Comparison
Upstack vs RedTrack
Choose RedTrack if you are an affiliate or media buyer: redirect and direct tracking, Conversion API on every plan and rules that stop losing ads, from $169 a month billed monthly. Choose Upstack if you run a Shopify or DTC brand and want attribution with first-party identity: Attribution + Signal is $199 a month for up to 1,000 orders.
RedTrack’s prices and features checked against its own pricing pages on By Michael Alt, Founder & CEO
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By the numbers
Upstack vs RedTrack by the numbers
$199
Attribution + Signal, up to 1,000 orders
Per order
not per event or revenue tier
750M+
devices in our identity graph
Feature by feature
RedTrack vs Upstack: features and pricing compared
| Feature |  | RedTrack |
|---|---|---|
| What each one is for | ||
| Built for | Shopify and DTC brands | Affiliates and media buyers, plus separate ecommerce plans |
| Campaign, lander and offer tracking | No | Yesunlimited |
| Shopify app | Yes | Yes |
| Call tracking | No | Yesthrough Ringba or Retreaver |
| Where the data goes | ||
| Conversion API | Meta, Google, TikTok and 15 more | Yeson every paid plan; eight ad platforms named |
| Identity resolution | Deterministic and probabilistic, lifetime ID | Not publicly documented |
| Klaviyo flow enrichment | Yes | Not publicly documented |
| Measurement and automation | ||
| Attribution | Three models | Multi-touch on ecommerce Brand and Agency; Relay is UTM last click |
| Stop and scale rules | No | YesStop Rules on every plan; Scale Rules on Enterprise or as an add-on |
| Cohort and LTV reports | Yes | Yeson ecommerce Brand and Agency |
| Contribution margin (CM1–CM4) | Yes | Not publicly documented |
| Pricing and terms | ||
| Model | Per order | Affiliates: by events. Ecommerce: by annual tracked revenue |
| Entry price | Signal $149 · Attribution $99 — up to 1,000 orders | Relay free for one store; Brand $99/mo billed monthly |
| Affiliate plans | No | Solo $169, Team $399, Enterprise $999 a month, billed monthly |
| Annual billing | 17% off | Discounted; a time-limited Black Friday offer applied on October 24, 2026 |
| Free trial | 21 days, full features | 14 days |
| Contract | Month to month | Monthly or annual |
RedTrack details are from redtrack.io/pricing, checked October 24, 2026. Monthly prices are shown; the annual prices on the page included a Black Friday discount that day.
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Sources
Where the RedTrack figures come from.
Sources for the RedTrack figures on this page
Common questions
RedTrack vs Upstack: pricing and switching questions
Is RedTrack cheaper than Upstack?
At small ecommerce volumes, yes. RedTrack’s free Relay plan covers one store with UTM-based attribution, and Brand is $99 a month billed monthly for up to $250K a year in tracked revenue. Upstack Attribution + Signal is $199 a month for up to 1,000 orders. RedTrack’s affiliate plans start at $169 a month billed monthly for 5M events.
Where does RedTrack excel?
Paid traffic at volume. Redirect and direct tracking for campaigns, landers and offers, Conversion API on every plan, ad-level spend sync, Stop Rules, smart links, call data from Ringba or Retreaver and a Chrome extension for Meta ads. For affiliates and media buyers, RedTrack is the better tool.
Does RedTrack work with Shopify?
Yes. It has a Shopify app, and its ecommerce plans sync store orders, with multi-touch attribution, cohort and LTV reports on Brand and Agency. Relay, the free plan, covers one store with UTM-based last-click attribution.
Does Upstack track affiliate campaigns or calls?
No. Upstack tracks Shopify and DTC orders and the customer behind them. If you run affiliate offers, landers or pay-per-call campaigns, RedTrack is built for that and we are not.
How does switching work?
Install the app and connect your platforms; we configure the pipeline. Both tools send conversions server-side, so deduplicate while they run side by side. You can keep RedTrack for campaign work either way.
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