Privacy Policy

Effective as of January 1, 2025.

This Privacy Policy explains how Eriksson Alt, Inc. (“Upstack Data”, or “we”, “us” or “our”) handles personal information that we collect:

through our website at www.upstackdata.com, app.upstackdata.com (the “Site”);
about users of the Upstack Data service (the “Service”);
in connection with our marketing activities;
at events we host; and
in other settings where we post this Privacy Policy.

Upstack Data respects your privacy rights and is committed to transparency in how we collect, use and share your personal information. If you have any questions or concerns about your personal information or this Privacy Policy, email us at privacy@upstackdata.com.

Upstack Data's Service and Customer Data

Registered users of the Service (“Customers”) are businesses that use it to collect and manage information about their own users (“Customer Data”), including information about how they interact with the Customer's websites, applications, services and designated third-party partners (“Customer Services”). Customers also use the Service to more efficiently route Customer Data to the other services that they use or to third parties that they work with, and to control how Customer Data is exchanged between these services and third parties.

Customer Data may include, without limitation, information about the identity of Customer users (such as name, postal address, e-mail address, IP address and phone number), as well as information about the pages users visit, the features they use, and the actions they take while using Customer Services. This Privacy Policy does not apply to Customer Data or to Customer Services, and we are not responsible for our Customers' handling of Customer Data. Our Customers have their own policies regarding the collection, use and disclosure of your personal information. To learn about how a particular Customer handles your personal information, we encourage you to read the Customer's privacy policy. Our use of Customer Data provided by our Customers in connection with our Service is subject to the written agreement between Upstack Data and Customer.

Personal Information We Collect

Information you give us

Personal information that you may provide through the Service or otherwise includes:

Contact information, such as your first name, last name, professional title, organizational affiliation, postal address, office location, email address and telephone number;
Profile information, such as your username, password and preferences;
Communications, such as information you provide when you respond to surveys, participate in market research activities, report a problem with Service, receive customer support or otherwise communicate with us;
Transaction information, such as the credit card or other payment card details that you use to pay for the Service, and your Service-related billing information and transaction history;
Marketing information, such as your preferences for receiving marketing communications and details about how you engage with them; and
Other information that you choose to provide but is not specifically listed here.

Information from third party sources

We may combine personal information we receive from you with personal information we obtain from other sources, such as our Customers; data providers; affiliates within our corporate group of companies; business partners, such as joint marketing partners and event co-sponsors; and publicly accessible sources, such as social media platforms.

Data collected automatically

We, our service providers, and our business partners may automatically log the following information:

Device data, such as your computer or mobile device operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, unique identifiers, and general location information such as city or town.
Usage data, such as the website you visited before browsing to the Site, pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.

Sensitive personal information

We ask that you not share with us any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or union membership) on or through the Service or otherwise. If you do anyway, you must consent to our processing and use of such sensitive personal information in accordance with this Privacy Policy.

Changes to your personal information

It is important that the personal information we hold about you is accurate and current. Please let us know if your personal information changes during your relationship with us by updating your registration profile or emailing us at privacy@upstackdata.com.

How We Use Your Personal Information

Service delivery

We use your personal information to:

provide, operate, maintain, and improve the Service;
communicate with you regarding the Service, including by sending you Service announcements, technical notices, updates, security alerts, and support and administrative messages;
process your Service subscription transactions and process your related payments;
understand your needs and interests, and personalize your experience with the Service; and
provide support for the Service and respond to your requests, questions and feedback.

Site operation

We use your personal information to:

provide, operate, maintain and improve the Site;
understand your needs and interests, and personalize your experience with the Site; and
provide support for the Site and respond to your requests, questions and feedback.

Research and development

We may use your personal information for research and development purposes, including to analyze and improve the Service and our business and develop other products and services. As part of these activities, we may create aggregated, de-identified or other anonymous data from personal information we collect.

