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Checkout Champ - Snapchat

Send Checkout Champ funnel events to Snapchat

Q: Do I still need the Snap browser pixel?

Server-side delivery works on its own, but running both gives Snap the strongest signal. As long as the Snap Pixel ID matches between your browser pixel and the Upstack destination, Snapchat’s deduplication prevents double counting.

Q: What permissions does the Conversions API token need?

The token must have permission to send events on behalf of your ad account. Generate it with the minimum scope needed for sending conversion events: Upstack does not need management or spending permissions.

Q: Which customer parameters are sent to Snapchat?

Events carry hashed email and phone plus the Snap click ID (ScCid, or lowercase sccid, from the ad URL) when available.

Q: How do I check that Checkout Champ events are reaching Snapchat?

Upstack marks the destination Healthy, and Events Manager in Snapchat Ads Manager shows events from your Conversions API integration. Match quality and conversion attribution build over the following 24 to 48 hours.

Q: How long does it take to connect Checkout Champ to Snapchat?

Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, Snapchat included.

Each event is resolved to a person against a 750M+ device graph before it reaches Snapchat, with restored click IDs, deduplicated conversions and delivery you can audit.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Checkout Champ event reaches Snapchat. Captured on the funnel page, resolved to a person, then sent.

01 Capture

Captured from Checkout Champ

Track Checkout Champ funnels with the Upstack Pixel, from the first page to the completed order, and send each event to your destinations resolved against the same identity graph.

See the Checkout Champ integration

Checkout ChampWhat it sends

orderId / transactionIdthe completed Checkout Champ order
email / phoneread from the checkout form
firstName / lastNameshipping name from the form
city / country / postalCodeshipping address fields
valuethe order value sent with the purchase

02 Understand

Resolved to one person before it leaves

Every Checkout Champ event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationBrowser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
Bot and fraud filteringAutomated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

03 Activate

Delivered to Snapchat

Send identity-resolved events to the Snapchat Conversions API with restored identifiers.

See the Snapchat integration

SnapchatWhat it receives

hashed email / phoneConversions API matching
click IDattribute the swipe
event_iddedupe
price / currencyvalue optimization

The catch

Checkout Champ funnels don't run the Upstack app embed, so tracking has to be added to the funnel itself: the Upstack Pixel and event scripts go into Global Scripts and load in the head of every funnel page.

The purchase fires once per order ID and skips partial orders, so a reload doesn't send an order twice.

Where to check in SnapchatDelivery you can audit

Snapchat Ads Manager Events Manager

where Conversions API events are listed with their match status.

What changes

What changes when Checkout Champ feeds Snapchat. Two gains on the Snapchat side, two on the Checkout Champ side.

Snapchat

Server-side delivery

By default Upstack sends events to Snapchat from its servers as well as through the Snapchat tag, so an event an ad blocker or browser privacy setting stops in the browser still arrives from the server.

Snapchat

Identity-resolved events

Events sent to Snapchat carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Checkout Champ

Every funnel step tracked

Page views, checkout starts, add-to-carts, shipping and payment steps and completed orders fire from the funnel, so your platforms see the whole path rather than the landing page alone.

Checkout Champ

One setup, every destination

Connect Checkout Champ once and forward to every ad platform and email tool you run.

Setup

Live in under 20 minutes.

You need admin access to your Snapchat Ads account.

Upstack dashboardExample

Snapchat Destination Healthy

Read the full Snapchat setup guide

01

Add the Upstack Pixel to Global Scripts

With the Upstack Data app installed on your Shopify store, paste the Checkout Champ tracking script the Upstack team provides, with your Pixel ID, into Global Scripts so it loads in the head of every funnel page. Disable Checkout Champ’s Facebook Pixel first.
02

Add the Snapchat destination

Under Destinations, add Snapchat with your Snap Pixel ID (a UUID) and a Conversion API Token generated on the Business Details page in Snapchat Business Manager, typically over 100 characters long.
03

Check events in Snap Events Manager

Upstack marks the destination Healthy, and Events Manager in Snapchat Ads Manager shows events from your Conversions API integration. Match quality and conversion attribution build over the following 24 to 48 hours.

FAQ

Questions about Checkout Champ and Snapchat.

Do I still need the Snap browser pixel?

Server-side delivery works on its own, but running both gives Snap the strongest signal. As long as the Snap Pixel ID matches between your browser pixel and the Upstack destination, Snapchat’s deduplication prevents double counting.

What permissions does the Conversions API token need?

The token must have permission to send events on behalf of your ad account. Generate it with the minimum scope needed for sending conversion events: Upstack does not need management or spending permissions.

Which customer parameters are sent to Snapchat?

Events carry hashed email and phone plus the Snap click ID (ScCid, or lowercase sccid, from the ad URL) when available.

How do I check that Checkout Champ events are reaching Snapchat?

Upstack marks the destination Healthy, and Events Manager in Snapchat Ads Manager shows events from your Conversions API integration. Match quality and conversion attribution build over the following 24 to 48 hours.

How long does it take to connect Checkout Champ to Snapchat?

Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, Snapchat included.