Train your ad platforms to find more customers.
For Shopify brands running Meta, Google & TikTok ads—server-side tracking that enriches every click so your ad platforms optimize for buyers, not browsers.
1,000+ brands · 40% more matched events · Setup in under 20 minutes
Signal Pipeline
LiveCapture
Server-side events
Resolve
Cross-device identity
Enrich
Signal quality boost
Activate
Multi-platform delivery
Delivering to
Meta
Google
TikTok
Klaviyo96%
+32%Match Quality
2.4M
stableEvents / Day
$482K
+18%ROAS Lift
Trusted by DTC brands spending $50K–$5M/month on ads
4.9/5 on Shopify App Store
1,000+
Brands
actively running Upstack
40%+
Matched events
average signal uplift
<20 min
Setup
most brands go live
Event Stream
No identity resolutionMeta sees 2 strangers · EMQ 48% · Revenue attributed $0
Upstack resolves identity
Event Stream
Identity resolvedMeta sees 1 buyer · EMQ 96% · Revenue attributed $127
Your ad platforms can only optimize for what they can see.
A customer clicks your Meta ad on their phone, browses, adds to cart. Three days later they buy on laptop.
Without identity resolution, Meta sees two strangers. The click never gets credit. The purchase never gets attributed. Your EMQ stays low, your CAC stays high, and Klaviyo never sends the abandoned cart email.
Upstack stitches the journey together—so every platform sees one buyer, not two ghosts.
How we train your ad platforms
Three steps. No code. Results in the first week.
Event capture comparison
Browser pixel
~40%
of events captured
Server-side
0%
of events captured
What happens when your ad platforms are properly trained
Better signals in. More revenue out. Lower cost per customer.
Meta finds more buyers
4.5 → 7.5+ EMQ
When Meta knows which clicks turn into purchases, it finds more people like them. Brands typically see event match quality jump within the first week.
W1
W2
W3
W4
Klaviyo catches the carts you’ve been missing
30–40% lift in flow volume
Someone opts in on mobile, browses on desktop, abandons cart. Without identity resolution Klaviyo misses it. We fix that — no flow changes required.
Before
After Upstack
Your CAC drops without cutting spend
~15% average CAC reduction
When every platform sees the full customer journey, they stop wasting budget on lookalikes that never convert. Same creative. Same spend. Better results.
They fixed their data. Here's what happened.
“I'm spending six figures a month. When you can get an edge on your competitors, it's a big deal.”
Johnny Hickey
CMO at Perfect White Tee
“Klaviyo flows are picking up significantly more revenue. This alone generates a solid ROI.”
Doug Jardine
CMO, Maelove Skincare
“The proof is in the email flows—one with Upstack data, one without. Big difference.”
Adam Humphreys
Founder, Labucq
“Better than other CAPI platforms we tried. The Upstack team were great.”
Leo Voloshin
CEO, Printfresh
Real results from real brands
From DTC startups to eight-figure brands, Upstack helps performance marketers spend less to sell more.
Cut CAC 33% while spending six figures a month on Meta.
Recovered $24K/month in abandoned carts and identified 128% more customers.
Reduced CAC 20% and improved MER 24% in just 60 days.
Recovered $55K in abandonment revenue and improved ROAS 15%.
The math makes sense
We charge for events, not your GMV. So when you grow, your bill doesn’t explode.
What most brands pay
Starter
$299/mo
21-day free trial
- Capture every conversion, even across devices
- Recognize buyers Meta and Klaviyo currently miss
- Catch 30–40% more abandoned carts automatically
- See your real EMQ in a unified dashboard
Growth
$599/mo
60-day ROI guarantee
- Everything in Starter
- See which campaigns actually drive revenue
- Dedicated support rep for your account
- White-glove onboarding — we set it up with you
You save: $450+/month vs. Elevar + Triple Whale
Built for your biggest challenge
Health & Wellness
Getting flagged by Meta? There’s a better way forward.
Our data container strips sensitive information before it reaches Meta — so you keep optimizing without triggering health category restrictions.
Talk to UsScaling Brands ($100K+/mo)
At your scale, bad data costs real money.
A 5% improvement in event match quality at $100K/month ad spend means thousands in recovered efficiency every month. Our infrastructure scales with you.
Book a DemoMulti-Platform
One integration. Every platform.
Running ads on Meta, Google, and TikTok means managing three different tracking configurations. Upstack sends enriched data to all of them from a single integration.
See All IntegrationsScale with confidence. Handle millions of events per day with consistent speed and reliability, even during peak traffic like BFCM.
500M+
events tracked per month
50ms
average API response time
99.99%
platform uptime
One integration. Every platform gets better data.
17 supported platforms. Connect once. Signals flow automatically.
Meta
Google Ads
TikTok
Snapchat
Pinterest
Recharge
ActiveCampaign
Shopify
WooCommerce
BigCommerce
Klaviyo
Attentive
Postscript
Yotpo
Gorgias
Okendo
CheckoutChampQuestions you probably have
Start your free trial today.
Setup takes under 20 minutes. Within a week, you’ll see more conversions matched to the ads that caused them — and more people entering your Klaviyo flows.
Cancel anytime
Not ready for a trial? Book a 15-minute walkthrough or read our DTC tracking guide.