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Loop Subscriptions to Meta Conversions API

Forward every Loop Subscriptions event to Meta Conversions API server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.

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Connection

Connect Loop Subscriptions to Meta Conversions API with Upstack Data

SourcePayments & subscriptions

Loop Subscriptions

Capture Loop Subscriptions events server-side — new subscriptions, renewals, swaps and cancellations — each as what it actually is.

Loop Subscriptions integration
DestinationAd platforms

Meta Conversions API

Forward deduplicated, identity-resolved conversions to Meta through the Conversions API — and give the model a customer instead of a session.

Meta Conversions API integration

What changes

What changes when Loop Subscriptions feeds Meta Conversions API.

Higher Event Match Quality

More hashed identifiers on every event — email, phone, external ID, click ID — so EMQ rises and Meta matches more of what you send.

Pixel and CAPI, one install

One source of truth for both, with browser and server events deduplicated on event_id so purchases are never double-counted.

Every event, server-side

Storefront and checkout events are captured from Loop Subscriptions on the server, independent of the browser.

One setup, every destination

Connect Loop Subscriptions once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Loop Subscriptions carries, and what Meta Conversions API needs.

Loop Subscriptions and Meta Conversions API describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Loop Subscriptions can put on an event, the right is what Meta Conversions API can actually use.

Loop Subscriptions sends

subscription_id
the Loop subscription across its whole life
email / phone
subscriber contact
event_type
renewal, swap, skip, pause, cancel or save
line_items
products after any swap
total / interval
charge amount and billing cadence
customer_type
new or returning, resolved before send

Meta Conversions API receives

em, ph (SHA-256)
raise Event Match Quality
fbclid / _fbp
credit the click that drove it
external_id
stable person across sessions
event_id
dedupe against the browser pixel
value / currency
value-based bidding

Delivery you can audit

How you know it is working.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

  • Per-event inspection

    Every conversion is inspectable from the moment it fires to the moment the platform confirms it.

  • Deduplication

    Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

  • Bot and fraud filtering

    Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Where to check in Meta Conversions API

Events Manageryour datasetEvent Match Quality. Server events appear with a Conversions API badge, and the match-quality score is scored per parameter so you can see which identifiers arrived.

Related connectors

Other places Loop Subscriptions can send to.

Other sources that feed Meta Conversions API.

Get Loop Subscriptions talking to Meta Conversions API.

A 15-minute walkthrough of this connector on your own account.

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