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The leading platform for brands scaling performance marketing.

Powering 1,000+ DTC brands on Shopify

  • Obvi
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Johnny Hickey @johnhickey1970 · Jun 25, 2026
i use @upstackdata. wouldn't do without it and I tested much of the competition

Brands running on Upstack Data

Customers

What they say after the call.

  • 5 out of 5

    This App is great

    - setup was very straightforward, all done on a shhort call with an expert based in the US

    - ongoing it has improved our data quality scores

    - one small issue which was fixed within an hour, very impressive!

    Chāmpo Shopify App Store · Dec 12, 2024
  • 5 out of 5

    We tried every attribution software out there. Upstack is the only one that can crack the ecommerce code, especially for companies that fall under Health & Wellness in Meta. The team is hyper-responsive on Slack. Couldn't ask for more.

    Peter Gillooly Trustpilot · Sep 13, 2026
  • 5 out of 5

    Have been using Upstack for over a year and a half now. Great support directly from the founder and the solution runs well no issues

    Lahloya Maternity Shopify App Store · Oct 5, 2026
Dana Peters @DanaPeters0321
Just want to give a shout out to @michael_upstack at @upstackdata. Sent a slack message asking for an emergency meeting to fix a very costly mistake due to something I screwed up, was on a zoom call 20 mins later resolving it. This is how you gain long term customers.

Apr 25, 2026

James Lee @jameshyujinlee
@upstackdata pays for itself. Literally. Our Abandoned Cart and Browse Abandonment Flow literally doubled. And I feel like I am using @upstackdata for free. @upstackdata is a Capi solution at the end.

Feb 26, 2025

Mitch Sanders @mitch_scg
Favorite software tool rn - upstackdata.com. Very quickly improved Lark Meta event matching. Easy setup for non-technical people like me, @michael_upstack helped clean up all of the poor setup I had previously done with other tools, and pricing is solid.

Aug 19, 2024

Matt Elms @MattElms
We did see an uplift when we onboarded with @upstackdata, yes. Our EMQ scores improved by circa 20%.

Feb 23, 2025

Trayan Hristov @THristov_
One of the biggest unlocks this year has been trusting @michael_upstack and using @upstackdata. There are Elevar, Black Crow, Little data, Triple whale and a bunch of others CAPI providers but so far we've added it to close to 20 accounts.

Nov 20, 2024

Jacob @jforjacob
First month with @upstackdata and got this report back from my email guy. Pretty wild Welcome Flow up 61% Browse Abandonment Flow up 216% Post-Purchase Upsell Flow up 1.3k% Abandoned Checkout Flow up 62%

Apr 12, 2025

Show 11 more posts Show fewer posts
Ash @ashvinmelwani
Another example where doesn't matter what you do, if your pixel data is muddy or something is broken with your CAPI, nothing else matter. Shoutout to @michael_upstack for helping so many brands.

Nov 7, 2025

Chase Dimond @ecomchasedimond
@upstackdata turning anonymous traffic into signal is a cheat code

Dec 11, 2025

William Kast @williamkast_
The NCCPA and NC ROAS metrics are what you want to be looking at to grow your brand. Focus on growing with new customers, instead of just selling cheaply to existing customers to grow. @michael_upstack is the one who can provide you with this metric

Jul 26, 2024

James Lee @jameshyujinlee
Bily broke down during BFCM one time. It broke again for one of our accounts and they were not able to fix the issue. Talked to Michael the next day and migrated over to @upstackdata. Everything went back to normal.

Jan 5, 2025

Umair Sheikh @_umair_sheikh
The best email marketing tools (coming from a $21M email marketer). For tracking and attribution: @upstackdata

Apr 3, 2026

Marcin @mar_szychowski
I also wanted to share that @upstackdata has greatly helped my client. Previously, they only saw 50% of their sales on Meta, but now it's around 80%. I believe it significantly improved their results.

Sep 5, 2024

Matt Horner @interwebsmatt
Two biggest things that turned around my ad account was iterating creative until I found the TOF ripper again and using @upstackdata's NC Count column for confidence to see it targeting new customers pretty much exclusively.

Nov 18, 2024

Jacob @jforjacob
Another first class onboarding from @michael_upstack. Service providers / SAAS should study this guy

Nov 12, 2025

Tyler Peck @TylerPk
For anyone reading use @upstackdata it works great and @michael_upstack provides amazing support in getting it setup and working. Can't complain

Feb 21, 2025

Colin McGuire @colinvmcguire
@upstackdata and @michael_upstack - his team and tech are stellar

May 15, 2026

Leon Wolf @leondwolf
9 figure brand email tool stack (save this): Klaviyo, Alia, @upstackdata, Loop, Zaymo, Postscript, LoyaltyLion

Jul 15, 2026

Before you book

Questions people ask first.

Who will I be talking to?

Someone from our team who sets up tracking every day, not an SDR reading a script. If something can’t be answered on the call, you’ll have it the same day.

What happens after I submit?

You’ll get a calendar link straight away and pick a time that suits you. No sequence, no chasing.

Is this for brands my size?

Upstack is built for DTC brands spending about $30K a month or more on Meta ads. Below that, starting free is usually the better route.

Do I need to install anything first?

No. Nothing to install and no account access needed for the call.

What if I’d rather just try it?

Start free — 21 days, no credit card, no contract. The demo is optional.

Rather see it yourself first?

Start free for 21 days, connect in under 20 minutes, and see your own numbers. No card, no call.