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Upstack Data

Lasso Commerce to PostHog

Forward every Lasso Commerce event to PostHog server-side, resolved to a person against a 750M+ device graph — so records and reporting reflect the person, not the device.

What changes

What changes when Lasso Commerce feeds PostHog.

Server-side delivery

Events reach PostHog through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to PostHog carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from Lasso Commerce on the server, independent of the browser.

One setup, every destination

Connect Lasso Commerce once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Lasso Commerce carries, and what PostHog needs.

Lasso Commerce and PostHog describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Lasso Commerce can put on an event, the right is what PostHog can actually use.

Lasso Commerce sends

order_id
Lasso checkout order reference
email / phone
contact captured at checkout
line_items
products and quantities on the order
total / discount
order economics after adjustments
landing_domain
the site the shopper started on, before the checkout hop
customer_type
new or returning, resolved before send

PostHog receives

distinct_id
the person, across devices
event name and properties
funnels and retention
$set person properties
user-level attributes

Records you can audit

How you know it is working.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

  • Per-record inspection

    Trace any property back to the event that set it.
  • Deduplication

    One person, one record, across devices and identifiers.
  • Bot and fraud filtering

    Automated traffic never becomes a contact.

Where to check in PostHog

PostHogActivity, then check that a single person shows events from more than one device.

Get Lasso Commerce talking to PostHog.

A 15-minute walkthrough of this connector on your own account.