Job Title: Digital Marketing Specialist (SaaS)
Company: Upstack Data
Location: Remote (Global)

About Upstack Data

Upstack Data is a remote-first software company specializing in data-driven marketing performance solutions. We pride ourselves on merit, excellence, and intelligence—focusing on delivering measurable outcomes rather than box-checking initiatives. Our asynchronous collaboration model enables team members across the globe to work in a highly connected yet flexible environment. If you’re passionate about driving real impact through strategic marketing for SaaS products, we’d love to have you on board.

Role Overview

As the Digital Marketing Specialist (SaaS) at Upstack Data, you’ll craft and execute integrated digital marketing strategies that elevate brand awareness, generate high-quality leads, and fuel our B2B growth. You’ll collaborate closely with product, sales, and design teams to optimize campaigns, refine messaging, and measure the results of multi-channel marketing programs. Your ultimate goal is to amplify our reach, tell compelling stories around our solutions, and help shape the future of data-powered marketing performance.

Responsibilities

• End-to-End Campaign Management: Develop, launch, and optimize data-driven digital marketing campaigns across multiple channels, including paid search, social, email, and content marketing.
• SEO & Content Strategy: Implement SEO best practices, conduct keyword research, and collaborate with content creators to produce engaging, high-performing marketing collateral.
• Analytics & Performance Tracking: Monitor KPIs, analyze campaign data, and derive insights to continuously refine targeting and messaging.
• Marketing Automation: Leverage marketing automation tools to nurture leads, segment audiences, and deliver personalized experiences.
• Collaboration & Alignment: Work cross-functionally to align product positioning, sales enablement, and brand messaging across all marketing touchpoints.
• Growth Mindset: Stay current on industry trends and emerging platforms, testing new strategies to uncover untapped opportunities.

Qualifications

• Experience: 3+ years in digital marketing with a focus on B2B SaaS, showcasing a track record of driving user acquisition and revenue growth.
• Technical Acumen: Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, ActiveCampaign), analytics platforms (Google Analytics, Mixpanel), and CRM systems.
• Analytical Mindset: Comfortable interpreting and acting upon data to iterate on strategies, with a thorough understanding of marketing KPIs (CPC, CTR, CPL, CAC, etc.).
• Content & SEO Proficiency: Strong grasp of SEO principles, content marketing strategies, and on-page/off-page optimization techniques.
• Communication Skills: Excellent written and verbal communication skills; ability to collaborate effectively in a remote, async environment.
• Adaptability: Thrives in a fast-paced, evolving environment, managing multiple projects with clear organization and prioritization.

Why Join Us?

• Remote-First Culture: Enjoy the flexibility to work from anywhere while staying connected through modern collaboration tools.
• Merit-Based Growth: We recognize and reward excellence, providing ample opportunities for professional advancement.
• Cutting-Edge Projects: Shape the future of data-driven marketing with a team dedicated to delivering real, measurable impact.
• Collaborative Environment: Work alongside skilled professionals who value intelligence, innovation, and operational excellence.

Ready to Drive Growth?
Apply now to become the Digital Marketing Specialist (SaaS) at Upstack Data and help us revolutionize data-powered marketing performance for clients around the world.

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