Funnelish

Capture every Funnelish order and one-click upsell from the server, so funnel revenue is counted in full rather than at the first step.

SourceE-commerce

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About Funnelish

What Funnelish is, and why identity matters to it.

Funnelish builds high-converting sales funnels and one-click upsell flows for direct-response brands.

Funnel revenue arrives in pieces, and most tracking counts only the first piece.

How it works

How Funnelish works.

A Funnelish funnel is a sequence: a landing page, an order form, then one-click upsells accepted after the initial charge has already been taken. Each upsell adds order value after the conversion event has typically already fired, and the funnel is a separate surface from any storefront, with its own order numbering and customer records.

With Upstack Data

Get more out of Funnelish with Upstack Data.

Upstack captures the entire sequence server-side and forwards the complete order value rather than the first step, so platforms optimise against what the customer was actually worth. Funnel buyers resolve against the same graph as storefront buyers, so someone who came through a funnel and later bought from the main store is one customer, not two.

What you can do with it

Three jobs Funnelish does once it is connected.

Capture every order server-side
Funnelish events are captured from the server rather than the shopper’s browser, so ad blockers, ITP and consent banners stop deciding which of your conversions get counted. Nothing depends on a script surviving the page.
Resolve each event to a person
Every Funnelish event is matched against a 750M+ device graph before it leaves, so a phone browse and a desktop checkout resolve to one customer rather than two strangers. Returning buyers are recognised as returning.
Complete order value, not the first step
Every accepted upsell is captured with the initial order, so the value forwarded downstream matches the value actually taken.