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Skio - Tatari

Send every Skio event to Tatari, server-side

Q: How do I check that Skio events are reaching Tatari?

Open Tatari › Measurement › Conversions. The conversion feed is the input to the lift model, so its completeness is checked here first.

Q: Will a purchase be counted twice?

No. Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

Q: How long does it take to connect Skio to Tatari?

Most brands are live in under 20 minutes. Once Skio is connected, every destination receives the same resolved events, Tatari included.

Each event is resolved to a person against a 750M+ device graph before it reaches Tatari, with restored click IDs, deduplicated conversions and delivery you can audit.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Skio event reaches Tatari. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Skio

Capture Skio subscription events server-side, with the first charge distinguished from every renewal that follows it.

See the Skio integration

SkioWhat it sends

subscription_idthe Skio subscription, stable across charges
email / phonesubscriber contact
charge_typefirst charge, renewal, swap or skip
line_itemsproducts on this charge
total / intervalcharge amount and billing cadence

02 Understand

Resolved to one person before it leaves

Every Skio event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationBrowser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
Bot and fraud filteringAutomated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

03 Activate

Delivered to Tatari

Send resolved purchases to Tatari so linear and streaming TV are measured against the same order data as every other channel.

See the Tatari integration

TatariWhat it receives

hashed email / phonematch a purchase to an exposed household
ip / user_agenthousehold matching for a no-click channel
order timestampcorrelate against airing times
value / currencyfeed the incrementality model revenue
customer_typeseparate acquisition from repeat purchase

The catch

A first charge is an acquisition and a renewal is not, but both arrive as purchases.

Sending renewals as conversions is the single most common way a subscription brand teaches Meta to re-buy its existing subscribers.

Where to check in TatariDelivery you can audit

Tatari Measurement Conversions

The conversion feed is the input to the lift model, so its completeness is checked here first.

What changes

What changes when Skio feeds Tatari. Two gains on the Tatari side, two on the Skio side.

Tatari

Server-side delivery

Events reach Tatari through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

Tatari

Identity-resolved events

Events sent to Tatari carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Skio

Every event, server-side

Storefront and checkout events are captured from Skio on the server, independent of the browser.

Skio

One setup, every destination

Connect Skio once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Skio once and every destination, Tatari included, is forwarded the same resolved events.

Upstack dashboardExample

Skio Data source Connected

Tatari Destination Healthy

Read the full Tatari setup guide

01

Connect Skio

Capture Skio subscription events server-side, with the first charge distinguished from every renewal that follows it.
02

Add the Tatari destination

Under Destinations, add Tatari. Every resolved Skio event is then forwarded to it.
03

Check delivery to Tatari

Every conversion is inspectable from the moment it fires to the moment the platform confirms it.