Skio

Capture Skio subscription events server-side, with the first charge distinguished from every renewal that follows it.

SourcePayments & subscriptions

About Skio

What Skio is, and why identity matters to it.

Skio builds subscription infrastructure for Shopify brands, with a focus on making subscriptions feel native rather than bolted on.

A subscription produces one acquisition and then many charges, and downstream tools see them all as identical revenue.

How it works

How Skio works.

Skio manages the subscription lifecycle: the first charge, then renewals on a schedule, plus swaps, skips, pauses and cancellations. Each updates state, and only the first is an acquisition — but they all arrive looking like an order.

With Upstack Data

Get more out of Skio with Upstack Data.

Upstack reads that distinction and preserves it. New subscriptions can be forwarded as their own conversion, renewals as recurring revenue, cancellations as state changes rather than silence. Ad platforms then optimise toward acquiring subscribers instead of re-finding the ones you already have.

What you can do with it

Three jobs Skio does once it is connected.

Capture every order server-side
Skio events are captured from the server rather than the shopper’s browser, so ad blockers, ITP and consent banners stop deciding which of your conversions get counted. Nothing depends on a script surviving the page.
Resolve each event to a person
Every Skio event is matched against a 750M+ device graph before it leaves, so a phone browse and a desktop checkout resolve to one customer rather than two strangers. Returning buyers are recognised as returning.
First charge separated from renewal
The acquisition is forwarded as a conversion and renewals as recurring revenue, so ad platforms stop bidding to re-acquire existing subscribers.