Snapchat

Send identity-resolved events to the Snapchat Conversions API with restored identifiers.

DestinationAd platforms

About Snapchat

What Snapchat is, and why identity matters to it.

Snapchat Ads reaches a younger audience at scale and is used by DTC brands as a prospecting channel alongside Meta and TikTok.

Its Conversions API takes server-side events with hashed identifiers, which is what lets the platform match conversions it would otherwise never see.

How it works

How Snapchat works.

Snapchat’s Conversions API accepts events server-to-server with hashed identifiers and a click ID, and reports back how many it was able to match. Like other platforms, the browser pixel and the server feed are reconciled on a shared event ID. Because Snapchat’s audience skews younger and more mobile, a large share of sessions happen in-app where browser-side identifiers are least durable.

With Upstack Data

Get more out of Snapchat with Upstack Data.

Snapchat’s audience converts in-app, where browser storage is least durable. Upstack captures the conversion on the server and attaches hashed identifiers plus a restored click ID, so the share Snapchat can match rises — and match rate is what decides whether the conversion feed is usable for optimisation at all.

What you can do with it

Three jobs this connector does inside Snapchat.

Send complete conversions
Conversions reach Snapchat through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Snapchat receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Match rates worth bidding on
Hashed identifiers on every event raise the share Snapchat can match, which is what determines whether the conversion data is usable for optimisation at all.