21-day free trial no credit card no contract
Three plans that scale with your order volume.
Attribution from $99, Signal from $149 or Attribution + Signal from $199 a month, for up to 1,000 orders.
Up to 30,000 orders a month
Reporting & analytics
See which channels and campaigns drive profitable orders: multi-touch attribution, dashboards and margin reporting.
$699 per month
Includes up to 30,000 orders a month
Then $0.05 per order beyond 30,000
Tracking, CAPI & identity
Send complete events to Meta, Google, TikTok and Klaviyo: server-side tracking, Conversions API and identity resolution.
$1,199 per month
Includes up to 30,000 orders a month
Then $0.05 per order beyond 30,000
Tracking + reporting
Most popularSignal’s tracking feeding Attribution’s reporting, in one platform and on one bill.
Discounted from $1,898 to $1,499 per month
Includes up to 30,000 orders a month
Then $0.05 per order beyond 30,000
One platform, one bill
21-day free trial 60-day 4x ROI guarantee Billed month to month
Brands running on Upstack Data
Every price
| Completed orders a month | Attribution | Signal | Attribution + Signal |
|---|---|---|---|
| Up to 1,000 $0.10 per extra order | $99 | $149 | $199 |
| Up to 3,000 $0.08 per extra order | $149 | $249 | $349 |
| Up to 10,000 $0.08 per extra order | $249 | $399 | $499 |
| Up to 15,000 $0.05 per extra order | $499 | $699 | $899 |
| Up to 30,000 $0.05 per extra order | $699 | $1,199 | $1,499 |
| Up to 50,000 $0.05 per extra order | $999 | $1,599 | $1,999 |
| Above 50,000 From $0.05 per extra order | Quote | Quote | Quote |
Compare
5 of 6 volume-unlocked services are included up to 30,000 orders a month.
| Feature | Attribution | Signal | Attribution + Signal |
|---|---|---|---|
| Signal | |||
| Server-side tracking & Conversions API | Not included | Included | Included |
| Identity resolution | Not included | Included | Included |
| Click ID & cookie restoration | Not included | Included | Included |
| Custom conversions / signal engineering | Not included | Included | Included |
| Bot, fraud & referrer filtering | Not included | Included | Included |
| Offline conversion import | Not included | Included | Included |
| Guaranteed delivery & retries | Not included | Included | Included |
| Hashed parameter matching | Not included | Included | Included |
| IP geolocation | Not included | Included | Included |
| Event logs & delivery monitoring | Not included | Included | Included |
| Historical backfill | Not included | Included | Included |
| Multi-store | Not included | Included | Included |
| Essentials dashboards | Not included | Included | Included |
| Attribution | |||
| Marketing performance dashboards | Included | Not included | Included |
| Multi-touch attribution | Included | Not included | Included |
| P&L and contribution margin reporting | Included | Not included | Included |
| Unlimited lookback | Included | Not included | Included |
| Channel attribution reporting | Included | Not included | Included |
| Unlimited custom dashboards | Included | Not included | Included |
| Warehouse export | Included | Not included | Included |
| Support | |||
| Email support | Included | Included | Included |
| Onboarding & migration help | Included | Included | Included |
| Unlocks with volume, on every plan | |||
| Custom onboardingFrom 3,000 orders a month | Included — up to 30,000 orders a month | Included — up to 30,000 orders a month | Included — up to 30,000 orders a month |
| Dedicated Slack channelFrom 10,000 orders a month | Included — up to 30,000 orders a month | Included — up to 30,000 orders a month | Included — up to 30,000 orders a month |
| Category specialist (Health & Wellness, and more)From 10,000 orders a month | Included — up to 30,000 orders a month | Included — up to 30,000 orders a month | Included — up to 30,000 orders a month |
| Quarterly strategy reviewsFrom 10,000 orders a month | Included — up to 30,000 orders a month | Included — up to 30,000 orders a month | Included — up to 30,000 orders a month |
| Dedicated support repFrom 15,000 orders a month | Included — up to 30,000 orders a month | Included — up to 30,000 orders a month | Included — up to 30,000 orders a month |
| Custom SLA & priority supportAbove 50,000 orders a month | Not included — unlocks above 50,000 orders a month | Not included — unlocks above 50,000 orders a month | Not included — unlocks above 50,000 orders a month |
Volume rows follow the slider. Move it to see what unlocks at each band.
Risk
21 days
No credit card, no contract. Cancel before it ends and you are never charged.
1 month
Billing rolls monthly and you can leave any time. Annual is optional, not required.
60 days
Your first 60 days are backed by our 4x ROI guarantee.
Customers
1. New Customer Data in the FB dashboard is so helpful
2. They included a dashboard with tons of good info like LTV number and such
3. Prices are very reasonable and Michael personally sets everything up for you, he built me flows in Klaviyo that capture lots of missed leads and they are delivering amazing results, he's a terrific person and super honest.
Don't think twice, you will get back the value X1000.
Great service and the tool does what it's supposed to
Upstack has been a great partner. They get back to me when I'm panicked about ad performance and dig into the pixel setup. They help me diagnose, guide me on future implementations, and are, altogether, a very reliable partner for a service that absolutely cannot slip.
