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Funnelish to Google Ads Conversions

Forward every Funnelish event to Google Ads Conversions server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.

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Connection

Connect Funnelish to Google Ads Conversions with Upstack Data

SourceE-commerce

Funnelish

Capture every Funnelish order and one-click upsell from the server, so funnel revenue is counted in full rather than at the first step.

Funnelish integration
DestinationAd platforms

Google Ads Conversions

Send identity-resolved conversions to Google Ads with more matched parameters, so Enhanced Conversions actually match.

Google Ads Conversions integration

What changes

What changes when Funnelish feeds Google Ads Conversions.

Enhanced Conversions that match

Email, phone, address and external ID hashed and attached to every event, so more conversions come back attributed.

Restored gclid

Click IDs recovered from the graph when the browser drops them, so paid search keeps its attribution.

Every event, server-side

Storefront and checkout events are captured from Funnelish on the server, independent of the browser.

One setup, every destination

Connect Funnelish once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Funnelish carries, and what Google Ads Conversions needs.

Funnelish and Google Ads Conversions describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Funnelish can put on an event, the right is what Google Ads Conversions can actually use.

Funnelish sends

order_id
Funnelish order, including the upsell sequence
email / phone
contact from the order form
line_items
initial offer plus every accepted upsell
total / upsell_total
the full amount taken, not the first step
funnel_id / step
which funnel and which step converted
customer_type
new or returning, resolved before send

Google Ads Conversions receives

hashed email / phone / address
Enhanced Conversions matching
gclid / wbraid
keep paid search attribution
conversion value
value-based bidding
order_id
de-duplicate against tag conversions

Delivery you can audit

How you know it is working.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

  • Per-event inspection

    Every conversion is inspectable from the moment it fires to the moment the platform confirms it.

  • Deduplication

    Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

  • Bot and fraud filtering

    Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Where to check in Google Ads Conversions

Google AdsGoalsConversionsDiagnostics. Enhanced Conversions reports the share of conversions with usable hashed data attached.

Related connectors

Other places Funnelish can send to.

Other sources that feed Google Ads Conversions.

Get Funnelish talking to Google Ads Conversions.

A 15-minute walkthrough of this connector on your own account.

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