Marketing

We and our third party advertising partners may collect and use your personal information for marketing and advertising purposes:

Direct marketing. If you request information from us, use the Service or participate in our surveys, promotions or events, we may send you Upstack Data-related marketing communications as permitted by law but will provide you with the ability to opt out.
Interest-based advertising. We may contract with third-party advertising and social media companies to display ads on our Service and other sites. These companies may use cookies and similar technologies to collect information about you over time across our Service and other sites and services.

Compliance and protection

We may use your personal information to:

protect our, your or others' rights, privacy, safety or property;
audit our internal processes for compliance with legal and contractual requirements;
enforce our Terms of Service;
protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity; and
comply with applicable laws, lawful requests and legal process.

Other purposes with your consent

In some cases we will ask for your consent to collect, use or share your personal information for other purposes. For example, we may ask for your consent to send you marketing emails where required by law or to post your testimonial or endorsement.

How We Share Your Personal Information

We do not share the personal information that you provide us with other organizations without your express consent, except as described in this Privacy Policy. We may share your personal information with the following parties:

Service Providers. Companies and individuals that help provide the Site or Service on our behalf or help us operate our business.
Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processor, Stripe. Stripe's privacy policy is available at stripe.com/privacy.
Advertising partners. Third party advertising companies that collect information about your activity on the Site and other online services to help us advertise our services, and/or use hashed customer lists that we share with them to deliver ads on their platforms.
Customers. When you have an organization-administered account, your organization can access your information as described in the Organization-Administered Accounts section below.
Affiliates. Our subsidiaries and corporate affiliates for use consistent with this Privacy Policy.
Professional advisors. Lawyers, bankers, auditors and insurers, where necessary in the course of professional services.
Compliance and protection. Government or law enforcement officials or private parties as we believe appropriate.
Business Transfers. In connection with a merger, consolidation, acquisition, reorganization or sale of assets.

Your Choices

Access, Update, Correct or Delete Your Information

Customers may review, update, correct or delete the personal information in their registration profile by emailing us at privacy@upstackdata.com.

Access to Data Controlled by our Customers

Upstack Data has no direct relationship with the individuals whose personal information is contained within the Customer Data processed by the Service. An individual who seeks to access, correct or delete this information should direct their request to the Customer.

Marketing communications

You may opt out of marketing-related emails by logging in and changing your account settings or by following the opt-out prompt in the email. You may continue to receive Service-related and other non-marketing emails.

Testimonials

If you gave us consent to post a testimonial to our site, but wish to update or delete it, please contact privacy@upstackdata.com.

Cookies

You may opt-out of certain cookie-based tracking activities on our Site. Most browsers let you remove and/or stop accepting cookies from the websites you visit. For more information about cookies, visit allaboutcookies.org.

Advertising choices

You can limit use of your information for interest-based advertising by:

Browser settings. Blocking third party cookies in your browser settings or using ad-blocking browser plug-ins/extensions.
Mobile device settings. Using your mobile device settings to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
AppChoices mobile app, available at youradchoices.com/appchoices, which lets you opt-out of interest-based ads in mobile apps.

Not all companies that serve interest-based ads participate in the ad industry opt-out programs, so even after opting-out, you may still receive some cookies and interest-based ads from other companies.

Do Not Track

We currently do not respond to “Do Not Track” or similar signals. To find out more, visit allaboutdnt.com.

Declining to provide your personal information

If you do not provide information indicated as required or mandatory within the Service, or that is otherwise necessary to provide a requested service or feature within the Service, that portion or all of the Service may be unavailable to you and we may deactivate your account.

Data Retention

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements, or 10 years from the date of collection, whichever is less. When your personal information is no longer required, we will securely delete or anonymize it.

Security

The security of your personal information is important to us. We take a number of organizational, technical and physical measures designed to protect the personal information we collect, both during transmission and once we receive it. However, no security safeguards are 100% secure and we cannot guarantee the security of your information.

