WooCommerce to The Trade Desk
Forward every WooCommerce event to The Trade Desk server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect WooCommerce to The Trade Desk with Upstack Data
WooCommerce
Capture WooCommerce orders and customer events server-side and forward them to every platform you buy on.
WooCommerce integration
The Trade Desk
Forward identity-resolved conversions to The Trade Desk, so programmatic bidding is trained on real buyers rather than on modelled cohorts.
The Trade Desk integrationWhat changes
What changes when WooCommerce feeds The Trade Desk.
Server-side delivery
Events reach The Trade Desk through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to The Trade Desk carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from WooCommerce on the server, independent of the browser.
One setup, every destination
Connect WooCommerce once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What WooCommerce carries, and what The Trade Desk needs.
WooCommerce and The Trade Desk describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what WooCommerce can put on an event, the right is what The Trade Desk can actually use.
WooCommerce sends
- order_id
- WooCommerce order number
- billing_email / phone
- checkout contact fields
- customer_id
- WordPress user, when logged in
- line_items
- products and quantities
- order_total
- order value after discount
The Trade Desk receives
- hashed email (UID2)
- the identity framework TTD bids against
- ttd_click_id
- credit the impression or click
- event_id
- dedupe across the pixel and server feed
- value / currency
- train bidding on revenue
- external_id
- stable person across sessions
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in The Trade Desk
The Trade DeskDataConversions. The conversion feed reports match rates, which is the number worth watching after a server-side switch.
Related connectors
Other places WooCommerce can send to.
- WooCommerceMeta Conversions API
- WooCommerceGoogle Ads Conversions
- WooCommerceTikTok Events API
- WooCommercePinterest
- WooCommerceSnapchat
- WooCommerceReddit
- WooCommerceMicrosoft Ads
- WooCommerceX
Other sources that feed The Trade Desk.
- ShopifyThe Trade Desk
- BigCommerceThe Trade Desk
- Checkout ChampThe Trade Desk
- RechargeThe Trade Desk
- Custom stackThe Trade Desk
- FunnelishThe Trade Desk
- Lasso CommerceThe Trade Desk
- Phoenix TechnologiesThe Trade Desk
- SkioThe Trade Desk
- Loop SubscriptionsThe Trade Desk
- StripeThe Trade Desk
- Everything The Trade Desk can take12 sources feed The Trade Desk, and the setup is the same for each one.The Trade Desk integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get WooCommerce talking to The Trade Desk.
A 15-minute walkthrough of this connector on your own account.