E-Commerce

E-Commerce

A Complete Guide to Meta Event Match Quality (EMQ) for Shopify Brands

We’ll cover the basics of Meta Event Match Quality, delve into why Meta launched this feature, explore how EMQ impacts ad performance, discuss recommended scores for Shopify brands, explain how Meta uses audience matching and event match quality in lower-funnel events on Ads Manager—and highlight how Upstack Data can help you achieve higher EMQ scores by improving first-party data accuracy.

June 6, 2025
 | By 
Michael Alt
E-Commerce

A Decision Making Framework for Meta attributed nCPA (New Customer CPA)

Enabling Meta New Customer CPA with UpStackified: A Decision Making Framework for Meta attributed nCPA (New Customer CPA)

May 9, 2025
 | By 
Michael Alt
E-Commerce

A Comprehensive Guide to MER (Marketing Efficiency Ratio) and How It Differs from ROAS (Return on ad spend)

A Comprehensive Guide to MER (Marketing Efficiency Ratio) and How It Differs from ROAS (Return on ad spend)

May 9, 2025
 | By 
Michael Alt
E-Commerce

A Comprehensive Guide to Server-Side Tracking and the Meta Conversion API

This guide explores the fundamental concepts behind server-side tracking, how it compares to pixel-based tracking, what the Meta Conversion API is all about, why Meta (formerly Facebook) released it, and the benefits it offers.

May 9, 2025
 | By 
Michael Alt