Lasso Commerce to Criteo

Connection

Connect Lasso Commerce to Criteo with Upstack Data

SourceE-commerce

Lasso Commerce

Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.

Lasso Commerce integration →

DestinationAd platforms

Criteo

Send resolved conversions to Criteo so retargeting stops re-serving people who already bought, and starts optimising on the ones who did.

Criteo integration →

What actually moves

What Lasso Commerce carries, and what Criteo needs.

Lasso Commerce and Criteo describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Lasso Commerce can put on an event, the right is what Criteo can actually use.

Delivery you can audit

How you know it is working.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

• Per-event inspection

  Every conversion is inspectable from the moment it fires to the moment the platform confirms it.

• Deduplication

  Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

• Bot and fraud filtering

  Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.