Custom stack to The Trade Desk
Forward every Custom stack event to The Trade Desk server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Custom stack to The Trade Desk with Upstack Data
Custom stack
Not on the list? Send events to Upstack from any stack over webhook or direct post, with the same schema and the same resolution.
Custom stack integration
The Trade Desk
Forward identity-resolved conversions to The Trade Desk, so programmatic bidding is trained on real buyers rather than on modelled cohorts.
The Trade Desk integrationWhat changes
What changes when Custom stack feeds The Trade Desk.
Server-side delivery
Events reach The Trade Desk through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to The Trade Desk carries a resolved customer, matched against a 750M+ device graph.
Any stack, any framework
Headless, custom checkout, native app or a platform we haven’t listed — if it can make an HTTP request, it can send to Upstack.
The same event schema
Custom events are resolved, filtered and forwarded exactly like a Shopify order.
What actually moves
What Custom stack carries, and what The Trade Desk needs.
Custom stack and The Trade Desk describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Custom stack can put on an event, the right is what The Trade Desk can actually use.
Custom stack sends
- event_name
- whatever you choose to call it
- user identifiers
- any of email, phone, external ID
- value / currency
- if the event carries revenue
- custom properties
- any attribute in your own schema
The Trade Desk receives
- hashed email (UID2)
- the identity framework TTD bids against
- ttd_click_id
- credit the impression or click
- event_id
- dedupe across the pixel and server feed
- value / currency
- train bidding on revenue
- external_id
- stable person across sessions
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in The Trade Desk
The Trade DeskDataConversions. The conversion feed reports match rates, which is the number worth watching after a server-side switch.
Related connectors
Other places Custom stack can send to.
- Custom stackMeta Conversions API
- Custom stackGoogle Ads Conversions
- Custom stackTikTok Events API
- Custom stackPinterest
- Custom stackSnapchat
- Custom stackReddit
- Custom stackMicrosoft Ads
- Custom stackX
Other sources that feed The Trade Desk.
- ShopifyThe Trade Desk
- WooCommerceThe Trade Desk
- BigCommerceThe Trade Desk
- Checkout ChampThe Trade Desk
- RechargeThe Trade Desk
- FunnelishThe Trade Desk
- Lasso CommerceThe Trade Desk
- Phoenix TechnologiesThe Trade Desk
- SkioThe Trade Desk
- Loop SubscriptionsThe Trade Desk
- StripeThe Trade Desk
- Everything The Trade Desk can take12 sources feed The Trade Desk, and the setup is the same for each one.The Trade Desk integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Custom stack talking to The Trade Desk.
A 15-minute walkthrough of this connector on your own account.