One integration. Every platform. No more “which dashboard is right?”
Running ads on Meta, Google, and TikTok means managing three tracking configurations, three pixels, and three places where things break. Upstack sends enriched conversion data to all of them from a single integration. One identity graph. One event pipeline. Every destination gets the same resolved customer.
Supports Meta, Google, TikTok, Klaviyo, Pinterest, and Snapchat from one setup
Trusted by DTC brands running ads across Meta, Google, TikTok & Klaviyo
4.9/5 on Shopify App Store
1,000+
Brands
actively running Upstack
40%+
Matched events
average signal uplift
<20 min
Setup
most brands go live
Three platforms, three tracking setups, three sources of “truth”
Meta says ROAS is 4x. Google says it’s 3x. TikTok claims credit for conversions Google already counted. You spend hours reconciling dashboards and still can’t tell your CMO which channel actually drove the sale. The problem isn’t the platforms — it’s that each one sees a different fragment of the customer journey.
Without unified identity, total platform-reported revenue can hit $300K while actual revenue is $140K. You can’t allocate budget because every number is inflated.
The multi-channel data problem
What each platform sees:
- • Meta: “I drove this sale” (saw the first click)
- • Google: “I drove this sale” (saw the mid-funnel visit)
- • TikTok: “I drove this sale” (saw the last click)
- • Klaviyo: “Is this a new person? I don’t recognize them.”
What actually happened:
- • ONE customer, ONE journey, ONE purchase
- • Three platforms each claiming 100% of the credit
- • Budget allocation based on conflicting data
- • The complexity compounds with every new channel
“I have no confidence in my in-platform attribution.”
— Tin, DTC Brand Founder
Connect once. Resolve once. Fan out to every platform.
Most multi-platform brands maintain separate tracking configurations per channel. Upstack captures events once, resolves identity once, and formats delivery for each platform’s native API — automatically.
Connect once, activate everywhere
Install Upstack on your Shopify store and connect Meta, Google, TikTok, Klaviyo, and more from one dashboard. One setup, one event pipeline, every destination.
Same identity, every platform
Upstack’s identity graph resolves each visitor once. That resolved identity — verified email, phone, click IDs, device fingerprint — feeds every connected destination.
One source of truth
When every platform receives the same enriched event data from the same identity graph, cross-channel attribution finally makes sense. One customer, one journey, consistent data.
~20 min
Total setup time
6+
Platforms from one install
1
Vendor bill
0
Developers needed
One identity layer. Better data everywhere.
| Dimension | Without Upstack (3 Tools) | With Upstack (1 Integration) |
|---|---|---|
| Tracking setups | 3 separate configurations | 1 unified pipeline |
| Identity per platform | Each resolves independently | One identity, formatted per platform |
| Event capture | Each pixel fires separately | Server-side capture, 99.9% rate |
| Adding a new platform | New integration project (weeks) | Dashboard toggle (minutes) |
| Vendor bills | $1,000–$5,000/mo across tools | One bill, one vendor |
Perfect White Tee
−33% CAC + $92K/mo Klaviyo
Same identity layer powers both Meta CAPI (EMQ 7.5+) and Klaviyo flow recovery. One integration, two massive wins.
Champo
+128% identified customers
Identity resolution benefits every connected platform. 54% Klaviyo flow revenue increase from the same resolved identity graph.
Paire
+24% MER improvement
Cross-channel efficiency from unified identity. Blended NET ROAS jumped 40% when every platform saw the same customer.
Six destinations. One identity. Every event enriched.
The same identity resolution powers every connected destination. Each platform receives identity in its native format — from one pipeline.
| Destination | API Used | Identity Parameters Sent |
|---|---|---|
 Meta | Conversions API (CAPI) | Hashed email, phone, fbclid, external ID, device fingerprint |
 Google | Enhanced Conversions | Hashed email, phone, address, gclid |
 TikTok | Events API | Hashed email, phone, ttclid |
 Klaviyo | Identify + Track API | Re-identified profiles, event properties |
 Pinterest | Conversions API | Hashed email, click ID |
 Snapchat | Conversions API | Hashed email, phone, click ID |
Stop paying three vendors to give three different answers.
One integration replaces three vendors
You’re paying three vendors to give three different answers. Upstack gives every platform the same identity, from one setup, for one price.
Same identity, every platform
Per-platform tools each resolve identity independently — which means each one gets a different answer. Upstack resolves once and formats for each platform’s native API.
Adding a platform is a toggle, not a project
When you add Pinterest, Snapchat, or whatever comes next — it’s a dashboard toggle, not an integration project. Your event pipeline and identity graph are already running.
Fix the identity layer, not just the dashboards
Triple Whale shows you which dashboard to believe. Upstack makes all your dashboards more accurate by fixing the identity layer underneath.
Frequently asked questions about multi-channel tracking
Stop managing three tracking setups that disagree with each other.
One integration. Every platform. Consistent identity. Connect your full ad stack in ~20 minutes and finally get attribution that adds up.
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Not ready for a trial? Book a 15-minute walkthrough or read our DTC tracking guide.