Data Collection Policy

Upstack Data uses data collected by cookies, server-side tracking, and javascript libraries to improve your browsing experience, analyze site traffic, deliver personalized advertisements, and increase the overall performance of our site.

By using our website, you're agreeing to our Website Data Collection Policy as described below. If you want to update your preferences, you can do so by clicking “Website Data Collection Preferences” at the bottom of this page.

How do we collect data on our website?

We use a variety of tools and technologies on our website to collect data, including:

• Cookies are small text files stored on your device by the websites you visit. They are widely used to make website features work, operate more efficiently, remember your preferences, or personalize content so that it is more relevant to you.
• Server-side tracking collects event data directly from our servers rather than relying solely on browser-based scripts. This provides more reliable and complete data collection, particularly where browser privacy features or ad blockers may limit client-side tracking.
• Javascript libraries are snippets of code we run on the page that are executed when certain actions take place, such as page views, button clicks, or form submissions.

Our own tracking technology

Upstack Data uses its own first-party tracking pixel and server-side event collection on this website. This technology captures page views, navigation behavior, and conversion events to help us understand how visitors interact with our site, measure the effectiveness of our marketing campaigns, and improve our products and services. Data collected by our own technology is processed in accordance with our Privacy Policy.

Categories of data collection

The table below outlines how we use collected data by category, along with the specific tools currently deployed on our site.

Essential

Purpose: Browser cookies and technologies that are necessary for the site to work as intended. For example, we store your website data collection preferences so we can honor them when you return to our site. You can disable these cookies in your browser settings, but if you do, the site may not work as intended.

Tools: Upstack Data first-party pixel, reCAPTCHA, Cloudflare, session management cookies

Functional

Purpose: To monitor the performance of our site and to enhance your browsing experience. For example, these tools enable features like live chat or personalized content.

Tools: Intercom, Drift, Crisp, Hotjar, FullStory, LogRocket

Analytics

Purpose: To understand user behavior in order to improve our site, measure content effectiveness, and make data-driven product decisions. For example, we collect information about which pages you visit to help us identify the most useful content.

Tools: Google Analytics, Upstack Data server-side event collection, Amplitude, Mixpanel, Clearbit Reveal, Customer.io, Drip, Madkudu, Marketo, Visual Website Optimizer, Segment, PostHog, Heap, Plausible, Webhooks, Zapier

Advertising

Purpose: To personalize and measure the effectiveness of advertising on our site and other websites. For example, we may serve you a personalized ad based on the pages you visit on our site, or measure whether an ad click led to a signup.

Tools: Meta Pixel (via Conversion API), Google Ads, Google Tag Manager, TikTok Events, LinkedIn Insight Tag, Pinterest Tag, Snapchat Pixel, Twitter/X Ads, Microsoft Advertising (Bing), Reddit Pixel, Criteo, AdRoll

Legal basis for processing

Where required by applicable law (including the EU General Data Protection Regulation and the UK GDPR), we process data collected through our website on the following legal bases:

• Essential cookies and technologies: Processing is necessary for the legitimate operation of our website and to fulfill your requests (e.g., honoring your data collection preferences).
• Functional, Analytics, and Advertising technologies: Processing is based on your consent, which you may provide or withdraw at any time through our Website Data Collection Preferences center. Where consent is not required by applicable law, processing is based on our legitimate interest in understanding site usage and marketing our services effectively.

Your choices

You can manage your data collection preferences at any time by clicking “Website Data Collection Preferences” in the footer of this page. You can also control cookies through your browser settings. Note that disabling certain cookies or technologies may affect the functionality of our site.

For more information about how we collect, use, and share your personal information, including your rights under applicable privacy laws, please see our Privacy Policy.

Contact us

If you have questions about this Data Collection Policy, please contact us at privacy@upstackdata.com.