Loop Subscriptions

Capture Loop Subscriptions events server-side — new subscriptions, renewals, swaps and cancellations — each as what it actually is.

SourcePayments & subscriptions

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About Loop Subscriptions

What Loop Subscriptions is, and why identity matters to it.

Loop Subscriptions manages subscription programmes for Shopify brands, with retention tooling built around cancellation flows and swaps.

Retention events carry the most information about a customer and are the least likely to be tracked.

How it works

How Loop Subscriptions works.

Loop handles renewals, swaps, skips, pauses and cancel-flow outcomes — a customer offered a discount instead of cancelling produces a state change that is neither a new order nor a lost one. Standard order tracking has no representation for most of these.

With Upstack Data

Get more out of Loop Subscriptions with Upstack Data.

Upstack forwards each event as its own thing, so a save is distinguishable from a renewal and a cancellation from a pause. Downstream, flows respond to what actually happened, and acquisition campaigns stop counting retained subscribers as new customers.

What you can do with it

Three jobs Loop Subscriptions does once it is connected.

Capture every order server-side
Loop Subscriptions events are captured from the server rather than the shopper’s browser, so ad blockers, ITP and consent banners stop deciding which of your conversions get counted. Nothing depends on a script surviving the page.
Resolve each event to a person
Every Loop Subscriptions event is matched against a 750M+ device graph before it leaves, so a phone browse and a desktop checkout resolve to one customer rather than two strangers. Returning buyers are recognised as returning.
Retention events, not just orders
Swaps, pauses and saves are forwarded as distinct states, so downstream tools respond to a retention outcome rather than inferring it from silence.