Server-side tracking, cross-device matching, multi-touch attribution and profit-level reporting in one platform.
Not ready for a call? Get your free Signal Score in two minutes.
4.6 out of 5 from 36 reviews on the Shopify App Store
Trusted by brands scaling paid media
Customer identity network
The platform
Server-side tracking and identity resolution. Every conversion, every device, delivered everywhere you spend.
Explore Signal
Meta Every other analytics tool reports on the same degraded pixel data. Ours reports on data we collected ourselves.
Explore AttributionFacebook spend
$21.1K
↘ 4%
CPA
$39.85
↘ 4%
NC ROAS (net sales)
2.84x
↘ 3%
NCPA
$44.74
↘ 3%
Demographics, enrichment, and the profile behind the purchase, sent back to the platforms buying for you.
Explore Audience
How it works
01 Collect
Native server-side collection from your store, so ad blockers and expired cookies stop costing you conversions.
02 Resolve
Each visitor resolves against a 750M+ US device graph, so a buyer on three devices counts as one customer.
03 Send
Conversions API events with hashed email and phone, restored click IDs and a stable external ID.
Meta Sent
Google Ads Sent
TikTok Sent
Pinterest Sent
One bill
Server-side tracking, identity resolution and attribution in one place, priced per order and month to month.
Your stack today
Total
From $199/mo
Attribution + Signal, 21-day free trial
Unedited reviews from the Shopify App Store and Trustpilot, and posts from founders, marketers and agencies on X.
Have been using Upstack for over a year and a half now. Great support directly from the founder and the solution runs well no issues
Michael and the whole Upstack Data team are fantastic to work with. They started running our tracking stack about 3 years ago (when they were starting out) and have been a joy to work with. Accurate data, quick responses and a proactive - friendly approach. 5 stars.
This App is great
- setup was very straightforward, all done on a shhort call with an expert based in the US
- ongoing it has improved our data quality scores
- one small issue which was fixed within an hour, very impressive!
Jacob @jforjacob First month with @upstackdata and got this report back from my email guy. Pretty wild Welcome Flow up 61% Browse Abandonment Flow up 216% Post-Purchase Upsell Flow up 1.3k% Abandoned Checkout Flow up 62%
Marcin @mar_szychowski I also wanted to share that @upstackdata has greatly helped my client. Previously, they only saw 50% of their sales on Meta, but now it's around 80%. I believe it significantly improved their results.
James Lee @jameshyujinlee @upstackdata pays for itself. Literally. Our Abandoned Cart and Browse Abandonment Flow literally doubled. And I feel like I am using @upstackdata for free. @upstackdata is a Capi solution at the end.
Matt Elms @MattElms We did see an uplift when we onboarded with @upstackdata, yes. Our EMQ scores improved by circa 20%.
Dana Peters @DanaPeters0321 Just want to give a shout out to @michael_upstack at @upstackdata. Sent a slack message asking for an emergency meeting to fix a very costly mistake due to something I screwed up, was on a zoom call 20 mins later resolving it. This is how you gain long term customers.
Trayan Hristov @THristov_ One of the biggest unlocks this year has been trusting @michael_upstack and using @upstackdata. There are Elevar, Black Crow, Little data, Triple whale and a bunch of others CAPI providers but so far we've added it to close to 20 accounts.
Chase Dimond @ecomchasedimond @upstackdata turning anonymous traffic into signal is a cheat code
William Kast @williamkast_ The NCCPA and NC ROAS metrics are what you want to be looking at to grow your brand. Focus on growing with new customers, instead of just selling cheaply to existing customers to grow. @michael_upstack is the one who can provide you with this metric
Mitch Sanders @mitch_scg Favorite software tool rn - upstackdata.com. Very quickly improved Lark Meta event matching. Easy setup for non-technical people like me, @michael_upstack helped clean up all of the poor setup I had previously done with other tools, and pricing is solid.
Ash @ashvinmelwani Another example where doesn't matter what you do, if your pixel data is muddy or something is broken with your CAPI, nothing else matter. Shoutout to @michael_upstack for helping so many brands.
Colin McGuire @colinvmcguire @upstackdata and @michael_upstack - his team and tech are stellar
Leon Wolf @leondwolf 9 figure brand email tool stack (save this): Klaviyo, Alia, @upstackdata, Loop, Zaymo, Postscript, LoyaltyLion
Umair Sheikh @_umair_sheikh The best email marketing tools (coming from a $21M email marketer). For tracking and attribution: @upstackdata
Johnny Hickey @johnhickey1970 i use @upstackdata. wouldn't do without it and I tested much of the competition
James Lee @jameshyujinlee Bily broke down during BFCM one time. It broke again for one of our accounts and they were not able to fix the issue. Talked to Michael the next day and migrated over to @upstackdata. Everything went back to normal.
Tyler Peck @TylerPk For anyone reading use @upstackdata it works great and @michael_upstack provides amazing support in getting it setup and working. Can't complain
Matt Horner @interwebsmatt Two biggest things that turned around my ad account was iterating creative until I found the TOF ripper again and using @upstackdata's NC Count column for confidence to see it targeting new customers pretty much exclusively.
Jacob @jforjacob Another first class onboarding from @michael_upstack. Service providers / SAAS should study this guy
Results
+85%
Ad spend over 6 months
Scaled ad spend 85% over 6 months while CPA only increased 4%.
See all case studiesBoth indexed to 100 at month 1 · marker is the month 1 baseline
Ad spend
185
↗ +85%
CPA
104
↗ +4%
Window
6 mo
Month 1 → 6
Ad spend 185
CPA 104
Champo
Recovered flow revenue from carts the pixel never reported, a 54% increase with no change to the flows themselves.
Paire
Lower customer acquisition cost in 60 days, and MER up 24% in 30 days.
Montreal Weights
Recovered in 90 days, alongside a 15% improvement in ROAS.
21-day free trial, billed month to month.
Integrations
61 integrations across ecommerce, ad platforms, email and analytics.
Shopify 
WooCommerce 
BigCommerce 
Stripe Meta Ads Google Ads TikTok Ads Pinterest 
Snapchat 
Klaviyo 
Attentive 
Postscript 
Checkout Champ 
Recharge 
Custom stack 
Funnelish 
Lasso Commerce 
Phoenix Technologies 
Skio 
Loop Subscriptions 
Amazon Ads 
AppLovin Ads Meta Conversions API Google Ads Conversions TikTok Events API 
Reddit 
Microsoft Ads 
X AppLovin 
Outbrain 
Taboola 
MGID Amazon 
The Trade Desk 
Criteo 
StackAdapt 
MNTN 
Tatari 
RevContent 
Tapjoy 
Vibe 
OpenAI Ads 
Omnisend 
Sendlane 
Yotpo 
Okendo 
Gorgias 
HubSpot 
PostHog 
Loops 
ActiveCampaign 
Alia 
Customer.io 
Segment 
BigQuery 
Google Sheets 
impact.com 
Awin 
CJ Affiliate 
Rakuten Most brands are live in under 20 minutes. You connect your store and your ad platforms; we handle the event mapping and validate the stream before anything is forwarded.
No. Setup is done through the app: no tag manager work, no code deploys, no engineering ticket.
It stays exactly where it is. Nothing is overwritten or migrated.
You do. Export it any time, in full, in a standard format.
We'll show you the gap between what your ad platforms can see today and what they could be optimizing on.
21-day free trial, no card. Month to month.
