Criteo

Send resolved conversions to Criteo so retargeting stops re-serving people who already bought, and starts optimising on the ones who did.

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About Criteo

What Criteo is, and why identity matters to it.

Criteo is best known for retargeting: reaching people who have already visited and bringing them back.

Retargeting has one obvious failure mode, and it is expensive — paying to reach someone who already bought.

How it works

How Criteo works.

Criteo builds audiences from on-site behaviour reported by its tag, then serves against them. When a purchase is not reported back cleanly, the buyer stays in the retargeting pool and keeps being served.

With Upstack Data

Get more out of Criteo with Upstack Data.

Upstack sends the conversion server-side, resolved to a person, so suppression happens against the customer rather than the browser. Someone who browsed on a phone and bought on a laptop is recognised as having bought — exactly the case a cookie-based signal gets wrong.

What you can do with it

Three jobs this connector does inside Criteo.

Send complete conversions
Conversions reach Criteo through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Criteo receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Stop paying to reach buyers
Purchases are resolved across devices before they are sent, so a customer who converted elsewhere is suppressed rather than re-served.