Fragments → one customer → every platform
For your ad platforms
Signal
Server-side tracking and identity resolution. Every conversion, every device, delivered everywhere you spend.
Explore SignalSee why 1,000+ brands switched
Ad tracking and attribution for online commerce
Server-side tracking, cross-device matching, multi-touch attribution, and profit-level reporting — one platform.
Customer identity network
Full-funnel matching across our entire network
Your pixel data decays — cookies expire, devices change. Ours doesn’t: every visitor resolves against a 750M+ device graph so your customer doesn’t disappear.
How resolution worksThe platform
One resolved customer. Three ways to use it.
Signal, Attribution, and Audience all read from the same identity graph — so the platforms buying your ads and the reports you run on Monday are finally looking at the same person.
Blended LTV : CAC
4.2x▲ 0.8
For your reporting
Attribution
Every other analytics tool reports on the same degraded pixel data. Ours reports on data we collected ourselves.
Explore Attribution25–34Repeat buyerLTV $412+6 traits
18–2425–3435–4445+
For knowing who buys
Audience
Demographics, enrichment, and the profile behind the purchase — sent back to the platforms buying for you.
Explore AudienceIn their words
What operators and agencies say.
- 4.9out of 5 · Shopify App Store
Just want to give a shout out to @michael_upstack at @upstackdata. Sent a slack message asking for an emergency meeting to fix a very costly mistake due to something I screwed up, was on a zoom call 20 mins later resolving it. This is how you gain long term customers.
Another example where doesn't matter what you do, if your pixel data is muddy or something is broken with your CAPI, nothing else matter. Shoutout to @michael_upstack for helping so many brands.
The best email marketing tools (coming from a $21M email marketer). For tracking and attribution: @upstackdata
I also wanted to share that @upstackdata has greatly helped my client. Previously, they only saw 50% of their sales on Meta, but now it's around 80%. I believe it significantly improved their results.
i use @upstackdata. wouldn't do without it and I tested much of the competition
9 figure brand email tool stack (save this): Klaviyo, Alia, @upstackdata, Loop, Zaymo, Postscript, LoyaltyLion
@upstackdata pays for itself. Literally. Our Abandoned Cart and Browse Abandonment Flow literally doubled. And I feel like I am using @upstackdata for free. @upstackdata is a Capi solution at the end.
One of the biggest unlocks this year has been trusting @michael_upstack and using @upstackdata. There are Elevar, Black Crow, Little data, Triple whale and a bunch of others CAPI providers but so far we've added it to close to 20 accounts.
For anyone reading use @upstackdata it works great and @michael_upstack provides amazing support in getting it setup and working. Can't complain
@upstackdata and @michael_upstack - his team and tech are stellar
The NCCPA and NC ROAS metrics are what you want to be looking at to grow your brand. Focus on growing with new customers, instead of just selling cheaply to existing customers to grow. @michael_upstack is the one who can provide you with this metric
Bily broke down during BFCM one time. It broke again for one of our accounts and they were not able to fix the issue. Talked to Michael the next day and migrated over to @upstackdata. Everything went back to normal.
First month with @upstackdata and got this report back from my email guy. Pretty wild Welcome Flow up 61% Browse Abandonment Flow up 216% Post-Purchase Upsell Flow up 1.3k% Abandoned Checkout Flow up 62%
Favorite software tool rn - upstackdata.com. Very quickly improved Lark Meta event matching. Easy setup for non-technical people like me, @michael_upstack helped clean up all of the poor setup I had previously done with other tools, and pricing is solid.
@upstackdata turning anonymous traffic into signal is a cheat code
We did see an uplift when we onboarded with @upstackdata, yes. Our EMQ scores improved by circa 20%.
Two biggest things that turned around my ad account was iterating creative until I found the TOF ripper again and using @upstackdata's NC Count column for confidence to see it targeting new customers pretty much exclusively.
Another first class onboarding from @michael_upstack. Service providers / SAAS should study this guy
Results
Brands running on Upstack Data see 25% better ad ROI than those who don’t.
Ad spend
185
↗+85%CPA
104
↗+4%Window
6 mo
Month 1 → 6Ad spend
CPA
Both indexed to 100 at month 1 · marker is the month 1 baseline
$24K/mo
Recovered flow revenue, from carts the pixel never reported — a 54% increase, with no change to the flows themselves.
See your own data before you commit.
Integrations
Plugs into the stack you already run.
49+ integrations across ecommerce, ad platforms, email, and analytics.
How long until we're live?
Most brands are live in under 20 minutes. You connect your store and your ad platforms; we handle the event mapping and validate the stream before anything is forwarded.
Do we need developer resources?
No. Setup is done through the app — no tag manager work, no code deploys, no engineering ticket.
What happens to our historical data?
It stays exactly where it is. Nothing is overwritten or migrated.
Who owns the data?
You do. Export it any time, in full, in a standard format.
See what your platforms are missing.
We'll show you the gap between what your ad platforms can see today and what they could be optimizing on.