Send Meta the visitors who are going to buy

High-volume advertisers. The economics only work when there is enough traffic for scoring to be statistically meaningful and enough spend for a shift in who Meta optimises toward to be worth measuring. If you are spending modestly, Signal and Attribution are the products to start with and we will say so on the call.

Predicted segments — the sessions our model scores as likely high-intent or high-value — delivered through the same Conversions API connection Signal already uses. Nothing new has to be installed.

No. Those are the next thing we are building, not something you can buy right now. Today the product enriches and scores sessions and pushes the resulting segments to Meta. We would rather be blunt about that than have you buy on a roadmap.

Half a cent per visitor, on volume. At 500,000 visitors a month that is $2,500. It is quoted rather than self-serve because the volume band matters — contact sales and we will price it against your actual traffic.

Not on this product. It needs configuration against your account and enough volume to evaluate properly, so it starts with a demo and a conversation rather than a signup.

Yes. Audience scores the sessions Signal resolves, so the resolution layer has to be in place first. In practice that means Audience is something you add, not something you start with.

The same way you would judge any change to how Meta optimises: new-customer CPA and new-customer ROAS, measured in Attribution on one basis before and after. We would agree the measurement window with you before switching it on.