Every touchpoint. One complete customer profile.
Your customer data is scattered across email signups, SMS opt-ins, ad clicks, and checkout forms. Upstack Enrichment stitches every fragment into a single, complete record — so every system you use knows everything about every customer.
Champo enriched profiles with verified first-party identifiers across 7+ data sources.
Trusted by DTC brands spending $50K\u2013$5M/month on paid media
4.9/5 on Shopify App Store
1,000+
Brands
actively running Upstack
40%+
Matched events
average signal uplift
<20 min
Setup
most brands go live
You already have the data. It’s just not connected.
Your customers leave data breadcrumbs at every touchpoint. But each system catches a different crumb and never shares it with the others. The result: no single system has the full picture. Your Meta audience is built on incomplete data. Your Klaviyo segments are shallow. Your attribution can’t connect the ad click to the purchase.
You can’t personalize what you can’t connect. Fragmented data means incomplete targeting, shallow segments, and guesswork attribution.
Where your data lives today
| Touchpoint | System | What It Knows | What It’s Missing |
|---|---|---|---|
| Newsletter signup | Klaviyo | Email address | Phone, purchase history, ad attribution |
| SMS opt-in | SMS platform | Phone number | Email, browsing behavior, ad clicks |
| Meta ad click | Meta Ads Manager | Click ID (fbclid) | Email, phone, purchase value |
| Site browsing | Google Analytics | Page views, sessions | Identity of the visitor |
| Purchase | Shopify | Name, email, order value | Ad attribution, click ID, device history |
| Email click-through | Klaviyo | Email + click timestamp | On-site behavior after click |
“We were running campaigns without really knowing what was working.”
— Voice of Customer pattern
Connect what you already collected. Automatically.
Upstack Enrichment doesn’t add external data. It connects YOUR data that’s already scattered across your systems. First-party only. No purchased lists. Real-time.
Collect from every touchpoint
Newsletter signups, SMS opt-ins, ad clicks, checkout events, on-site behavior — captured and tagged as they happen via server-side event capture.
Stitch into complete profiles
Each fragment is matched to the right identity using Upstack ID’s graph. Email connects to phone, click ID connects to purchase, device fingerprint connects sessions.
Activate enriched data everywhere
Complete profiles flow to Meta (better targeting), Klaviyo (richer segments), Google (enhanced conversions), and analytics (accurate attribution) in real time.
Real-time enrichment, not daily batches
As a customer provides a new piece of data — an email, a phone number, a purchase — it’s matched and connected in seconds. Downstream platforms receive the enriched data immediately so your campaigns and flows always work with the latest customer information.
128% more profiles enriched. First-party only.
| Metric | Before Enrichment | After Enrichment |
|---|---|---|
| Profiles with email + phone | 45% | 78% |
| Click IDs attached | 12% | 89% |
| Cross-device linked | 0% | 64% |
| Segments possible | Basic | Deep (channel, device, LTV) |
| Meta match rate | 35% | 90%+ |
Champo
7+ sources unified
Verified first-party identifiers — email addresses, click IDs, phone numbers — were fed directly into Meta and Google from a single enriched profile.
Perfect White Tee
Cross-device enrichment
Mobile, desktop, and checkout sessions were connected — giving Meta a complete picture of each buyer and enabling accurate multi-touch attribution.
Perfect White Tee
$92K/mo recovered
Complete enrichment powered both Signal and Flow. Enriched profiles meant more matched events and more triggered Klaviyo flows.
“These were emails that would’ve never been sent without Upstack. That’s not optimization — it’s recovered revenue.”
Perfect White Tee
8-Figure DTC Brand
By enriching profiles with email, phone, and click IDs from every touchpoint, Upstack gave Klaviyo the data it needed to fire flows for visitors it previously couldn’t identify — recovering $92K per month in abandonment revenue.
Every fragment, connected to the right person.
Enrichment uses Upstack ID’s identity graph to match every data fragment to the correct customer profile — then pushes that complete profile to every downstream system in real time.
| Data Point | Source | Destination Value |
|---|---|---|
| Email address | Signup, checkout, popup | Meta CAPI parameter, Klaviyo profile match |
| Phone number | SMS opt-in, checkout | Meta CAPI parameter, Klaviyo SMS |
| Meta click ID (fbclid) | Ad click | Attribution to specific campaign/ad |
| Google click ID (gclid) | Ad click | Enhanced Conversions matching |
| Device fingerprint | Browser/hardware | Cross-session/device stitching |
| Purchase history | Checkout | LTV calculation, segment qualification |
| Browsing behavior | On-site activity | Intent signals, product affinity |
| ESP engagement | Klaviyo/email opens/clicks | Engagement scoring, re-identification |
100% first-party. $0 Klaviyo increase. Zero spam risk.
Upstack Enrichment uses exclusively first-party data — information your customers have directly provided to you. We don’t purchase, scrape, or append third-party data. Enrichment adds data to existing Klaviyo profiles, not new contacts. Your bill stays the same; your profiles get richer.
Why purchased data lists hurt more than they help.
Most “enrichment” services sell you third-party email lists. That approach feels like growth but actually damages your deliverability and inflates your Klaviyo bill.
Third-party enrichment risks
Purchased email lists
Contacts who never opted in to hear from you
Spam complaints
Deliverability damage across your entire Klaviyo account
Inflated Klaviyo bills
New contacts added = higher monthly cost
Low engagement rates
Drag down sender reputation across all campaigns
Revenue cannibalization
Many “new” triggers overlap with existing flows
Upstack Enrichment: the alternative
Your own first-party data
Information customers already gave you — just connected
Zero spam risk
No purchased contacts, no cold outreach
$0 Klaviyo bill increase
Enriches existing profiles, doesn’t add new ones
Better deliverability
Higher engagement rates from recognized customers
Proven revenue lift
Perfect White Tee: $92K/mo in recovered flow revenue
“We ran a head-to-head test. The results were clear within 30 days: The other provider’s flows went to zero after we fixed the setup — most of their value was cannibalizing existing flows.”
— Perfect White Tee
Frequently asked questions about Enrichment
Enrichment completes what Pixel captures and ID resolves.
Identity resolution tells you WHO they are. Enrichment tells you EVERYTHING you know about them. Together, they turn fragments into signal that powers Meta, Klaviyo, and Google.
Stop leaving customer data fragmented across systems.
Start a 21-day free trial. Upstack Enrichment connects the dots across every touchpoint so every system sees the full picture. 60-day guarantee: if your data quality doesn’t improve, you don’t pay.
Cancel anytime
Not ready for a trial? Book a 15-minute walkthrough or read our DTC tracking guide.