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Funnelish - The Trade Desk

Send Funnelish funnel events to The Trade Desk

Q: How do I check that Funnelish events are reaching The Trade Desk?

Open The Trade Desk › Data › Conversions. The conversion feed reports match rates, which is the number worth watching after a server-side switch.

Q: Will a purchase be counted twice?

No. Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

Q: How long does it take to connect Funnelish to The Trade Desk?

Most brands are live in under 20 minutes. Once Funnelish events reach Upstack, every destination receives the same resolved events, The Trade Desk included.

Each event is resolved to a person against a 750M+ device graph before it reaches The Trade Desk, with restored click IDs, deduplicated conversions and delivery you can audit.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Funnelish event reaches The Trade Desk. Tracked on the funnel page, resolved to a person, then sent.

01 Capture

Captured from Funnelish

Add the Upstack Pixel to your Funnelish funnels to track what shoppers do there. When Funnelish creates the order in Shopify, Upstack records it like any other Shopify order.

See the Funnelish integration

FunnelishWhat it sends

page / eventsfrom the Upstack Pixel in each funnel’s head
fbclid / gclid / ttclidclick IDs kept on the way to checkout
order_idthe Shopify order Funnelish creates
order sourceshows as Funnelish in Upstack reports

02 Understand

Resolved to one person before it leaves

Every Funnelish event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationBrowser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
Bot and fraud filteringAutomated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

03 Activate

Delivered to The Trade Desk

Forward identity-resolved conversions to The Trade Desk, so programmatic bidding is trained on real buyers rather than on modeled cohorts.

See the The Trade Desk integration

The Trade DeskWhat it receives

hashed email (UID2)the identity framework TTD bids against
ttd_click_idcredit the impression or click
event_iddedupe across the pixel and server feed
value / currencytrain bidding on revenue
external_idstable person across sessions

The catch

Funnel pages sit outside your Shopify theme, so the Upstack app embed doesn't run on them, and click IDs such as fbclid, gclid and ttclid are easily dropped on the way to checkout.

Add the Upstack Pixel to each funnel and keep the click IDs on the links to checkout. The order itself reaches Upstack when Funnelish creates it in Shopify, counted once per Shopify order ID.

Where to check in The Trade DeskDelivery you can audit

The Trade Desk Data Conversions

The conversion feed reports match rates, which is the number worth watching after a server-side switch.

What changes

What changes when Funnelish feeds The Trade Desk. Two gains on the The Trade Desk side, two on the Funnelish side.

The Trade Desk

Server-side delivery

Events reach The Trade Desk through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

The Trade Desk

Identity-resolved events

Events sent to The Trade Desk carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Funnelish

Funnel pages tracked

The pixel loads in the head of every funnel page, so visits and the events you configure are recorded on pages your theme never touches.

Funnelish

One setup, every destination

Connect Funnelish once and forward to every ad platform and email tool you run.

Setup

Live in under 20 minutes.

Connect Funnelish once and every destination, The Trade Desk included, is forwarded the same resolved events.

Upstack dashboardExample

The Trade Desk Destination Healthy

Read the full The Trade Desk setup guide

01

Add the Upstack Pixel to each funnel

In Funnelish, add the Upstack Pixel snippet to each funnel as a tracking code placed with Append To Page Head. If the funnel links to Shopify, add the script that keeps click IDs and UTMs on the link.
02

Add the The Trade Desk destination

Under Destinations, add The Trade Desk. Every resolved Funnelish event is then forwarded to it.
03

Check delivery to The Trade Desk

Every conversion is inspectable from the moment it fires to the moment the platform confirms it.

FAQ

Questions about Funnelish and The Trade Desk.

How do I check that Funnelish events are reaching The Trade Desk?

Open The Trade Desk › Data › Conversions. The conversion feed reports match rates, which is the number worth watching after a server-side switch.

Will a purchase be counted twice?

No. Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

How long does it take to connect Funnelish to The Trade Desk?

Most brands are live in under 20 minutes. Once Funnelish events reach Upstack, every destination receives the same resolved events, The Trade Desk included.