Recent blog posts

Why Identity Resolution Is the Missing Link in Your Klaviyo Performance

Common Meta Attribution Pitfalls and Event Duplication for Shopify Merchants

What is Meta CAPI and why is First Party Data important?

A Decision Making Framework for Meta attributed nCPA (New Customer CPA)

A Complete Guide to Meta Event Match Quality (EMQ) for Shopify Brands

A Comprehensive Guide to MER (Marketing Efficiency Ratio) and How It Differs from ROAS (Return on ad spend)

A Comprehensive Guide to Server-Side Tracking and the Meta Conversion API

Click-Based Attribution and Attribution Models: A Detailed Overview