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Checkout Champ - Outbrain

Send Checkout Champ funnel events to Outbrain

Q: Why are my attribution rates lower than other platforms?

Outbrain does not support enhanced matching with hashed personal data, so attribution relies solely on the obclid click ID. If a visitor clears cookies, uses a different device or the click ID expires after 30 days, the conversion cannot be attributed.

Q: Do event names need to match exactly?

Yes. Event names are case-sensitive and must exactly match the conversion name configured in your Outbrain Amplify dashboard, so check the spelling in Amplify, Conversions before configuring Upstack.

Q: Which events does Outbrain receive?

PageView as PAGE_VIEW, ViewContent as Content_View, AddToCart as AddToCart and Purchase as Conversion.

Q: Which customer parameters are sent to Outbrain?

Outbrain does not support matching on hashed email, phone or other personal data: attribution relies solely on the obclid click ID, which Upstack stores in a first-party cookie for 30 days. Events without a click ID are skipped.

Q: How do I check that Checkout Champ events are reaching Outbrain?

Upstack marks the destination Healthy, and the Conversions page in the Outbrain Amplify Dashboard shows recent events. Test with a real ad click and purchase: test events do not show up, because conversions only register when someone clicks your ad.

Q: How long does it take to connect Checkout Champ to Outbrain?

Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, Outbrain included.

Each event is resolved to a person against a 750M+ device graph before it reaches Outbrain, with restored click IDs, deduplicated conversions and delivery you can audit.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Checkout Champ event reaches Outbrain. Captured on the funnel page, resolved to a person, then sent.

01 Capture

Captured from Checkout Champ

Track Checkout Champ funnels with the Upstack Pixel, from the first page to the completed order, and send each event to your destinations resolved against the same identity graph.

See the Checkout Champ integration

Checkout ChampWhat it sends

orderId / transactionIdthe completed Checkout Champ order
email / phoneread from the checkout form
firstName / lastNameshipping name from the form
city / country / postalCodeshipping address fields
valuethe order value sent with the purchase

02 Understand

Resolved to one person before it leaves

Every Checkout Champ event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationBrowser and server copies of a purchase are matched on its order ID, so it is counted once.
Bot and fraud filteringAutomated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

03 Activate

Delivered to Outbrain

Send conversions to Outbrain with the click ID recovered from the graph, so native placements are judged on orders rather than on sessions.

See the Outbrain integration

OutbrainWhat it receives

hashed email / phoneidentity matching on arrival
ob_click_idcredit the click that drove it
external_idstable person across sessions
orderIddedupe browser and server purchases
value / currencyvalue-based bidding

Which events reach Outbrain

Each Upstack event is mapped to the Outbrain event below before it is sent.

Upstack event	Sent to Outbrain as	Key data on the event
Page view	PAGE_VIEW	None beyond the click ID (disabled by default)
Product view	Content_View	productId, productValue (disabled by default)
Add to cart	AddToCart	productId, productValue, currency
Purchase	Conversion	orderValue, currency, orderId

Outbrain does not support matching on hashed email, phone or other personal data: attribution relies solely on the obclid click ID, which Upstack stores in a first-party cookie for 30 days. Events without a click ID are skipped.

The catch

Checkout Champ funnels don't run the Upstack app embed, so tracking has to be added to the funnel itself: the Upstack Pixel and event scripts go into Global Scripts and load in the head of every funnel page.

The purchase fires once per order ID and skips partial orders, so a reload doesn't send an order twice.

Where to check in OutbrainDelivery you can audit

Outbrain Conversions Tracking

Server-reported conversions list the click ID they matched against.

What changes

What changes when Checkout Champ feeds Outbrain. Two gains on the Outbrain side, two on the Checkout Champ side.

Outbrain

Server-side delivery

By default Upstack sends events to Outbrain from its servers as well as through the Outbrain tag, so an event an ad blocker or browser privacy setting stops in the browser still arrives from the server.

Outbrain

Identity-resolved events

Events sent to Outbrain carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Checkout Champ

Every funnel step tracked

Page views, checkout starts, add-to-carts, shipping and payment steps and completed orders fire from the funnel, so your platforms see the whole path rather than the landing page alone.

Checkout Champ

One setup, every destination

Connect Checkout Champ once and forward to every ad platform and email tool you run.

Setup

Live in under 20 minutes.

You need admin access to an Outbrain Amplify account and active campaigns with click ID tracking configured.

Upstack dashboardExample

Outbrain Destination Healthy

Read the full Outbrain setup guide

01

Add the Upstack Pixel to Global Scripts

With the Upstack Data app installed on your Shopify store, paste the Checkout Champ tracking script the Upstack team provides, with your Pixel ID, into Global Scripts so it loads in the head of every funnel page. Disable Checkout Champ’s Facebook Pixel first.
02

Add the Outbrain destination

Add obclid={{ob_click_id}} to every campaign’s URL suffix, then under Destinations add Outbrain with your Marketer ID, a 32 character hexadecimal string from Settings, Tracking in Amplify.
03

Check conversions in Amplify

Upstack marks the destination Healthy, and the Conversions page in the Outbrain Amplify Dashboard shows recent events. Test with a real ad click and purchase: test events do not show up, because conversions only register when someone clicks your ad.

FAQ

Questions about Checkout Champ and Outbrain.

Why are my attribution rates lower than other platforms?

Outbrain does not support enhanced matching with hashed personal data, so attribution relies solely on the obclid click ID. If a visitor clears cookies, uses a different device or the click ID expires after 30 days, the conversion cannot be attributed.

Do event names need to match exactly?

Yes. Event names are case-sensitive and must exactly match the conversion name configured in your Outbrain Amplify dashboard, so check the spelling in Amplify, Conversions before configuring Upstack.

Which events does Outbrain receive?

PageView as PAGE_VIEW, ViewContent as Content_View, AddToCart as AddToCart and Purchase as Conversion.

Which customer parameters are sent to Outbrain?

How do I check that Checkout Champ events are reaching Outbrain?

Upstack marks the destination Healthy, and the Conversions page in the Outbrain Amplify Dashboard shows recent events. Test with a real ad click and purchase: test events do not show up, because conversions only register when someone clicks your ad.

How long does it take to connect Checkout Champ to Outbrain?

Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, Outbrain included.