Why brands switch from Blotout
You don’t have a tracking problem. You have an identity problem.
Blotout is good at what it does: server-side event capture, signal routing, compliance. But capturing events is only half the story. If a customer clicks your Meta ad on mobile, browses on desktop, and buys three days later — Blotout sees three events from three strangers. Upstack sees one buyer. That's identity resolution. It's the difference between sending data and sending data that works.
Your Klaviyo flows are missing 30–40% of the people they should reach.
Blotout lists Klaviyo as one of 55+ integrations. Upstack was built around it. Our identity resolution recognizes returning customers that Klaviyo can't see on its own — people who opted in on one device and came back on another. Those abandoned cart emails that never fire? That's recovered revenue. Champo recovered $24K/month in abandonment revenue this way. Same flows, same creative. Just more people entering them.
Tracking and attribution in one place. No second tool required.
Blotout does tracking. For attribution, you need Triple Whale, Northbeam, or another tool — another bill, another dashboard, another set of numbers that don't quite match. Upstack includes multi-touch attribution, new customer CPA reporting in Meta, and contribution margin tracking in every plan. One vendor. One source of truth.
Upstack vs Blotout: Feature by feature
| Feature |   | Blotout |
|---|---|---|
| Identity & Data Quality | ||
| Server-side tracking (CAPI) | ||
| First-party edge proxy (EdgeTag technology) | Yes — first-party domain routing included | Yes — branded as EdgeTag |
| Cross-device identity resolution | Core product — resolves before sending | Persistent ID Graph |
| Cookie persistence / lifetime ID | Upstack ID — persists beyond cookie expiry | EdgeTag first-party cookies |
| New vs returning customer identification | Identified + reported in Meta as nCPA | Signal transformation (no reporting) |
| Subscription order handling (Recharge, Skio) | Mentioned, not core | |
| Klaviyo abandonment flow recovery | 30–40% more flow entries | Standard integration |
| Health & wellness compliance | Included (no surcharge) | Separate tier ($600+/mo) |
| Bot filtering | ||
| Signal transformation | ||
| Attribution & Reporting | ||
| Multi-touch attribution (MTA) | ||
| nCPA / nROAS in Meta Ads Manager | Upstack popularized this | |
| Contribution margin tracking | ||
| Creative analytics (which ads drive revenue) | ||
| LTV cohort analysis by acquisition source | ||
| Platform comparison (Meta vs Google vs TikTok) | ||
| EMQ monitoring (before/after dashboard) | ||
| Real-time reporting | ||
| Unified dashboard (one source of truth) | ||
| Custom attribution rules | Professional plan+ | |
| Platform Integrations | ||
| Shopify | ||
| WooCommerce | ||
| BigCommerce | ||
| Magento / Salesforce Commerce | ||
| Meta CAPI | ||
| Google Ads | ||
| TikTok | ||
| Klaviyo (deep identity enrichment) | Purpose-built integration | Standard integration |
| Total integrations | 17 (deep) | 55+ (broad) |
| Onboarding & Support | ||
| Setup time | Under 20 minutes | 15 minutes (claimed) |
| DNS configuration required | No | Yes — required for first-party pixel |
| Personal onboarding | Every plan — dedicated setup call | Growth+ plans — Slack for Starter |
| Dedicated support rep | Growth plan and above | Varies by tier |
| Free trial | 21 days, full features | 30 days on annual plans only |
| No developer required | ||
| Compliance & Security | ||
| GDPR / CCPA compliance | ||
| Consent management integrations | ||
| SOC 2 compliance | ||
| HIPAA compliance | Yes (dedicated tier — $1,600+/mo) | |
| Self-hosting option | ||
| Pricing & Commitment | ||
| How you’re charged | Per order (predictable) | Per event — pageviews × channels (variable) |
| Contract requirement | Month-to-month. Cancel anytime. | Annual contract required (Growth+ plans) |
| Starter plan commitment | No contract — monthly billing | Monthly pay-as-you-go (limited to 100K events) |
| Growth plan commitment | No contract — monthly billing | Annual contract required |
| What’s included | Tracking + identity + attribution | Tracking + identity (attribution separate) |
| H&W brands pay | Same as everyone | 50% more ($600/mo vs $400/mo) |
| Free trial | 21 days, full features | 30-day trial on annual plans only |
| Risk reversal | 60-day ROI guarantee — no contract | 60-day opt-out window on annual contract |
More features, lower price
Upstack
$299/mo
Order-based pricing. Tracking, identity resolution, and attribution — all included.
Blotout
$60–800/mo
Billable event pricing (actual events × ~2.7x destination multiplier). Starter $60/mo (100K), Growth $400/mo (3M), Professional $800/mo (8M). Attribution requires a separate tool. H&W compliance is a separate $600+/mo tier.
Blotout Growth ($400) + Triple Whale ($549) = $949+/mo for tracking + attribution. Upstack: $299/mo with both included.
What brands say about switching
“We looked at several competitors and talked to some customers of Upstack and their competitors. From our research, Upstack was by far the clear winner in terms of data accuracy, customer service, and pricing.”
Customer Review
Shopify App Store
“Moved from a competitor to Upstack and have a very clear picture that Upstack is a faster setup, with a much more competent team, amazing customer service, and better performance, for a cheaper price — it's not even close. Just the incremental email revenue alone covered its cost and added a 41x ROI.”
Giant Hoodies
Shopify Brand
41x ROI from email alone
“We have extended experience with other options out there. This is the best experience and the steadiest results I have seen across any other software we have worked with.”
HEALiX Infrared
Shopify Brand (previously used 4+ tracking tools)
Switching from Blotout is easy
No developer needed. No downtime. No data loss.
- 1
Install the Upstack Shopify app — replaces Blotout’s EdgeTag pixel (4 minutes)
- 2
Connect your ad accounts: Meta, Google, TikTok, Klaviyo (5 minutes)
- 3
Upstack configures your Conversion API and identity resolution automatically — no DNS changes, no developer
- 4
Your Meta pixel setup stays the same on the ad platform side — no campaign disruption
- 5
See improved EMQ scores within the first week. Klaviyo flow volume increases within 2–3 weeks.
Upstack vs Blotout FAQ
Ready to outgrow Blotout?
Start your free 21-day trial. Setup takes under 20 minutes — and our 60-day ROI guarantee means you have nothing to lose.
Cancel anytime
Not ready for a trial? Book a 15-minute walkthrough or read our DTC tracking guide.