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Upstack Data

Custom stack to Vibe

Forward every Custom stack event to Vibe server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.

What changes

What changes when Custom stack feeds Vibe.

Server-side delivery

Events reach Vibe through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Vibe carries a resolved customer, matched against a 750M+ device graph.

Any stack, any framework

Headless, custom checkout, native app or a platform we haven’t listed — if it can make an HTTP request, it can send to Upstack.

The same event schema

Custom events are resolved, filtered and forwarded exactly like a Shopify order.

What actually moves

What Custom stack carries, and what Vibe needs.

Custom stack and Vibe describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Custom stack can put on an event, the right is what Vibe can actually use.

Custom stack sends

event_name
whatever you choose to call it
user identifiers
any of email, phone, external ID
value / currency
if the event carries revenue
custom properties
any attribute in your own schema

Vibe receives

hashed email / phone
match a purchase to an exposed household
ip / user_agent
household matching for a no-click channel
order timestamp
place the order inside the campaign window
value / currency
measure streaming on revenue
event_id
dedupe against site-side reporting

Delivery you can audit

How you know it is working.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

  • Per-event inspection

    Every conversion is inspectable from the moment it fires to the moment the platform confirms it.
  • Deduplication

    Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
  • Bot and fraud filtering

    Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Where to check in Vibe

VibeCampaignsConversions. Matched conversions report the campaign window they were attributed inside.

Get Custom stack talking to Vibe.

A 15-minute walkthrough of this connector on your own account.