Paire Achieves 32% Higher ROAS and 20% Lower CAC with Upstack's Shopper Identity Platform

Increase marketing efficiency and scale

Nathan Yun, founder of the 8-figure premium merino wool brand Paire, had already tried several tools on the market, claiming big performance improvements.  

He previously used Instant, which claimed to boost his Klaviyo flows.  While Instant dashboards showed significant improvements, but further analysis showed no meaningful lift in top-line revenue of efficiency.  The cost was also nearly 2x the cost of Upstack.

Meta performance was strong, but upon review, their CAPI provider was simply not equipped to provide advanced enrichment capabilities.

As a result, Paire’s acquisition costs were climbing as they scaled the business. 

Over the 60 days prior to Upstack, Paire was able to scale revenues by 25%, but their spend increased 47%, leading to a 17% drop in MER.  After trying other tools, Paire was skeptical of what Upstack could do differently.

Implementing Upstack’s Shopper Identity Platform

Despite his doubts, Paire decided to trial Upstack.

In less than 30 minutes, Upstack replaced both  their existing solutions with no developers, no creative changes, no migration headaches.

From day one, Upstack’s Shopper Identity Platform went to work:

• Stitching fragmented sessions into real customer journeys
• Resolving anonymous traffic into real people
• Feeding Meta enriched conversion events via our Shopper  Identity Graph

With higher-quality identity data flowing into Meta, the algorithm could finally optimize toward the right audience.

Tangible, Measurable Gains in 30 Days

In the first 15 days:

• 🟢 New customer CAC dropped by 15%
• 🟢 New customer ROAS increased 15%
• 🟢 New customer net sales rose 10%

After 30 days:

• ✅ Total CAC dropped 20%
• ✅ New Customer CAC dropped 13%
• ✅ aMER dropped 22%
• ✅ Blended NET ROAS jumped 40%
• ✅ NET Sales increased 36% (including a one-day sale event)

Paire was now able to meaningfully improve their nCAC and MER.  Meta’s algorithm began targeting better and performing predictably, and the team could finally scale spend with confidence.