Just want to give a shout out to @michael_upstack at @upstackdata. Sent a slack message asking for an emergency meeting to fix a very costly mistake due to something I screwed up, was on a zoom call 20 mins later resolving it. This is how you gain long term customers.
Simple, transparent pricing.
Three plans that scale with your order volume.
21-day free trialno credit card · no contract
Plans
10,000orders a month
21-day free trial60-day results guarantee
Attribution
Reporting-only: attribution, performance and margin reporting.
$249 per month
Includes up to 10,000 orders a month
Then $0.20 per order beyond 10,000
- Marketing performance dashboards
- Multi-touch attribution
- P&L and contribution margin reporting
- Unlimited lookback
- Channel attribution reporting
- Unlimited custom dashboards
- Clean event stream to your warehouse
Signal
Tracking-only: server-side tracking and identity resolution.
$499 per month
Includes up to 10,000 orders a month
Then $0.25 per order beyond 10,000
- Server-side tracking and Conversions API
- Identity resolution against a national device graph
- Click ID and cookie restoration
- Custom conversions and signal engineering
- Bot, fraud and referrer filtering
- Delivery to every supported ad, email and warehouse destination
- Event logs and delivery monitoring
Most popularStart free trial
Attribution + Signal
Tracking and reporting together in one platform.
Discounted from $748 to $649 per month
Includes up to 10,000 orders a month
Then $0.20 per order beyond 10,000
- Everything in Attribution and Signal
Compare
What’s in each plan.
4 of 6 volume-unlocked services are included up to 10,000 orders a month.
| Feature | Attribution | Signal | Attribution + Signal |
|---|---|---|---|
| Signal | |||
| Server-side tracking & Conversions API | Not included | Included | Included |
| Identity resolution | Not included | Included | Included |
| Click ID & cookie restoration | Not included | Included | Included |
| Custom conversions / signal engineering | Not included | Included | Included |
| Bot, fraud & referrer filtering | Not included | Included | Included |
| Offline conversion import | Not included | Included | Included |
| Guaranteed delivery & retries | Not included | Included | Included |
| Hashed parameter matching | Not included | Included | Included |
| IP geolocation | Not included | Included | Included |
| Event logs & delivery monitoring | Not included | Included | Included |
| Historical backfill | Not included | Included | Included |
| Multi-store | Not included | Included | Included |
| Essentials dashboards | Not included | Included | Included |
| Attribution | |||
| Marketing performance dashboards | Included | Not included | Included |
| Multi-touch attribution | Included | Not included | Included |
| P&L and contribution margin reporting | Included | Not included | Included |
| Unlimited lookback | Included | Not included | Included |
| Channel attribution reporting | Included | Not included | Included |
| Unlimited custom dashboards | Included | Not included | Included |
| Warehouse export | Included | Not included | Included |
| Support | |||
| Email support | Included | Included | Included |
| Onboarding & migration help | Included | Included | Included |
| Unlocks with volume — on every plan | |||
| Custom onboardingFrom 3,000 orders a month | Included — up to 10,000 orders a month | Included — up to 10,000 orders a month | Included — up to 10,000 orders a month |
| Dedicated Slack channelFrom 10,000 orders a month | Included — up to 10,000 orders a month | Included — up to 10,000 orders a month | Included — up to 10,000 orders a month |
| Category specialist (Health & Wellness, and more)From 10,000 orders a month | Included — up to 10,000 orders a month | Included — up to 10,000 orders a month | Included — up to 10,000 orders a month |
| Quarterly strategy reviewsFrom 10,000 orders a month | Included — up to 10,000 orders a month | Included — up to 10,000 orders a month | Included — up to 10,000 orders a month |
| Dedicated support repFrom 15,000 orders a month | Not included — unlocks from 15,000 orders a month | Not included — unlocks from 15,000 orders a month | Not included — unlocks from 15,000 orders a month |
| Custom SLA & priority supportAbove 50,000 orders a month | Not included — unlocks above 50,000 orders a month | Not included — unlocks above 50,000 orders a month | Not included — unlocks above 50,000 orders a month |
Customers
What they say once it’s running.
