blog/reduce-customer-acquisition-cost-shopify): Learn how to calculate, benchmark, and reduce customer acquisition cost for your Shopify store with actionable strategies from data quality to creative testing. - [Using Klaviyo Data to Improve Ad Performance](https://www.upstackdata.com/blog/shopify-klaviyo-first-party-data-ad-performance): How to use Klaviyo first-party data to build better ad audiences, improve ROAS and connect email engagement with paid campaigns on Meta and Google. Read on. - [Shopify Plus vs Shopify for Marketing Data](https://www.upstackdata.com/blog/shopify-plus-vs-shopify-marketing-data-differences): A marketing-focused comparison of Shopify Plus and standard Shopify: checkout extensibility, data access, tracking capabilities and when the upgrade pays off. - [Shopify Tracking Setup: The Complete Guide](https://www.upstackdata.com/blog/shopify-tracking-setup-guide): Set up Shopify tracking from day one: Meta Pixel, Google Tag, server-side events, the mistakes that break attribution and a pre-launch checklist. Read on. - [TikTok Ads Tracking & Attribution for Shopify](https://www.upstackdata.com/blog/tiktok-ads-shopify-tracking-attribution-scaling): How to set up TikTok tracking for your Shopify store, understand TikTok's attribution model and scale campaigns on accurate data. A practical guide for 2026. - [What Is ROAS? How Shopify Stores Measure It](https://www.upstackdata.com/blog/what-is-roas-how-shopify-stores-measure-it): ROAS beyond the basic formula: how attribution models change your numbers, why platform-reported ROAS misleads and practical frameworks for Shopify stores. - [EdgeTag First-Party Tracking, Explained](https://www.upstackdata.com/blog/what-is-edgetag-first-party-tracking-and-how-does-it-compare-to-upstack): How Blotout's EdgeTag first-party edge proxy works, and how Upstack's approach differs on identity resolution, Klaviyo flow recovery and attribution. Read on. - [Meta Event Match Quality (EMQ) Explained](https://www.upstackdata.com/blog/a-complete-guide-to-meta-event-match-quality-emq-for-shopify-brands): Meta Event Match Quality (EMQ) scores how well your events match real people. See what a good score is for each event and 7 steps to raise yours. Read on. - [First Click vs Last Click Attribution Models](https://www.upstackdata.com/blog/click-based-attribution-and-attribution-models-a-detailed-overview): First click vs last click attribution compared: how each model splits credit, rule-based vs data-driven models, and which one to use for each decision. - [Klaviyo Abandoned Cart Flows and Identity](https://www.upstackdata.com/blog/why-identity-resolution-is-the-missing-link-in-your-klaviyo-performance): Klaviyo abandoned cart flows only fire for shoppers Klaviyo can identify. Learn how the triggers work, best practices, and how to reach the carts it misses. - [MER vs ROAS: How to Calculate Both on Shopify](https://www.upstackdata.com/blog/a-comprehensive-guide-to-mer-marketing-efficiency-ratio-and-how-it-differs-from-roas-return-on-ad-spend): Learn the difference between MER and ROAS, how to calculate each for your Shopify store, and when to use which metric to make smarter budget decisions. Read on. - [Meta Attribution Pitfalls & Duplicate Events](https://www.upstackdata.com/blog/common-meta-attribution-pitfalls-and-event-duplication-for-shopify-merchants): Meta attribution pitfalls and duplicate events explained: how Shopify merchants diagnose double-counted purchases and fix inaccurate conversion data. Read on. - [Meta CAPI and First-Party Data Strategy 2026](https://www.upstackdata.com/blog/what-is-meta-capi-and-why-is-first-party-data-important): How the Meta Conversions API (CAPI) works on Shopify, and a 7-step first-party data strategy for Meta in 2026: Pixel vs CAPI, dedup and match quality. - [Meta nCPA: A Framework for Scaling Decisions](https://www.upstackdata.com/blog/a-decision-making-framework-for-meta-attributed-ncpa-new-customer-cpa): How to weigh Meta-attributed nCPA against blended nCPA, with a practical decision-making framework for scaling campaigns on both. Read the framework here. - [Server-Side Tracking Guide for Shopify Brands](https://www.upstackdata.com/blog/a-comprehensive-guide-to-server-side-tracking-and-the-meta-conversion-api): Learn what server-side tracking is, how it compares to pixel tracking and how Shopify brands send events to Meta, Google and TikTok from the server. Read on.