Pull TikTok cost and delivery data into Upstack alongside your orders, so blended ROAS and true CAC are computed from both halves of the equation rather than one.
About TikTok Ads
Without this source, TikTok-attributed conversions still show in Upstack, but with no cost beside them. With it, spend, ROAS and CPA sit next to the orders each campaign drove, and the ttclid captured by the Upstack Pixel links a click to the orders that follow.
TikTok Ads sells attention before it sells clicks. A video can be watched, remembered and acted on days later, from a different device, through a search.
That delay is the whole measurement problem: the platform sees the view, your store sees the order, and nothing joins them.
TikTok reports spend and delivery through its Marketing API against campaigns, ad groups and ads, alongside video metrics (views, watch time, completion) that have no equivalent on search platforms. Its own attribution leans on click and view windows, which means it counts conversions other platforms also count, and misses the ones where the purchase happened later through another route entirely.
What you can do with it
01
Spend, impressions and clicks arrive daily at campaign, ad group and ad level, so ROAS and CPA come from your orders rather than from TikTok’s conversion column.
02
TikTok’s metrics include video plays, 25, 50 and 75 percent watched, completions, 15-second views and engagement, so creative can be judged on more than clicks.
03
TikTok-reported conversions are imported for comparison against the orders Upstack credits to TikTok.
How it works
A read-only connection that pulls TikTok cost and delivery data into Upstack and lines it up with the orders your store recorded.
Daily spend, impressions, clicks and TikTok-reported conversions, with CPM, CPC and CTR calculated. Campaigns, ad groups and ads arrive with their names, objectives, status, budgets and creative. The metrics reference lists 77 TikTok metrics.
The first sync imports up to 36 months of history. After that Upstack checks every 15 minutes and re-pulls the last 2 days.
Upstack can’t create, change or spend on campaigns. Each ad account you select becomes its own source.
The Attribution board shows channel spend, CPA and ROAS beside orders and revenue, grouped by the UTM values on each visit. TikTok’s URL macros use double underscores, such as __CAMPAIGN_NAME__, and the template sets utm_medium=paid.
In Upstack’s attribution, a touchpoint is a tracked visit to your site. A click on a phone can earn credit for an order placed later on a laptop.
tiktok.spend holds TikTok’s numbers; channel.spend, channel.roas and channel.cpa add up every connected ad account.
Setup
Step 1
In Upstack, open System, Data Sources, click Connect TikTok Ads and authorize Upstack to read your Business Center data.
Step 2
Choose the accounts that drive traffic to your store. Each one becomes its own source.
Step 3
Review the data access summary and click Confirm. The sync starts straight away.
Step 4
Add Upstack’s TikTok UTM template to your ads, so campaigns, ad groups and ads are grouped correctly and counted as paid.
Check it
Documentation
Set-up, event schema and field mapping for TikTok Ads as a source, next to the TikTok Ads developer docs.
FAQ
Daily spend, impressions, clicks and TikTok-reported conversions for every campaign, ad group and ad, with CPM, CPC and CTR calculated, plus campaign names, objectives, status and budgets.
The destination sends your events to TikTok. This source brings TikTok’s spend back into Upstack. Without it, TikTok-attributed conversions show with no cost data, so there is no ROAS to compute.
Up to 36 months on the first sync. After that Upstack checks every 15 minutes and re-pulls the last 2 days.
No. The connection is read-only.
In TikTok Ads Manager, under Account Info.
Yes. TikTok’s metrics include video plays, views, 25, 50 and 75 percent watched, completions, 15-second views and engagement such as likes, comments and shares.
A gap under 5% is normal, from timezones and TikTok’s post-attribution adjustments. Larger gaps usually mean a timezone or currency mismatch, or an ad account left unconnected.
All plans. Upstack has three plans that scale with your order volume, and the same integrations are on every plan.
Yes, through the TikTok Events API integration. Forward resolved conversions to the TikTok Events API so the algorithm optimizes on customers, not sessions.
Guides
Background reading for the TikTok Ads integration, and the Upstack pages that go with it.
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