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Attribution

Attribution

Common Meta Attribution Pitfalls and Event Duplication for Shopify Merchants

In this guide, we’ll explore the basics of Meta “events,” look into how over-attribution and under-attribution occur, clarify the causes of event duplication, and walk through ways to diagnose and fix issues with duplicated conversions in a Shopify setup.

May 9, 2025
 | By 
Michael Alt
Attribution

Click-Based Attribution and Attribution Models: A Detailed Overview

Learn how click-based attribution works, why it matters for conversion tracking, and explore the top attribution models to optimize your marketing efforts.

May 9, 2025
 | By 
Michael Alt

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