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First Party Data

First Party Data

Why Identity Resolution Is the Missing Link in Your Klaviyo Performance

Many DTC brands assume their Klaviyo abandonment flows are working as intended. They're wrong and here's why.

May 9, 2025
 | By 
Michael Alt
First Party Data

What is Meta CAPI and why is First Party Data important?

What Is First-Party Data and Why It Matters for Meta Advertising

May 9, 2025
 | By 
Michael Alt

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