Home
Connectors
Lasso Commerce - The Trade Desk

Send every Lasso Commerce event to The Trade Desk, server-side

Q: How do I check that Lasso Commerce events are reaching The Trade Desk?

Open The Trade Desk › Data › Conversions. The conversion feed reports match rates, which is the number worth watching after a server-side switch.

Q: Will a purchase be counted twice?

No. Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

Q: How long does it take to connect Lasso Commerce to The Trade Desk?

Most brands are live in under 20 minutes. Once Lasso Commerce is connected, every destination receives the same resolved events, The Trade Desk included.

Each event is resolved to a person against a 750M+ device graph before it reaches The Trade Desk, with restored click IDs, deduplicated conversions and delivery you can audit.

Request a demo Start free trial

US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Lasso Commerce event reaches The Trade Desk. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Lasso Commerce

Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.

See the Lasso Commerce integration

Lasso CommerceWhat it sends

order_idLasso checkout order reference
email / phonecontact captured at checkout
line_itemsproducts and quantities on the order
total / discountorder economics after adjustments
landing_domainthe site the shopper started on, before the checkout hop

02 Understand

Resolved to one person before it leaves

Every Lasso Commerce event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationBrowser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
Bot and fraud filteringAutomated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

03 Activate

Delivered to The Trade Desk

Forward identity-resolved conversions to The Trade Desk, so programmatic bidding is trained on real buyers rather than on modeled cohorts.

See the The Trade Desk integration

The Trade DeskWhat it receives

hashed email (UID2)the identity framework TTD bids against
ttd_click_idcredit the impression or click
event_iddedupe across the pixel and server feed
value / currencytrain bidding on revenue
external_idstable person across sessions

The catch

The checkout sits on its own domain, so the browser pixel that fired on your site is not the pixel that sees the purchase.

Sending the conversion server-side with the click ID recovered is what stops the order being attributed to direct traffic.

Where to check in The Trade DeskDelivery you can audit

The Trade Desk Data Conversions

The conversion feed reports match rates, which is the number worth watching after a server-side switch.

What changes

What changes when Lasso Commerce feeds The Trade Desk. Two gains on the The Trade Desk side, two on the Lasso Commerce side.

The Trade Desk

Server-side delivery

Events reach The Trade Desk through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

The Trade Desk

Identity-resolved events

Events sent to The Trade Desk carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Lasso Commerce

Every event, server-side

Storefront and checkout events are captured from Lasso Commerce on the server, independent of the browser.

Lasso Commerce

One setup, every destination

Connect Lasso Commerce once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Lasso Commerce once and every destination, The Trade Desk included, is forwarded the same resolved events.

Upstack dashboardExample

Lasso Commerce Data source Connected

The Trade Desk Destination Healthy

Read the full The Trade Desk setup guide

01

Connect Lasso Commerce

Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.
02

Add the The Trade Desk destination

Under Destinations, add The Trade Desk. Every resolved Lasso Commerce event is then forwarded to it.
03

Check delivery to The Trade Desk

Every conversion is inspectable from the moment it fires to the moment the platform confirms it.

FAQ

Questions about Lasso Commerce and The Trade Desk.

How do I check that Lasso Commerce events are reaching The Trade Desk?

Open The Trade Desk › Data › Conversions. The conversion feed reports match rates, which is the number worth watching after a server-side switch.

Will a purchase be counted twice?

No. Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

How long does it take to connect Lasso Commerce to The Trade Desk?

Most brands are live in under 20 minutes. Once Lasso Commerce is connected, every destination receives the same resolved events, The Trade Desk included.