Comparison · checked October 24, 2026
Modular data infrastructure priced per event, or one Shopify product priced per order with attribution included.
Choose Blotout if
you need HIPAA or self-hosting, or send high volume to few destinations, where it costs less: Growth is $400 a month for 3M events and Professional $800 for 8M.
Choose Upstack if
you want per-order pricing, all destinations included and no annual commitment: Signal is $399 a month at 7,500 orders, or $499 with Attribution.
By Michael Alt, Founder & CEO Blotout’s prices and features checked against its own pricing pages on
15 minutes · no credit card · no commitment. Or start a free 21-day trial.
What it costs
A store doing 7,500 orders a month, forwarding to four destinations: Upstack Signal against Blotout Growth, tracking against tracking. The question is what each one buys, and what it commits you to.
Your stack today
Blotout Growth
$400 / month, annual commitment
Every figure is published by Blotout. Whether 3M events covers 7,500 orders depends on your pageviews and destination count, which is the point about per-event pricing rather than a criticism of it.
With Upstack
Upstack Signal
$399 / month
Upstack Signal, the tracking plan, month to month. Adding a fifth destination does not change it.
How they differ
Blotout is capable infrastructure and this page is not going to pretend otherwise. The differences worth your time are how it is packaged, how it is billed, and what it takes to stand it up.
01
Blotout sells EdgeTag for collection and ConsentIQ for consent, and prices health & wellness and HIPAA as separate plans. Each is capable. But you assemble the stack, and the bill is the sum of the parts.
02
Blotout charges per billable event, and by their own arithmetic 100,000 events is roughly 20,000 pageviews across four destinations. Add a destination and the same traffic costs more. Upstack charges per order, so adding Klaviyo or TikTok costs nothing extra.
03
Blotout’s first-party setup needs access to your DNS provider and two records (a TXT and a CNAME), and their Growth and Professional plans require an annual commitment. Upstack installs from the Shopify app with no DNS changes and stays month to month.
Feature by feature
Blotout Where the Blotout figures come from, checked October 24, 2026
Reviews
From the Shopify App Store, Trustpilot and X, quoted in whole paragraphs, with a link to each one.
Women's fashion (DTC) · Shopify · 30 days
The 8-figure women’s fashion brand had returning customers going unrecognized, so its Klaviyo flows were not firing. Upstack handled onboarding with a full tracking audit.
+$92K/moAbandonment flow revenue recovered in 30 days
Read the Perfect White Tee story
Johnny Hickey @johnhickey1970 If you’re struggling on Meta I would definitely look into your EMQ scores.
I use Mike’s company Upstack.
we are always in the 9s
I know it might not seem like a big difference but I’ve seen people with EMQ scores in the eights struggle… then switch to Upstack and dominate.
i have personally used 4 separate CAPI products imo his is the best.
X · Jun 9, 2026
This app has been incredibly helpful in navigating Meta’s new health policy changes. It provided an effective solution for fixing custom event tracking, ensuring our campaigns remain compliant and still track. Highly recommend it for anyone facing similar challenges!
Shopify App Store · 5 out of 5 · Jan 28, 2025
Our domain was miscategorized with H&W last year and since then we've been using Upstack as a solution. Great service and product, highly recommend
Trustpilot · 5 out of 5 · Oct 5, 2026
Common questions
Yes. Blotout publicly states it is SOC II Type II certified and displays a SOC 2 badge on its homepage. An earlier version of this page marked them absent on SOC 2, which was wrong, and we have corrected it. If security certification is what you are comparing on, both of us clear that bar.
No. Blotout is server-side tracking: EdgeTag collects, resolves and forwards events, and its dashboards monitor signal delivery rather than revenue by campaign. Upstack Signal is the comparable plan; add Upstack Attribution if you also want reporting on the same data.
Scope and billing unit. Blotout is infrastructure for many kinds of company (ecommerce, lead gen, health and wellness, HIPAA healthcare), billed per event, assembled from modules. Upstack is one product for DTC Shopify brands, billed per order, with identity and attribution included. Neither is better in the abstract; they suit different buyers.
Blotout counts billable events, and by their own arithmetic 100,000 events is about 20,000 pageviews across four destinations. So your bill moves with traffic and with how many places you send data. Ours moves with orders only. Adding a destination is free.
For Blotout’s first-party setup, yes: their onboarding asks for DNS access and issues a TXT and a CNAME record. Upstack installs from the Shopify app with no DNS changes at all.
Blotout prices health & wellness as a separate plan starting at $600/mo, though their FAQ notes that brands not affected by Meta restrictions can start on standard plans. Upstack charges health and wellness brands the same as everyone else, and the compliance filtering is included.
Blotout requires an annual commitment on Growth and above, with a 30-day trial and a 60-day opt-out window. Upstack is month to month on every plan.
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