Device graph
Browser, device, and click signals resolve against a national identity network.
Upstack Signal — Server-side tracking for DTC
Train ad platforms to find more customers
Upstack Signal’s 750M+ device graph restores the cookies, click IDs and hashed customer identifiers that server-side tracking alone still misses.
With Upstack Server Side Consumer Identity Network
Network scale
750M+
US device IDs, growing every month.
Durable profile
Matches persist across device changes and browser churn, so signal compounds over time.
Monthly lift
The graph gets stronger as more events, devices, and commerce signals flow through it.
Event match quality
Higher match rates drive top of funnel performance.
Upstack improves server-side tracking quality by enriching every event with the identifiers platforms need to recognize more customers.
Purchase match quality
9.3/10
Signal layers
Server-side tracking captures events. Identity resolution makes them useful.
Server-side tracking
Baseline- Track 100% of conversions
- Forward every event to 50+ destinations
- Stitch sessions, capture first-party identifiers
- Deduplicate and alert on delivery failures
- Survive iOS updates, ad blockers, and cookie loss
Identity resolution
Added layer- Resolves each event to a person, not a session
- Restores click IDs and cookies that server-side tracking alone misses
- Cross-device matching against 750M+ devices
- Links offline and in-store orders to the same person
- Gets stronger every month as the network grows
Signal hygiene
Keep bad signal out of your pixels.
Upstack screens traffic before delivery, so platforms learn from real customer actions, not bots, fraud patterns, junk referrers, or duplicates.
Bad signal
Good signal
Bot traffic
Verified human actions
Fraud patterns
Eligible-market demand
Junk referrers
Trusted source traffic
Duplicate orders
One order, one conversion
Noisy event stream
Clean events sent to pixels
Marketing optimization
Send complete conversions everywhere, optimize on real buyers.
Turn incomplete conversion data into complete customer profiles to power sharper prospecting, higher match rates, and recovered revenue — on every channel you spend on.
Spend scaling
More matched buyers means more room to bid. Budget rises hard while CPA barely moves — same creative, same targeting discipline.
+85% ad spend, CPA +4%Ad spendCPAIndexed to 100 at month 1 · single axis
Prospecting
Meta learns from complete customers instead of fragments, so acquisition budget stops chasing people who were never in market.
Lower CACCart recovery
Re-identified emails attach before events reach Klaviyo, so browse and cart flows fire for people the pixel lost.
More flow revenueEnhanced Conversions
More hashed parameters on every Google event — email, phone, address, external ID — so more conversions come back matched.
Higher match rateNew-customer acquisition
New-versus-returning resolves before the platform sees the event, so budget stops re-buying customers you already have.
More new customersIdentity resolution
One customer profile behind every event.
Signal turns fragmented browser, device, and click data into a durable person-level profile before the event reaches your ad platforms.
See your own match rates before you change anything.
Capabilities
The full signal pipeline.
Everything you need to capture, enrich, deliver and monitor conversion data.
01
Capture
Bring every conversion source into one server-side event stream.
Conversions API
Send events by webhook or direct post.
Offline conversion import
Phone, wholesale and in-store orders, sent as conversions.
Historical backfill
Data from before you connected, restored.
02
Resolve
Attach the identifiers and context ad platforms need to recognize buyers.
Hashed parameter matching
More identifiers matched on every event.
IP geolocation
Location attached to every event, not inferred.
03
Deliver
Forward clean events reliably across stores, regions and destinations.
Guaranteed delivery
Retried until the platform confirms receipt.
Multi-store
Several stores or regions under one account.
04
Operate
Give the team visibility into what is shipping and what needs attention.
Event logs
Every event inspectable in real time.
Delivery monitoring
Alerts the moment a destination starts failing.
Essentials dashboards
Core reporting on your resolved data, included.
Every capability above runs on your own events. See yours.
Getting started
Start free, stay month to month.
21 days on us with no credit card, no contract after that, and a results guarantee if you stay.
Try it first
- 21-day free trial — no credit card
- Month-to-month billing, cancel any time
- 60-day results guarantee
- Live in under 20 minutes, no developer required
For agencies
- One account structure across every client
- Roll out client by client, at your own pace
- Partner terms available
Results
Brands running on Signal.
90x
Return on Upstack's own cost, alongside $92K/mo in recovered flow revenue.
+128%
More customers identified — an additional 36K profiles every month, from traffic that was already there.
See Signal on your own store before you commit.
Integrations
Connect the stack you already run.
61 integrations across ecommerce, ad platforms, email and your warehouse — 17 sources in, 44 destinations out.
Once the data is right
Add attribution and audience data on the same foundation.
Attribution
Multi-touch attribution, margin reporting and unlimited history — beyond the dashboards Signal already includes.
Audience
Demographics and enrichment on every resolved profile, sent back to the platforms.
See Signal on your own data.
Connect your store and see your own match rates before you commit to anything.