Lasso Commerce to The Trade Desk
Forward every Lasso Commerce event to The Trade Desk server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Lasso Commerce to The Trade Desk with Upstack Data
Lasso Commerce
Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.
Lasso Commerce integration
The Trade Desk
Forward identity-resolved conversions to The Trade Desk, so programmatic bidding is trained on real buyers rather than on modelled cohorts.
The Trade Desk integrationWhat changes
What changes when Lasso Commerce feeds The Trade Desk.
Server-side delivery
Events reach The Trade Desk through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to The Trade Desk carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from Lasso Commerce on the server, independent of the browser.
One setup, every destination
Connect Lasso Commerce once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What Lasso Commerce carries, and what The Trade Desk needs.
Lasso Commerce and The Trade Desk describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Lasso Commerce can put on an event, the right is what The Trade Desk can actually use.
Lasso Commerce sends
- order_id
- Lasso checkout order reference
- email / phone
- contact captured at checkout
- line_items
- products and quantities on the order
- total / discount
- order economics after adjustments
- landing_domain
- the site the shopper started on, before the checkout hop
- customer_type
- new or returning, resolved before send
The Trade Desk receives
- hashed email (UID2)
- the identity framework TTD bids against
- ttd_click_id
- credit the impression or click
- event_id
- dedupe across the pixel and server feed
- value / currency
- train bidding on revenue
- external_id
- stable person across sessions
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in The Trade Desk
The Trade DeskDataConversions. The conversion feed reports match rates, which is the number worth watching after a server-side switch.
Related connectors
Other places Lasso Commerce can send to.
- Lasso CommerceMeta Conversions API
- Lasso CommerceGoogle Ads Conversions
- Lasso CommerceTikTok Events API
- Lasso CommercePinterest
- Lasso CommerceSnapchat
- Lasso CommerceReddit
- Lasso CommerceMicrosoft Ads
- Lasso CommerceX
Other sources that feed The Trade Desk.
- ShopifyThe Trade Desk
- WooCommerceThe Trade Desk
- BigCommerceThe Trade Desk
- Checkout ChampThe Trade Desk
- RechargeThe Trade Desk
- Custom stackThe Trade Desk
- FunnelishThe Trade Desk
- Phoenix TechnologiesThe Trade Desk
- SkioThe Trade Desk
- Loop SubscriptionsThe Trade Desk
- StripeThe Trade Desk
- Everything The Trade Desk can take12 sources feed The Trade Desk, and the setup is the same for each one.The Trade Desk integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Lasso Commerce talking to The Trade Desk.
A 15-minute walkthrough of this connector on your own account.