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Lasso Commerce - ActiveCampaign

ActiveCampaign

Send every Lasso Commerce event to ActiveCampaign, server-side

Q: How do I check that Lasso Commerce events are reaching ActiveCampaign?

Open ActiveCampaign › the contact record and the automation's contact log.

Q: Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

Q: How long does it take to connect Lasso Commerce to ActiveCampaign?

Most brands are live in under 20 minutes. Once Lasso Commerce is connected, every destination receives the same resolved events, ActiveCampaign included.

Each event is resolved to a person against a 750M+ device graph before it reaches ActiveCampaign, so records and reporting reflect the person, not the device.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Lasso Commerce event reaches ActiveCampaign. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Lasso Commerce

Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.

See the Lasso Commerce integration

Lasso CommerceWhat it sends

order_idLasso checkout order reference
email / phonecontact captured at checkout
line_itemsproducts and quantities on the order
total / discountorder economics after adjustments
landing_domainthe site the shopper started on, before the checkout hop

02 Understand

Resolved to one person before it leaves

Every Lasso Commerce event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne person, one record, across devices and identifiers.
Bot and fraud filteringAutomated traffic never becomes a contact.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

03 Activate

Delivered to ActiveCampaign

Resolved events and contacts into ActiveCampaign for automation and segmentation.

See the ActiveCampaign integration

ActiveCampaignWhat it receives

emailcontact key
custom fieldsautomation branching
deal valuepipeline reporting

The catch

The landing domain and the checkout domain produce two different session records for one customer.

A CRM loading both without resolution ends up with duplicate contacts that never merge.

Where to check in ActiveCampaignRecords you can audit

ActiveCampaign the contact record and the automation's contact log

What changes

What changes when Lasso Commerce feeds ActiveCampaign. Two gains on the ActiveCampaign side, two on the Lasso Commerce side.

ActiveCampaign

Server-side delivery

Events reach ActiveCampaign through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

ActiveCampaign

Identity-resolved events

Events sent to ActiveCampaign carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Lasso Commerce

Every event, server-side

Storefront and checkout events are captured from Lasso Commerce on the server, independent of the browser.

Lasso Commerce

One setup, every destination

Connect Lasso Commerce once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Lasso Commerce once and every destination, ActiveCampaign included, is forwarded the same resolved events.

Upstack dashboardExample

Lasso Commerce Data source Connected

ActiveCampaign Destination Healthy

Read the full ActiveCampaign setup guide

01

Connect Lasso Commerce

Capture Lasso Commerce checkouts and upsells server-side, so orders that never touch a storefront page are still resolved and forwarded.
02

Add the ActiveCampaign destination

Under Destinations, add ActiveCampaign. Every resolved Lasso Commerce event is then forwarded to it.
03

Check delivery to ActiveCampaign

Trace any property back to the event that set it.

FAQ

Questions about Lasso Commerce and ActiveCampaign.

How do I check that Lasso Commerce events are reaching ActiveCampaign?

Open ActiveCampaign › the contact record and the automation's contact log.

Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

How long does it take to connect Lasso Commerce to ActiveCampaign?

Most brands are live in under 20 minutes. Once Lasso Commerce is connected, every destination receives the same resolved events, ActiveCampaign included.