Shopify to TikTok Events API
Forward every Shopify event to TikTok Events API server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Shopify to TikTok Events API with Upstack Data
Shopify
One server-side setup that captures every Shopify storefront and checkout event, then forwards it to every tool you spend on.
Shopify integrationTikTok Events API
Forward resolved conversions to the TikTok Events API so the algorithm optimises on customers, not sessions.
TikTok Events API integrationWhat changes
What changes when Shopify feeds TikTok Events API.
Server-side delivery
Events reach TikTok through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to TikTok carries a resolved customer, matched against a 750M+ device graph.
100% of conversions, server-side
Orders are captured from Shopify’s servers, so nothing is lost to ad blockers, ITP or a failed browser call.
Recognise returning customers
Shopify customer IDs, emails and phones are matched against the graph, so repeat buyers are identified across devices.
What actually moves
What Shopify carries, and what TikTok Events API needs.
Shopify and TikTok Events API describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Shopify can put on an event, the right is what TikTok Events API can actually use.
Shopify sends
- order_id
- Shopify order and checkout token
- email / phone
- customer contact from checkout
- customer_id
- Shopify customer record, if they have one
- line_items
- products, variants and quantities
- total / subtotal / discount
- order economics
- customer_type
- new or returning, resolved before send
TikTok Events API receives
- email / phone (hashed)
- Events API matching
- ttclid / ttp
- attribute the click
- event_id
- browser and server dedupe
- value / currency
- optimise on revenue
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in TikTok Events API
TikTok Events ManagerTest Events, then the event's match rate once live traffic is flowing.
Related connectors
Other places Shopify can send to.
- ShopifyMeta Conversions API
- ShopifyGoogle Ads Conversions
- ShopifyPinterest
- ShopifySnapchat
- ShopifyReddit
- ShopifyMicrosoft Ads
- ShopifyX
- ShopifyAppLovin
Other sources that feed TikTok Events API.
- WooCommerceTikTok Events API
- BigCommerceTikTok Events API
- Checkout ChampTikTok Events API
- RechargeTikTok Events API
- Custom stackTikTok Events API
- FunnelishTikTok Events API
- Lasso CommerceTikTok Events API
- Phoenix TechnologiesTikTok Events API
- SkioTikTok Events API
- Loop SubscriptionsTikTok Events API
- StripeTikTok Events API
- Everything TikTok Events API can take12 sources feed TikTok Events API, and the setup is the same for each one.TikTok Events API integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Shopify talking to TikTok Events API.
A 15-minute walkthrough of this connector on your own account.