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Partner programme

Grow your agency. Earn with every referral.

For agencies managing Shopify brand portfolios. Give your clients tracking and attribution that holds up — and earn recurring revenue when they sign up through you.

Apply to the partner programme

Reviewed within 2 business days · no cost · no commitment

Prefer to talk first? Book a partner call.

  • Recurring revenue on every client you refer
  • A dedicated partner manager, not a shared inbox
  • Co-marketing, early access and a directory listing
1,000+
brands on the platform
$130M+
revenue attributed
750M+
US device IDs

What you get

Built for agencies who stay involved after the referral.

A referral link on its own isn’t a partnership. This is what comes with it.

  • Recurring revenue share

    Paid every month for as long as your client stays on the platform — not a one-off bounty at signup.

  • Dedicated partner manager

    A named person who knows your book of clients, handles escalations and helps you scope the first few referrals.

  • Priority support for your clients

    Referred accounts go into a priority queue, so a tracking problem on your client’s Black Friday isn’t sitting behind a ticket backlog.

  • Co-marketing that actually ships

    Joint case studies, webinars and campaigns built around your clients’ results, with our team doing the production.

  • Early access to new features

    You see what’s coming before it launches, so you can plan client roadmaps around it instead of reacting.

  • Partner directory listing

    A profile in the partner directory, in front of brands actively looking for an agency that knows attribution.

What your clients get

You only refer what makes you look good.

What changes for a brand the month after you bring them across.

  • Better ad performance

    Higher match quality on every event sent to Meta, Google and TikTok — so the platforms optimise on real buyers and CAC comes down.

  • More revenue from email and SMS

    Anonymous browsers resolved to a known profile, so Klaviyo flows fire for people the pixel never identified.

  • Server-side tracking that holds up

    Conversions captured from the server, independent of ad blockers, ITP and consent banners.

  • Cross-device identity resolution

    Every event matched against a 750M+ device graph, so one customer stays one customer across devices and sessions.

How it works

Three steps to start earning.

  1. Apply and get approved

    Submit the form with your agency and the Shopify clients you manage. Every application is reviewed by a person, not a filter.

    Reviewed in 2 business days

  2. Refer clients with your link

    You get a branded referral link and a partner portal. Every signup that comes through it is attributed to you automatically.

    Ongoing

  3. Earn as your clients grow

    Revenue share is calculated on what your clients actually spend, so it grows as their order volume does.

    Monthly

Partner tiers

You move up as your referrals do.

Nothing to negotiate and nothing to commit to — tiers unlock on active referrals.

  • Referral Partner

    No minimum

    For agencies getting started with referral programmes.

    • Revenue share on every referral
    • Partner portal access
    • Co-branded collateral
    • Quarterly check-ins
  • Most popular

    Agency Partner

    3+ active referrals

    For agencies with Shopify clients already running on Upstack.

    • Everything in Referral Partner
    • Higher revenue share
    • Dedicated partner manager
    • Priority support queue
    • Co-marketing campaigns
    • Early access to new features

  • Premier Partner

    10+ active referrals

    For agencies driving significant volume.

    • Everything in Agency Partner
    • Highest revenue share
    • Custom SLA for your clients
    • Joint case studies
    • Featured directory listing
    • Quarterly business reviews
    • Dedicated Slack channel

Revenue share increases with each tier. Current rates are shared during onboarding.

Before you apply

Questions agencies ask first.

Who can become a partner?

Agencies, consultancies and freelancers working with DTC brands on Shopify. There’s no minimum client count to apply — the tiers are what you grow into, not what you need to start.

How does the revenue share work?

You earn a share of what your referred clients pay, every month they stay on the platform. The share increases as you move up tiers. Current rates are shared during onboarding.

How do I track my referrals?

Every partner gets a branded referral link and a portal showing which clients signed up through you, what they’re on and what you’ve earned.

Is there a minimum commitment?

No. There’s no contract, no quota and no cost to join. If you never refer anyone, nothing happens.

What support do my clients get?

The same onboarding and support as any direct customer, plus a priority queue once you’re an Agency Partner or above. Your partner manager handles escalations on your behalf.

Can I white-label Upstack?

Not today. Upstack is sold under our own brand. You get co-branded collateral, case-study templates and partner materials to use with your clients instead.

How do payouts work?

Monthly, via Stripe on net-30 terms. You’re paid the month after your referred clients’ subscription revenue is billed.

Ready to grow together?

Apply once, and start earning recurring revenue while your clients get tracking that actually holds up.

Apply nowBook a partner call