Another example where doesn't matter what you do, if your pixel data is muddy or something is broken with your CAPI, nothing else matter. Shoutout to @michael_upstack for helping so many brands.
The best email marketing tools (coming from a $21M email marketer). For tracking and attribution: @upstackdata
I also wanted to share that @upstackdata has greatly helped my client. Previously, they only saw 50% of their sales on Meta, but now it's around 80%. I believe it significantly improved their results.
i use @upstackdata. wouldn't do without it and I tested much of the competition
9 figure brand email tool stack (save this): Klaviyo, Alia, @upstackdata, Loop, Zaymo, Postscript, LoyaltyLion
@upstackdata pays for itself. Literally. Our Abandoned Cart and Browse Abandonment Flow literally doubled. And I feel like I am using @upstackdata for free. @upstackdata is a Capi solution at the end.
One of the biggest unlocks this year has been trusting @michael_upstack and using @upstackdata. There are Elevar, Black Crow, Little data, Triple whale and a bunch of others CAPI providers but so far we've added it to close to 20 accounts.
For anyone reading use @upstackdata it works great and @michael_upstack provides amazing support in getting it setup and working. Can't complain
@upstackdata and @michael_upstack - his team and tech are stellar
The NCCPA and NC ROAS metrics are what you want to be looking at to grow your brand. Focus on growing with new customers, instead of just selling cheaply to existing customers to grow. @michael_upstack is the one who can provide you with this metric
Bily broke down during BFCM one time. It broke again for one of our accounts and they were not able to fix the issue. Talked to Michael the next day and migrated over to @upstackdata. Everything went back to normal.
First month with @upstackdata and got this report back from my email guy. Pretty wild Welcome Flow up 61% Browse Abandonment Flow up 216% Post-Purchase Upsell Flow up 1.3k% Abandoned Checkout Flow up 62%
Favorite software tool rn - upstackdata.com. Very quickly improved Lark Meta event matching. Easy setup for non-technical people like me, @michael_upstack helped clean up all of the poor setup I had previously done with other tools, and pricing is solid.
@upstackdata turning anonymous traffic into signal is a cheat code
We did see an uplift when we onboarded with @upstackdata, yes. Our EMQ scores improved by circa 20%.
Two biggest things that turned around my ad account was iterating creative until I found the TOF ripper again and using @upstackdata's NC Count column for confidence to see it targeting new customers pretty much exclusively.
Another first class onboarding from @michael_upstack. Service providers / SAAS should study this guy
Risk
Three reasons this costs you nothing to find out.
21days
Free trial
No credit card, no contract. Cancel before it ends and you are never charged.
1month
Month to month
Billing rolls monthly and you can leave any time. Annual is optional, not required.
60days
Results guarantee
Your first 60 days are backed by our results guarantee.
Questions
Before you pick a plan.
What counts as an order?
Completed orders across every channel, excluding pending, cancelled and refunded ones. You're billed on the band your volume falls into, not on events or ad spend.
What happens if I go over my band?
Choose the next published order tier. Above the highest published tier for your plan, request a quote and we will price it for your volume.
Is there a free trial?
21 days, no credit card, no contract. Cancel before it ends and you're never charged — and billing stays month to month after that.
Can I switch plans?
Any time, in either direction. Changes take effect on your next billing cycle.
How is this different from running Elevar and Triple Whale together?
Those are two vendors solving two halves of the problem, and neither owns an identity graph. Upstack resolves identity once and everything downstream is built on it — one vendor, one bill, one version of the customer.
Do you offer annual billing?
Yes — annual billing saves 20% against monthly, on any plan and any volume band.
Run it on your own data first.
Start free for 21 days, connect in under 20 minutes, and see your own match rates. No card, no contract.