AppLovin Ads

Pull AppLovin cost and delivery data into Upstack alongside your orders, so in-app spend is measured against the web revenue it produced.

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About AppLovin Ads

What AppLovin Ads is, and why identity matters to it.

AppLovin buys attention inside mobile apps and games, at volumes and prices that look nothing like search or social.

Its spend is reported in an in-app world; the revenue it drives usually lands in a web checkout, and nothing joins the two.

How it works

How AppLovin Ads works.

AppLovin reports spend, impressions and engagement through its reporting API, against campaigns targeting app inventory. Its own optimisation runs on events reported back through the SDK, which sees in-app behaviour well and a later web purchase not at all.

With Upstack Data

Get more out of AppLovin Ads with Upstack Data.

Upstack will bring the cost side in and join it to orders resolved against the device graph, so an in-app impression and a web checkout days later belong to the same customer. For a channel routinely judged on installs because revenue was not attributable, that join is the difference between a test that gets cancelled and one that scales.

What you can do with it

Three jobs AppLovin Ads does once it is connected.

Capture every order server-side
AppLovin Ads events are captured from the server rather than the shopper’s browser, so ad blockers, ITP and consent banners stop deciding which of your conversions get counted. Nothing depends on a script surviving the page.
Resolve each event to a person
Every AppLovin Ads event is matched against a 750M+ device graph before it leaves, so a phone browse and a desktop checkout resolve to one customer rather than two strangers. Returning buyers are recognised as returning.
In-app spend against web revenue
Cost data from the in-app campaign is joined to the web orders it produced, so a channel measured in installs can finally be measured in revenue.