Shopify to Google Ads Conversions
Forward every Shopify event to Google Ads Conversions server-side, resolved to a person against a 750M+ device graph — with restored click IDs, deduplicated conversions and delivery you can audit.
Connection
Connect Shopify to Google Ads Conversions with Upstack Data
Shopify
One server-side setup that captures every Shopify storefront and checkout event, then forwards it to every tool you spend on.
Shopify integrationGoogle Ads Conversions
Send identity-resolved conversions to Google Ads with more matched parameters, so Enhanced Conversions actually match.
Google Ads Conversions integrationWhat changes
What changes when Shopify feeds Google Ads Conversions.
Enhanced Conversions that match
Email, phone, address and external ID hashed and attached to every event, so more conversions come back attributed.
Restored gclid
Click IDs recovered from the graph when the browser drops them, so paid search keeps its attribution.
100% of conversions, server-side
Orders are captured from Shopify’s servers, so nothing is lost to ad blockers, ITP or a failed browser call.
Recognise returning customers
Shopify customer IDs, emails and phones are matched against the graph, so repeat buyers are identified across devices.
What actually moves
What Shopify carries, and what Google Ads Conversions needs.
Shopify and Google Ads Conversions describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Shopify can put on an event, the right is what Google Ads Conversions can actually use.
Shopify sends
- order_id
- Shopify order and checkout token
- email / phone
- customer contact from checkout
- customer_id
- Shopify customer record, if they have one
- line_items
- products, variants and quantities
- total / subtotal / discount
- order economics
- customer_type
- new or returning, resolved before send
Google Ads Conversions receives
- hashed email / phone / address
- Enhanced Conversions matching
- gclid / wbraid
- keep paid search attribution
- conversion value
- value-based bidding
- order_id
- de-duplicate against tag conversions
Delivery you can audit
How you know it is working.
Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.
Per-event inspection
Every conversion is inspectable from the moment it fires to the moment the platform confirms it.Deduplication
Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.Bot and fraud filtering
Automated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.
Where to check in Google Ads Conversions
Google AdsGoalsConversionsDiagnostics. Enhanced Conversions reports the share of conversions with usable hashed data attached.
Related connectors
Other places Shopify can send to.
- ShopifyMeta Conversions API
- ShopifyTikTok Events API
- ShopifyPinterest
- ShopifySnapchat
- ShopifyReddit
- ShopifyMicrosoft Ads
- ShopifyX
- ShopifyAppLovin
Other sources that feed Google Ads Conversions.
- WooCommerceGoogle Ads Conversions
- BigCommerceGoogle Ads Conversions
- Checkout ChampGoogle Ads Conversions
- RechargeGoogle Ads Conversions
- Custom stackGoogle Ads Conversions
- FunnelishGoogle Ads Conversions
- Lasso CommerceGoogle Ads Conversions
- Phoenix TechnologiesGoogle Ads Conversions
- SkioGoogle Ads Conversions
- Loop SubscriptionsGoogle Ads Conversions
- StripeGoogle Ads Conversions
- Everything Google Ads Conversions can take12 sources feed Google Ads Conversions, and the setup is the same for each one.Google Ads Conversions integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Shopify talking to Google Ads Conversions.
A 15-minute walkthrough of this connector on your own account.