Comparison
Upstack vs Cometly
Choose Cometly if you run B2B SaaS: it attributes ads through to closed-won deals in your CRM and sends conversions to LinkedIn, Microsoft, Reddit and Taboola as well as Meta, Google and TikTok, priced on your pageviews and quoted by sales. Choose Upstack if you run a Shopify or DTC store: Attribution + Signal is $199 a month for up to 1,000 orders, month to month.
Cometly’s prices and features checked against its own pricing pages on By Michael Alt, Founder & CEO
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By the numbers
Upstack vs Cometly by the numbers
$99
Attribution, up to 1,000 orders
B2B SaaS
Cometly’s stated focus
21 days
free trial, no quote needed
Feature by feature
Cometly vs Upstack: features and pricing compared
| Feature |  | Cometly |
|---|---|---|
| What each one is for | ||
| Built for | Shopify and DTC brands | B2B SaaS, through to CRM deals |
| Shopify app | Yes | Listed as not currently available |
| Free trial | 21 days, full features | None; onboarding instead |
| Where the data goes | ||
| Server-side conversions | Meta, Google, TikTok and 15 more | Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, Snapchat, Taboola |
| Identity resolution | Deterministic and probabilistic, lifetime ID | Pixel and server-side tracking; identity method not published |
| CRM and warehouse sync | No | Enterprise: CRM sync, Snowflake and BigQuery |
| Measurement | ||
| Attribution models | Three — first, last and any click | Eight, with windows up to lifetime |
| Account journeys | No | Yes |
| Contribution margin (CM1–CM4) | Yes | Not publicly documented |
| MMM or incrementality testing | No | Not listed |
| Pricing and terms | ||
| Model | Per order | By monthly pageviews |
| Published price | Signal $149 · Attribution $99 — up to 1,000 orders | Not published; Core and Enterprise |
| At 3,000 orders | Attribution + Signal $349 | Quoted |
| Contract | Month to month | Monthly or annual; 20% off annual |
Cometly details are from cometly.com, its sync page and help center, and its Shopify App Store listing, checked October 22 and 24, 2026.
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Sources
Where the Cometly figures come from.
Sources for the Cometly figures on this page
Common questions
Cometly vs Upstack: pricing and switching questions
Is Cometly still a fit for Shopify stores?
Its own site now says it is built for B2B SaaS, and its Shopify app is listed as not currently available on the Shopify App Store. Ask Cometly directly about your store. For a Shopify or DTC brand, that is the main reason this comparison favors us.
How much does Cometly cost?
Cometly doesn’t publish prices. It offers Core and Enterprise, tailored to your monthly pageviews; Enterprise adds CRM and warehouse sync, the Cometly API and a dedicated solutions engineer. Its pricing FAQ offers monthly or annual billing with 20% off annual and no free trial, checked October 24, 2026. Upstack Attribution is $99 a month for up to 1,000 orders.
Where does Cometly excel?
B2B attribution. It tracks first touch through to closed-won deals in your CRM, sends server-side conversions to LinkedIn, Microsoft, Reddit and Taboola as well as Meta, Google and TikTok, offers eight attribution models with windows up to lifetime, and on Enterprise syncs to Snowflake and BigQuery. For a SaaS sales pipeline, Cometly is the better tool.
Does Upstack attribute CRM pipeline or deals?
No. Upstack attributes Shopify and DTC orders. If your conversion is a booked demo or a closed deal in a CRM, Cometly is built for that and we are not.
How does switching work?
Install the app and connect your platforms; we configure the pipeline. Both tools send server-side conversions, so deduplicate while they run side by side, then compare the attribution reads before you switch.
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