WooCommerce to Google Ads Conversions
Forward every WooCommerce event to Google Ads Conversions server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect WooCommerce to Google Ads Conversions with Upstack Data
WooCommerce
Capture WooCommerce orders and customer events server-side and forward them to every platform you buy on.
WooCommerce integrationGoogle Ads Conversions
Send identity-resolved conversions to Google Ads with more matched parameters, so Enhanced Conversions actually match.
Google Ads Conversions integrationWhat changes
What changes when WooCommerce feeds Google Ads Conversions.
Enhanced Conversions that match
Email, phone, address and external ID hashed and attached to every event, so more conversions come back attributed.
Restored gclid
Click IDs recovered from the graph when the browser drops them, so paid search keeps its attribution.
Every event, server-side
Storefront and checkout events are captured from WooCommerce on the server, independent of the browser.
One setup, every destination
Connect WooCommerce once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What WooCommerce carries, and what Google Ads Conversions needs.
WooCommerce and Google Ads Conversions describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what WooCommerce can put on an event, the right is what Google Ads Conversions can actually use.
WooCommerce sends
- order_id
- WooCommerce order number
- billing_email / phone
- checkout contact fields
- customer_id
- WordPress user, when logged in
- line_items
- products and quantities
- order_total
- order value after discount
Google Ads Conversions receives
- hashed email / phone / address
- Enhanced Conversions matching
- gclid / wbraid
- keep paid search attribution
- conversion value
- value-based bidding
- order_id
- de-duplicate against tag conversions
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in Google Ads Conversions
Google AdsGoalsConversionsDiagnostics. Enhanced Conversions reports the share of conversions with usable hashed data attached.
Related connectors
Other places WooCommerce can send to.
- WooCommerceMeta Conversions API
- WooCommerceTikTok Events API
- WooCommercePinterest
- WooCommerceSnapchat
- WooCommerceReddit
- WooCommerceMicrosoft Ads
- WooCommerceX
- WooCommerceAppLovin
Other sources that feed Google Ads Conversions.
- ShopifyGoogle Ads Conversions
- BigCommerceGoogle Ads Conversions
- Checkout ChampGoogle Ads Conversions
- RechargeGoogle Ads Conversions
- Custom stackGoogle Ads Conversions
- FunnelishGoogle Ads Conversions
- Lasso CommerceGoogle Ads Conversions
- Phoenix TechnologiesGoogle Ads Conversions
- SkioGoogle Ads Conversions
- Loop SubscriptionsGoogle Ads Conversions
- StripeGoogle Ads Conversions
- Everything Google Ads Conversions can take12 sources feed Google Ads Conversions, and the setup is the same for each one.Google Ads Conversions integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get WooCommerce talking to Google Ads Conversions.
A 15-minute walkthrough of this connector on your own account.