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Comparison

Upstack vs Hyros

Hyros is AI-powered ad tracking built for funnels that close on a sales call, priced on the revenue it tracks and quoted on a setup call. Upstack is tracking, identity resolution and attribution for stores that close at checkout, priced per order with every band published. Which one fits depends mostly on where your sale happens.

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By the numbers

Why Brands choose Upstack Data

  • Per order

    not per tracked revenue

  • $99

    Attribution, up to 1,000 orders

  • Published

    no call needed for a price

Feature by feature

Hyros vs Upstack Tracking and Attribution Feature Comparison

Upstack Data compared with Hyros, feature by feature
FeatureUpstack DataHyros
Tracking & data quality — Upstack Signal
Tracking architectureNative server-side, tracking-first“Swarm” tracking: first-party data, third-party signals and a device fingerprint
Conversions sent to ad platformsNative Conversions API, on Signal and Attribution + SignalPushed back to Meta, Google, TikTok, Snapchat and Reddit
Identity resolutionNative cross-device lifetime ID, deterministic and probabilisticDevice fingerprint plus Hyros network patterns
Klaviyo enrichmentPurpose-built, on Signal and Attribution + SignalNot publicly documented
Call trackingNoYesIts own call tracking numbers, plus Calendly, CallRail, iClosed and HubSpot
Attribution & reporting — Upstack Attribution
Attribution modelsThree: first click, last click and any clickThree: last click, first click and Scientific
Attribution lookbackUnlimitedUp to one year; you set the range
Contribution margin (CM1–CM4)YesNot publicly documented
nCPA / nROAS in Meta Ads ManagerYesNot publicly documented
Lead and sales-call journeysNoYes
AI analystNoYesAI analyst and a Claude MCP interface
Platforms & onboarding
Store and checkout platformsShopify, WooCommerce, BigCommerce, Stripe, Funnelish, Checkout ChampShopify through an in-app integration, plus funnel and checkout tools
Shopify App StoreListed, 4.6 stars from 36 reviewsListed as a free app, no reviews yet
Setup20 minutes, white-glove by a US-based repA 15-minute setup call, then same-day setup by its team
Entry option21-day full-feature trialNo free trial listed
Pricing
ModelPer orderPer revenue tracked
Entry priceAttribution $99 — up to 1,000 ordersQuoted on a setup call
Published prices
  • Attribution + Signal (tracking and reporting):
  • 1,000 orders — $199
  • 3,000 orders — $349
  • 10,000 orders — $499
  • 15,000 orders — $899
  • 30,000 orders — $1,499
  • 50,000 orders — $1,999
  • Above 50,000 — quoted
  • One plan, quoted on a call
  • An older Hyros pricing page lists $69–$1,499/mo by tracked monthly revenue, on annual plans
What moves the priceOrder countRevenue Hyros tracks for you
ContractMonth to month, cancel anytimeAuto-renews for the same term; cancel 30 days before it ends
Guarantee60-day results guaranteeBetter ad ROI or you don’t pay; refunds requested in writing within 90 days

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From brands who switched

What they said after moving.

  • “We looked at several competitors and talked to some of their customers. From our research, Upstack was by far the clear winner in terms of data accuracy, customer service and pricing.”
    Shopify App Storeverified review
  • “Moved from a competitor to Upstack and have a very clear picture that Upstack is a faster setup, with a much more competent team, amazing customer service, and better performance, for a cheaper price — it’s not even close.”
    Giant HoodiesShopify brand
  • “Setup took one call. The thing I did not expect was someone actually looking at our subscription app and our checkout extensions before switching it on.”
    Shopify App Storeverified review

Sources for the Hyros figures on this page

Common questions

Upstack vs Hyros, answered.

Is Hyros or Upstack better for ecommerce?

For a store where the sale closes at checkout, Upstack: it is built around the order, publishes its price per order and is listed on the Shopify App Store. For a funnel where the sale closes on a call, Hyros, because it tracks leads through booked calls and closed deals and we do not.

Does Upstack track phone calls?

No. We do not track booked calls or attribute closed deals in a CRM. If your revenue closes on calls, Hyros does that and we would point you to it.

How does the pricing actually compare?

Hyros has one plan, priced on the revenue it tracks, and gives you the exact figure on a setup call. Its older pricing page, still live, lists annual-plan rates from $69 a month for up to $5,000 in tracked monthly revenue to $1,499 for up to $750,000. Upstack publishes every band: Attribution + Signal, which covers tracking, the Conversions API and attribution, is $199 up to 1,000 orders, $349 up to 3,000 and $499 up to 10,000, month to month. A store with 3,000 orders at a $100 average order would sit in Hyros’s $1,499 tier.

Does Hyros work with Shopify?

Yes. Hyros connects to Shopify with one click from its dashboard and has a free Shopify App Store app, which had no reviews when we checked. Upstack installs from the App Store too, and is configured for you.

What does Upstack not do that Hyros does?

Call tracking, CRM deal attribution, an AI analyst on your account, and AI-driven email and SMS remarketing. If those are what you are buying, Hyros is the better fit.

Can I run both?

Yes. Some brands keep Hyros for call tracking and use Upstack for store tracking and the Conversions API. Decide which tool sends each event to Meta, so no purchase is counted twice.

How long does switching take?

Under 20 minutes of your time. Install the app or connect your store, connect your platforms, and we configure the Conversions API, identity resolution and attribution for you.

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