Comparison
Upstack vs TrackBee
Choose TrackBee if you want the lowest entry price and GA4 alongside your ad platforms: Start is $79 a month for $25K of tracked revenue, with all 19 integrations and a 30-day free trial. Choose Upstack if you want identity that lasts the customer’s lifetime and attribution on the same bill: Signal is $149 a month for up to 1,000 orders.
TrackBee’s prices and features checked against its own pricing pages on By Michael Alt, Founder & CEO
15 minutes · no credit card · no commitment
By the numbers
Upstack vs TrackBee by the numbers
Lifetime
identity persistence
750M+
devices in our identity graph
They start lower
and we say so below
Feature by feature
TrackBee vs Upstack: features and pricing compared
| Feature |  | TrackBee |
|---|---|---|
| Tracking and identity | ||
| Server-side tracking | Yes | Yesfrom the store’s server |
| Identity | Deterministic and probabilistic, lifetime ID | Session enrichment with first-party data |
| Identity graph | 750M+ devices, 150M+ customers | Not publicly documented |
| Klaviyo | Purpose-built enrichment | Yesrecognizes anonymous visitors for browse and cart triggers |
| Destinations | ||
| Ad platforms | Meta, Google, TikTok and 15 more | Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, ChatGPT Ads, Whop Ads |
| GA4 | No | Yes |
| Integrations by plan | All destinations, on every Signal band | All 19, on every plan |
| Reporting | ||
| Multi-touch attribution | Upstack Attribution, three models | Not offered; Insights ($19.99/mo) reconciles platform claims |
| Contribution margin (CM1–CM4) | Yes | No |
| LTV, payback and cohorts | Yes | No |
| Setup and terms | ||
| Setup | 20 minutes, white-glove by a US-based rep | Self-serve, five minutes claimed; personal onboarding on Scale |
| Free trial | 21 days, full features | 30 days, no card |
| Money-back guarantee | 60-day 4x ROI guarantee | Not published |
| Company | Founder-led, US-based | EC Solutions BV, Netherlands |
| Pricing | ||
| Model | Per order | Per tracked revenue |
| Entry price | Signal $149 — up to 1,000 orders | $79 — $25K tracked revenue, 2 stores |
| Next tier | Signal $249 — up to 3,000 orders | $199 — $100K tracked revenue, 4 stores |
| Higher tier | Signal $399 — up to 10,000 orders | $449 — $500K tracked revenue, 6 stores |
| Overage | Per extra order, $0.10 down to $0.05 | $6, $1 or $0.75 per extra $1K of tracked revenue |
| Extra stores | Priced per store | $49/mo each past the plan’s limit |
| Billing | Month to month; 17% off annually | Every 30 days; no annual plan seen |
TrackBee details are from trackbee.ai/pricing and its Shopify App Store listing, checked October 24, 2026. Prices are in US dollars as both show them.
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Sources
Where the TrackBee figures come from.
Sources for the TrackBee figures on this page
Common questions
TrackBee vs Upstack: pricing and switching questions
Is TrackBee cheaper than Upstack?
Often, for smaller stores. TrackBee prices on tracked revenue and we price on orders. At a $50 average order, a store doing $25K a month pays TrackBee $79 against Signal at $149 for up to 1,000 orders, and at $100K a month TrackBee Pro is $199 against Signal at $249. At $500K a month, about 10,000 orders, Signal at $399 costs less than TrackBee Scale at $449. The higher your average order, the more per-order pricing favors us.
Where does TrackBee excel?
Entry price, breadth and the trial. It starts at $79 a month, includes all 19 integrations on every plan, among them GA4, Microsoft Ads, ChatGPT Ads and Whop Ads, covers several stores per plan, and offers a 30-day trial without a card. If GA4 is a destination you need, TrackBee has it and we don’t.
Does TrackBee do attribution?
Not as a multi-touch dashboard. TrackBee Insights, $19.99 a month on top of a plan, answers questions across Meta, Google, TikTok and other platforms in Claude or ChatGPT and reconciles what each platform claims. Upstack Attribution adds three attribution models, contribution margin and LTV reporting on the same bill as Signal.
How do the two recognize returning visitors?
TrackBee enriches sessions with first-party data and recognizes anonymous visitors for Klaviyo triggers. Upstack resolves each visitor with deterministic and probabilistic matching against 750M+ devices and 150M+ customers, and keeps the identity for the customer’s lifetime. TrackBee doesn’t publish a graph size or how long it keeps an identity.
How does switching work?
Install the app and connect your platforms; we configure the pipeline. Both tools send server-side events, so deduplicate while they run side by side, then compare match quality and Klaviyo recognition before you switch. Both bill month to month.
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