International Data Use

Upstack Data is headquartered in the United States and has affiliates and service providers in other countries, and your personal information may be collected, used and stored in the United States or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country.

Third Party Sites and Services

The Service may contain links to other websites and services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third party websites, applications or services, and are not responsible for their actions.

Children

The Service is not directed at, and Upstack Data does not knowingly acquire or receive personal information from, children under the age of 16. If we learn that any user of the Service is under the age of 16, we will take appropriate steps to delete that individual's personal information and restrict that individual from future access to the Service.

Organization-Administered Accounts

Where the Service is provided to you through your employer or another organization, please note that your organization's administrator may be able to:

require you to reset your account password;
restrict, suspend or terminate your access to the Service;
access and retain information in and about your account;
access or retain information stored as part of your account;
change the email address associated with your account;
change your information, including profile information; and
restrict your ability to edit, restrict, modify or delete information.

Please contact your organization or refer to your administrator's organizational policies for more information.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy.

Contact Us

If you have any questions or concerns about our Privacy Policy, please contact us:

Eriksson Alt Inc
2436 N. Federal Highway #385
Lighthouse Point, FL 33064 USA
Attention: Data Protection Officer

Email: privacy@upstackdata.com

Information for California Residents

This section applies only to California residents. It describes how we collect, use and share Personal Information of California residents in operating our business, and their rights with respect to that Personal Information. For purposes of this section, “Personal Information” has the meaning given in the California Consumer Privacy Act of 2018 (“CCPA”).

Your California privacy rights

Information. You can request information about how we have collected and used your Personal Information during the past 12 months.
Access. You can request a copy of the Personal Information that we have collected about you during the past 12 months.
Deletion. You can ask us to delete the Personal Information that we have collected from you.
Nondiscrimination. You are entitled to exercise the rights described above free from discrimination.

How to exercise your rights

You may submit a request to exercise your information, access, or deletion rights by emailing privacy@upstackdata.com. We will need to verify your identity to process your information, access, and deletion requests, and we reserve the right to confirm your California residency. Government identification may be required. If you wish to designate an authorized agent to make a request on your behalf, we will need to verify both your and your agent's identities. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

We do not sell your personal information

Based on our current understanding of the CCPA, we do not “sell” your personal information as defined in the CCPA. However, like many companies online, Upstack Data uses services provided by Google, Facebook and other advertising companies that track website visitor activity to help deliver interest-based ads to those visitors.

Information for Individuals in Europe

References to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation. Eriksson Alt Inc. is the controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation. You can contact us and our Data Protection Officer using the contact details listed in the Contact Us section above.

Legal basis for processing

We process your personal information on the following legal bases:

Service delivery and Site operation: Processing is necessary to perform the contract governing our operation of the Site or the provision of the Services, or to take steps that you request prior to engaging our Services.
Marketing: Processing is based on your consent where that consent is required by applicable law. Where such consent is not required, we process your personal information based on our legitimate interests in promoting our business.
Research and development: Processing is based on our legitimate interests in performing research and development to improve our services.
Compliance and protection: Processing is necessary to comply with our legal obligations or based on our legitimate interests in protecting our or others' rights, privacy, safety or property.

Your rights

European data protection laws give you certain rights regarding your personal information. You may ask us to:

Stop sending you direct marketing communications.
Provide you with information about our processing and give you access to your personal information.
Update or correct inaccuracies in your personal information.
Delete your personal information.
Transfer a machine-readable copy of your personal information to you or a third party of your choice.
Restrict the processing of your personal information.
Object to our reliance on our legitimate interests as the basis of our processing.

You can submit these requests by email to privacy@upstackdata.com. If you would like to submit a complaint about our use of your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction.

Retention

Cross-Border Data Transfer

If we transfer your personal information out of the European Economic Area or Switzerland and are required to apply additional safeguards to your personal information under European data protection legislation, we will do so. Please contact us for further information about any such transfers or the specific safeguards applied.