Microsoft Ads

Send identity-resolved conversions to Microsoft Ads, so Bing and the Audience Network optimise on customers rather than on whatever the UET tag survived to see.

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About Microsoft Ads

What Microsoft Ads is, and why identity matters to it.

Microsoft Ads covers Bing search, the Audience Network and a search partner network reaching an older, higher-intent buyer than most channels.

It carries the same problem as any tag-based system: the UET tag has to fire, survive and match.

How it works

How Microsoft Ads works.

Microsoft Ads measures conversions through the UET tag, a browser script that fires on a thank-you page and reports back. Ad blockers, consent banners and single-page checkouts each remove a slice, and offline or phone orders never appear at all unless something uploads them.

With Upstack Data

Get more out of Microsoft Ads with Upstack Data.

Upstack sends conversions server-side with hashed email, phone and the restored click ID attached, so matching does not depend on a script surviving the page. Offline and phone orders are uploaded against the original click the same way — usually where the gap between the UET number and the bank account is hiding.

What you can do with it

Three jobs this connector does inside Microsoft Ads.

Send complete conversions
Conversions reach Microsoft Ads through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Microsoft Ads receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Phone and offline orders included
Orders that never touched the website are uploaded against the click that produced them, so a channel driving calls is not measured as if it drove nothing.