Shopify to Microsoft Ads
Forward every Shopify event to Microsoft Ads server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Shopify to Microsoft Ads with Upstack Data
Shopify
One server-side setup that captures every Shopify storefront and checkout event, then forwards it to every tool you spend on.
Shopify integration
Microsoft Ads
Send identity-resolved conversions to Microsoft Ads, so Bing and the Audience Network optimise on customers rather than on whatever the UET tag survived to see.
Microsoft Ads integrationWhat changes
What changes when Shopify feeds Microsoft Ads.
Server-side delivery
Events reach Microsoft Ads through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Microsoft Ads carries a resolved customer, matched against a 750M+ device graph.
100% of conversions, server-side
Orders are captured from Shopify’s servers, so nothing is lost to ad blockers, ITP or a failed browser call.
Recognise returning customers
Shopify customer IDs, emails and phones are matched against the graph, so repeat buyers are identified across devices.
What actually moves
What Shopify carries, and what Microsoft Ads needs.
Shopify and Microsoft Ads describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Shopify can put on an event, the right is what Microsoft Ads can actually use.
Shopify sends
- order_id
- Shopify order and checkout token
- email / phone
- customer contact from checkout
- customer_id
- Shopify customer record, if they have one
- line_items
- products, variants and quantities
- total / subtotal / discount
- order economics
- customer_type
- new or returning, resolved before send
Microsoft Ads receives
- hashed email / phone
- Enhanced Conversions matching
- msclkid
- keep Bing paid-search attribution
- conversion value
- value-based bidding
- transaction_id
- dedupe against the UET tag
- conversion_name
- map to the right UET goal
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in Microsoft Ads
Microsoft AdvertisingConversion goalsDiagnostics. The diagnostics view reports the share of conversions carrying usable hashed data.
Related connectors
Other places Shopify can send to.
- ShopifyMeta Conversions API
- ShopifyGoogle Ads Conversions
- ShopifyTikTok Events API
- ShopifyPinterest
- ShopifySnapchat
- ShopifyReddit
- ShopifyX
- ShopifyAppLovin
Other sources that feed Microsoft Ads.
- WooCommerceMicrosoft Ads
- BigCommerceMicrosoft Ads
- Checkout ChampMicrosoft Ads
- RechargeMicrosoft Ads
- Custom stackMicrosoft Ads
- FunnelishMicrosoft Ads
- Lasso CommerceMicrosoft Ads
- Phoenix TechnologiesMicrosoft Ads
- SkioMicrosoft Ads
- Loop SubscriptionsMicrosoft Ads
- StripeMicrosoft Ads
- Everything Microsoft Ads can take12 sources feed Microsoft Ads, and the setup is the same for each one.Microsoft Ads integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Shopify talking to Microsoft Ads.
A 15-minute walkthrough of this connector on your own account.