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Upstack Data

Recharge to PostHog

Forward every Recharge event to PostHog server-side, resolved to a person against a 750M+ device graph — so records and reporting reflect the person, not the device.

What changes

What changes when Recharge feeds PostHog.

Server-side delivery

Events reach PostHog through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to PostHog carries a resolved customer, matched against a 750M+ device graph.

Subscriptions as their own conversion

Send new subscriptions to the ad platforms as a distinct event, not lumped in with one-time orders.

Renewals counted properly

Recurring charges are forwarded as real revenue, so LTV reporting reflects what the customer is actually worth.

What actually moves

What Recharge carries, and what PostHog needs.

Recharge and PostHog describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Recharge can put on an event, the right is what PostHog can actually use.

Recharge sends

subscription_id
the subscription, not the order
charge_id
each recurring charge
email / phone
subscriber contact
status
active, cancelled, paused, reactivated
is_first_charge
new subscription versus renewal
product / frequency
what they subscribed to and how often

PostHog receives

distinct_id
the person, across devices
event name and properties
funnels and retention
$set person properties
user-level attributes

Records you can audit

How you know it is working.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

  • Per-record inspection

    Trace any property back to the event that set it.
  • Deduplication

    One person, one record, across devices and identifiers.
  • Bot and fraud filtering

    Automated traffic never becomes a contact.

Where to check in PostHog

PostHogActivity, then check that a single person shows events from more than one device.

Get Recharge talking to PostHog.

A 15-minute walkthrough of this connector on your own account.