Lasso Commerce to Loops
Forward every Lasso Commerce event to Loops server-side, resolved to a person against a 750M+ device graph — so records and reporting reflect the person, not the device.
Connection
Connect Lasso Commerce to Loops with Upstack Data
Lasso Commerce
Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.
Lasso Commerce integration
Loops
Send resolved customer events to Loops for lifecycle messaging.
Loops integrationWhat changes
What changes when Lasso Commerce feeds Loops.
Server-side delivery
Events reach Loops through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Loops carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from Lasso Commerce on the server, independent of the browser.
One setup, every destination
Connect Lasso Commerce once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What Lasso Commerce carries, and what Loops needs.
Lasso Commerce and Loops describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Lasso Commerce can put on an event, the right is what Loops can actually use.
Lasso Commerce sends
- order_id
- Lasso checkout order reference
- email / phone
- contact captured at checkout
- line_items
- products and quantities on the order
- total / discount
- order economics after adjustments
- landing_domain
- the site the shopper started on, before the checkout hop
- customer_type
- new or returning, resolved before send
Loops receives
- contact key
- event name
- what the lifecycle message reacts to
- data variables
- personalisation
Records you can audit
How you know it is working.
A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.
Per-record inspection
Trace any property back to the event that set it.Deduplication
One person, one record, across devices and identifiers.Bot and fraud filtering
Automated traffic never becomes a contact.
Where to check in Loops
Loopsthe contact's event history.
Related connectors
Other places Lasso Commerce can send to.
- Lasso CommerceMeta Conversions API
- Lasso CommerceGoogle Ads Conversions
- Lasso CommerceTikTok Events API
- Lasso CommercePinterest
- Lasso CommerceSnapchat
- Lasso CommerceReddit
- Lasso CommerceMicrosoft Ads
- Lasso CommerceX
Other sources that feed Loops.
- ShopifyLoops
- WooCommerceLoops
- BigCommerceLoops
- Checkout ChampLoops
- RechargeLoops
- Custom stackLoops
- FunnelishLoops
- Phoenix TechnologiesLoops
- SkioLoops
- Loop SubscriptionsLoops
- StripeLoops
- Everything Loops can take12 sources feed Loops, and the setup is the same for each one.Loops integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Lasso Commerce talking to Loops.
A 15-minute walkthrough of this connector on your own account.