Comparison
Upstack vs Converge
Choose Converge if you want software that also buys media: agentic media buying on top of server-side tracking and 15 attribution models in its docs, with GA4 as a destination and pricing quoted on a demo. Choose Upstack if you want a published per-order price, month to month: Attribution + Signal is $349 a month at 3,000 orders, with a 21-day free trial.
Converge’s prices and features checked against its own pricing pages on By Michael Alt, Founder & CEO
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By the numbers
Upstack vs Converge by the numbers
$199
Attribution + Signal, up to 1,000 orders
Not published
Converge’s price, quoted on a demo
750M+
devices in our identity graph
Feature by feature
Converge vs Upstack: features and pricing compared
| Feature |  | Converge |
|---|---|---|
| Tracking and identity | ||
| Server-side tracking | Yes | Yesdescribed as a complete Google Tag Manager replacement |
| Identity resolution | Deterministic and probabilistic, lifetime ID | Flexible, deterministic identity resolution |
| Identity graph | 750M+ devices, 150M+ customers | Not publicly documented |
| Klaviyo | Purpose-built enrichment | Klaviyo destination and an abandoned flow boost |
| Ad destinations | Meta, Google, TikTok and 15 more | Meta, Google Ads, AppLovin and more, across 40+ integrations |
| GA4 as a destination | No | Yes |
| Stores and setups | Priced per store | Unlimited stores, sources and destinations; headless and custom setups |
| Attribution and reporting | ||
| Attribution models | Three — first, last and any click | 15 models in its docs (13+ on its pricing page); windows of 1 to 90 days in its docs |
| Contribution margin (CM1–CM4) | Yes | Profitability data; ladder not publicly documented |
| LTV, payback and cohorts | Yes | Yescohort analytics |
| Agentic media buying | No | YesAssistant, Copilot and Autopilot |
| MMM or incrementality testing | No | Not listed |
| Pricing and terms | ||
| Model | Per order | Usage-based: “only pay for what you use” |
| Published price | Signal $149 · Attribution $99 — up to 1,000 orders | Not published; book a demo |
| At 3,000 orders | Attribution + Signal $349 | Quoted |
| Free trial | 21 days, full features | Not listed |
| Contract | Month to month | Auto-renews for the term or one year, whichever is shorter, unless cancelled 30 days before the end |
| Setup | 20 minutes, white-glove by a US-based rep | Dedicated expert support; setup time not published |
Converge details are from runconverge.com, checked October 24, 2026. Converge publishes no prices.
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Sources
Where the Converge figures come from.
Sources for the Converge figures on this page
Common questions
Converge vs Upstack: pricing and switching questions
Is Converge cheaper than Upstack?
We can’t tell you, because Converge publishes no prices. Its pricing page says “only pay for what you use” and asks you to book a demo. Upstack Attribution + Signal is $349 a month at 3,000 orders, month to month. Get a Converge quote at your volume and compare like for like.
Where does Converge excel?
Breadth on top of tracking. It documents 15 attribution models, GA4 as a destination, unlimited stores and headless setups, an MCP for asking your data questions in Claude or ChatGPT, and agentic media buying that shifts spend with your approval. If you want software that also buys media, that is Converge’s ground, not ours.
Does Converge do identity resolution?
Yes. Its pricing page lists “flexible, deterministic identity resolution” under conversion tracking. Upstack uses deterministic and probabilistic matching against a graph of 750M+ devices and 150M+ customers and keeps the identity for the customer’s lifetime. Converge doesn’t publish a graph size or how long it keeps an identity.
Does Upstack send events to GA4?
No. GA4 isn’t an Upstack destination, and Converge lists it. If GA4 is where your team reports, that counts in Converge’s favor.
Does Upstack buy media for me?
No. Upstack sends cleaner, identity-resolved events to your ad platforms and reports attribution; your team or agency decides where the budget goes. Converge’s Agentic Media Buying shifts spend for you, with approvals.
How does switching work?
Install the app and connect your platforms; we configure the pipeline. Both tools send server-side conversions, so deduplicate before you run them together, then compare the attribution reads for a week or two before you switch.
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