The dashboard is easy to use, but ultimately, the key thing I need is a reliable partner where I know my data is solid and they've been that for me.
Our domain was miscategorized with H&W last year and since then we've been using Upstack as a solution. Great service and product, highly recommend
Dana Peters @DanaPeters0321 Just want to give a shout out to @michael_upstack at @upstackdata. Sent a slack message asking for an emergency meeting to fix a very costly mistake due to something I screwed up, was on a zoom call 20 mins later resolving it. This is how you gain long term customers.
Ash @ashvinmelwani Another example where doesn't matter what you do, if your pixel data is muddy or something is broken with your CAPI, nothing else matter. Shoutout to @michael_upstack for helping so many brands.
Umair Sheikh @_umair_sheikh The best email marketing tools (coming from a $21M email marketer). For tracking and attribution: @upstackdata
Marcin @mar_szychowski I also wanted to share that @upstackdata has greatly helped my client. Previously, they only saw 50% of their sales on Meta, but now it's around 80%. I believe it significantly improved their results.
Johnny Hickey @johnhickey1970 i use @upstackdata. wouldn't do without it and I tested much of the competition
Leon Wolf @leondwolf 9 figure brand email tool stack (save this): Klaviyo, Alia, @upstackdata, Loop, Zaymo, Postscript, LoyaltyLion
James Lee @jameshyujinlee @upstackdata pays for itself. Literally. Our Abandoned Cart and Browse Abandonment Flow literally doubled. And I feel like I am using @upstackdata for free. @upstackdata is a Capi solution at the end.
Trayan Hristov @THristov_ One of the biggest unlocks this year has been trusting @michael_upstack and using @upstackdata. There are Elevar, Black Crow, Little data, Triple whale and a bunch of others CAPI providers but so far we've added it to close to 20 accounts.
Tyler Peck @TylerPk For anyone reading use @upstackdata it works great and @michael_upstack provides amazing support in getting it setup and working. Can't complain
Colin McGuire @colinvmcguire @upstackdata and @michael_upstack - his team and tech are stellar
William Kast @williamkast_ The NCCPA and NC ROAS metrics are what you want to be looking at to grow your brand. Focus on growing with new customers, instead of just selling cheaply to existing customers to grow. @michael_upstack is the one who can provide you with this metric
James Lee @jameshyujinlee Bily broke down during BFCM one time. It broke again for one of our accounts and they were not able to fix the issue. Talked to Michael the next day and migrated over to @upstackdata. Everything went back to normal.
Jacob @jforjacob First month with @upstackdata and got this report back from my email guy. Pretty wild Welcome Flow up 61% Browse Abandonment Flow up 216% Post-Purchase Upsell Flow up 1.3k% Abandoned Checkout Flow up 62%
Mitch Sanders @mitch_scg Favorite software tool rn - upstackdata.com. Very quickly improved Lark Meta event matching. Easy setup for non-technical people like me, @michael_upstack helped clean up all of the poor setup I had previously done with other tools, and pricing is solid.
Chase Dimond @ecomchasedimond @upstackdata turning anonymous traffic into signal is a cheat code
Matt Elms @MattElms We did see an uplift when we onboarded with @upstackdata, yes. Our EMQ scores improved by circa 20%.
Matt Horner @interwebsmatt Two biggest things that turned around my ad account was iterating creative until I found the TOF ripper again and using @upstackdata's NC Count column for confidence to see it targeting new customers pretty much exclusively.
Jacob @jforjacob Another first class onboarding from @michael_upstack. Service providers / SAAS should study this guy
Questions
Attribution from $99, Signal from $149 or Attribution + Signal from $199 a month, for up to 1,000 orders. At up to 10,000 orders a month, Attribution $249, Signal $399 or Attribution + Signal $499. Prices step up with your order volume and are published to 50,000 orders a month; above that they're quoted. Every plan starts with a 21-day free trial.
Attribution is reporting and analytics: multi-touch attribution, marketing performance dashboards and margin reporting. It's the plan to price against reporting tools like Triple Whale. Signal is tracking: server-side tracking, the Conversions API and identity resolution, sending complete events to Meta, Google, TikTok and Klaviyo. It's the plan to price against tracking tools like Elevar. Attribution + Signal gives you both, with Signal's tracking feeding Attribution's reports.
Completed orders across every channel, excluding pending, cancelled and refunded ones. You're billed on the band your volume falls into, not on events or ad spend.
Orders over your included ceiling are billed at that band's per-order overage rate. If the extra volume sticks, move to the next published tier. Above 50,000 orders a month, request a quote.
21 days, no credit card, no contract. Cancel before it ends and you're never charged — and billing stays month to month after that.
Any time, in either direction. Changes take effect on your next billing cycle.
Those are two vendors solving two halves of the problem, and neither owns an identity graph. Upstack resolves identity once and everything downstream is built on it — one vendor, one bill, one version of the customer.
Yes — annual billing saves 17% against monthly, on any plan and any volume band.
Start free for 21 days, connect in under 20 minutes, and see your own match rates. No card, no contract.
